$6,000 Golf Clubs Sales Letter_082007

8/12/2019 $6,000 Golf Clubs Sales Letter_082007

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The Shocking TRUTH About How Your

Clubs Are Made!Discover The Hidden Secrets Gol ClubManuacturers ra" You #ever $earn!

Inside this controversial report, you will learn the well guarded secrets large golf club companies (even custom club

makers) don't want you to know about how they REA! make the clubs they sell you" !ou'll be aghast when you hear

things like#

The real story about components that are made overseas! (Hint- you will be absolutely floored to find out how

your name brand club's components are made!)

The truth about industry "standards", and how they're wrong for of golfers!

#hy your so-called "set" of clubs is nothing remotely close to a true set!

#here the real sweet spot is on your clubs! ($ou'll be disgusted when you find out!)

The %T&HT scoop on shafts! *iscover why your shafts are giving you the "shaft"!

#hat "+areting ncest" is, and how it is ust as sicening to you as real incest!

#hat ind of clubs the touring pros &.//$ play, and how you're being deceived!

How you're being forced to swing in a manner that goes against what your body normally does000and why this

screws up your game! How club manufacturers get you to accept clubs that are made in ways that defy the laws of physics, and not

have you challenge them!

#hy many of your problems with your game stem from the awful way your clubs are made! (.ven if you

bought high priced, "name brand" clubs from companies that run e1pensive ads, or even custom made clubs!)

nd much, much more!

#hy even a supposedly simple thing lie the grips on your heavily advertised, and touring pro endorsed clubs

are causing you all inds of needless trouble000and maing your game suffer!

Section 1. Golfers Have Been Ruled By Martial Law!

$et %e ask "ou a &uestion' Do "ou have one or %ore clubs in "our (set( that "ou hit better than others in the(set() Do "ou notice that when "ou hit other clubs in the (set( that "ou don*t see% to do as well with the%) +irtuall"ever" goler we*ve ,olled has e-,ressed this realit" to us'

#ow. what do the" attribute this to) /hat do "ou attribute this to) /h" do "ou think this is)

22-111-1111 0go to ne-t ,age12

Special Confidential Report


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3*ll bet until now. "ou thought that "ou. $%ust can't hit a four iron"$

$isten'3t*s not that "ou can*t hit a our iron' 3t*s %erel" that "ou cannot hit Y4UR our iron because it wasn*t %aderight' As "ou read through this re,ort. "ou*re going to ind out wh" "ou hit so%e clubs arther than a lower nu%beredclub' You*ll discover wh" so%e clubs alwa"s go right or let unless "ou artiiciall" co%,ensate or the naturalcrookedness' You*ll inall" understand wh" "our ga%e is so inconsistent' /h" "ou take the sa%e swing with a ive ironand a si- iron. "et the si- iron goes arther and lower'

And no. it isn*t because "ou swung harder or had the ball sitting arther back in "our stance'

The reason is that the clubs aren*t %ade right! Your (set( isn*t a correctl" built and incre%entall" %atched (set('/hat "ou think "ou*ve bought. and what "ou actuall" ,la" with are two dierent things! As "ou listen to this re,ort. "ou*llinall" igure out wh" "our ga%e isn*t an"where near as consistent as "ou know it should be' $et %e e-,lain'

See. "ou all know the correct wa" or a set o clubs to be %ade is with each wood or iron hitting the ball with%ore lot and less distance as "ou %ove down the scale ro% a one to whatever' 5ver"one knows that a ive iron issu,,osed to go urther and have a lower tra6ector" than a si- iron. and so on' #o big whu,. right)

#&34!7ust because that*s the true wa" or clubs to be built. doesn*t %ean or one second that the"*re built thatwa"'

By the way, when you hear what I am aout to tell you, when you hear these reviously hidden, dar" secrets of

#olf clu manufacturers, you must understand that it alies to most of the i# name comanies. $oesn%t matter how

much or little they char#e. $oesn%t matter how much they send on advertisin#, or which to ros endorse the clus, or

even if they are so&called, 'custom' made. So don%t thin" ecause a lot of ros win tournaments with the 'same' hi#h

riced, heavily advertised clus you ou#ht, that ()*R 'set' of clus is made correctly! +lus, I%ll tell you aout the

clus that the tourin# ros use with the same name on them as your clus, so you won%t e deceived aout that either!-

$et*s ace it' /e are at the %erc" o a s%all nu%ber o gol club %anuacturers' /e. the goling ,ublic. have littleor no sa" in what we bu". or how what we bu" is %ade' $ittle sa". that is. until the ruling ,owers issue new (wea,ons(.and we bu" what the" tell us to bu"'

7ust like a societ" under Martial $aw' /here the governing ,arties rule the governed without an" sa"8so oracce,tance ro% the victi%s' /here a handul o ,eo,le sa" what ha,,ens. how it ha,,ens. and what the citi9ens will do.and what the" won*t do' /here ever"thing is ,re8deter%ined b" the rulers' /here choices are ew. i an"'

That %" riends. is what the goling e&ui,%ent business is all about' A ew sel a,,ointed rulers. telling %illionso us in the goling kingdo% what we*ll be hitting gol balls with' And like the la%bs being led to slaughter. we ollowalong without an" &uestions' $ike the le%%ings 6u%,ing over the cli. we all all in line and 6u%,'

#ow. don*t get %e wrong' 3*% not bla%ing the goling ,ublic' 3t*s not our ault' 7ust like the citi9ens o a countr"that declares Martial $aw. we didn*t ask or this state o siege we live under' /e didn*t elect the rulers o our industr"' /edidn*t ask the% to treat us like we*re nothing %orethan their sub6ects' :ut that*s the wa" it*s been or a long. long ti%e'

5ver since gol got ,o,ular in the earlier ,art o the ;


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And 3 have the answer' :ut. 3 have to ad%it. in all candor. that %" answer %akes %e eel bad' 3t %akes %e sadbecause being a or%er insider. 3 had been bothered ver" dee,l" about what 3 saw. what 3 was e-,osed to. what 3 heard.and what 3 knew was going on'''and was araid to ste, orward and T5$$ TH5 TRUTH' 3*% asha%ed 3 didn*t reveal thesecrets "ou*re about to hear sooner'

The truth' A si%,le conce,t. "et one that is so ar re%oved. so distanced ro% the gol e&ui,%ent business that it*sno longer considered necessar"' 3t*s like the ,athological liar who tells so %an" lies. the" eventuall" beco%eindistinguishable ro% the truth' The lies actuall" beco%e acce,ted as the truth' 3t*s like the rulers o the gol kingdo% gottogether and ollowed the conce,t that i "ou tell lies. %ake the% S4 :3G that ,eo,le will swallow the%'''because the"

can*t i%agine an"one could lie so %uch. and S4 :3G'

See. when 3 s,ent all those "ears working on the inside. 3 >#5/ in %" heart that what 3 was being told ande-,osed to wasn*t right' The things 3*ll be discussing with "ou in a %inute didn*t %ake sense to %e' The" didn*t see% right'Yet. like an"one who*s i%%ersed inside o a business. "ou acce,t what "ou*re ,resented with. because when "ou see that5+5RY4#5*S doing the sa%e things. it %ust be the wa" it is'

Right) Haven*t "ou ever &uestioned things ,resented to "ou b" established businesses or organi9ations. inside"our own heart. but buried these rebellious thoughts because "ou couldn*t i%agine what "ou*re being shown to bewrong'''i it*s the wa" it*s alwa"s been done)

/ell. 3 too >#5/ there were a lot o huge ,roble%s with the wa" gol clubs get %ade. but didn*t want to rock the

boat' =or %an" "ears. 3 ,la"ed the ga%e their wa"' :ut it bothered %e'

/hen 3 %ade an" o the seven tri,s 3 took to the 4rient to su,ervise the oreign co%,anies actuall" (%aking( theco%,onents "ou end u, with in "our e&ui,%ent. 3 >#5/ what 3 was seeing was disgusting'See. 3 ke,t telling %"sel things like. $&ho am I to uestion this large and traditional industry I am ust a pawn in theirgame, after all* &hat can I do$ And so on'

:ut. in 2??@. 3 couldn*t take it an" longer' 3 had to get out' Ater %" seventh tri, to the =ar 5ast. 3 ca%e back sosickened that 3 had to get out' 3 didn*t think 3 could do an"thing to change things. so 3 went ho%e' To %ake clubs the onl"wa" the" should be %ade'

3 sold the% to ,eo,le 3 taught gol to' eo,le 3 knew' 4n a s%all scale' 7ust a garage based business. without an"

real %arketing' 7ust %e. %" club %aking e&ui,%ent in the garage. and so%e U'S' %ade s,ecial co%,onents'

So 3 told ever"one that would listen what was wrong with the 2?B iron or the B


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That*s a act' /e also know that the courses and greens are better' That*s a act' So. i those acts are true. theonl" e-,lanation ,ossible is that the instruction andor clubs aren*t better' eriod'

Dalton*s telling "ou wh" the instruction is so o' And 3*% about to tell "ou wh" the clubs are so bad'

3 have to caution "ou to understand that 3*% telling "ou is disturbing' 3t*s not ,rett"' :ut it*s the TRUTH' #o onewill be able to dis,el what 3*% sa"ing' #o one' At least without l"ing' And 3 can R4+5 what 3*% sa"ing is TRU5.because 3 can de%onstrate ever"thing' 3 an"one wants to check what 3*% sa"ing. the" can' 3n act. 3 invite an"one to

challenge one word o what 3*% sa"ing' 3 "ou can R4+5 %e wrong. 3*ll go ho%e one %ore ti%e' :ut "ou can*t. so 3*%not going an"where' And that*s also the TRUTH'

3*ll end this introduction with a brie. but enlightening stor"' At a recent gol show. 3 told an ac&uaintance 3 wasgoing to reveal the TRUTH about how clubs are %ade' He res,onded. hal sarcasticall". hal sur,rised. $&ell, won't thatbe novel* +omeone in the golf business telling the truth* I'm not sure we're ready for that, but good luck*$

Section . /he /ruth 0out uality!

The 4rient' A beautiul and ascinating ,lace' 4nl" one ,roble% or us golers' Their wa" o thinking is. shall wesa". a bit dierent than ours' /e. like things to be done the wa" we asked the% to be done. with the &ualit" being as goodor better than re&uested' And. that the &ualit" is consistent. ti%e ater ti%e' 0:" the wa". when 3 sa" (4rient(. 3*% reerring

to Taiwan and Singa,ore and ,laces like that' #ot 7a,an'1

The". like things to be done the astest wa" ,ossible. with the least a%ount o hassle. and not be bothered withissues like delivering what was bought. &ualit" control. consistenc". etc'

#ow. 3*% not accusing the% o being crooks. or an"thing. :ut the realit" is that the" 6ust don*t have the sa%estandards we do here' 0And "es. there are chees" %anuacturers here in the States too' 3*% not blowing the ,atriotictru%,et or A%erica. tooting the horn o the good old U'S' o A' /hat 3 AM asking. is do the vast %a6orit" o A%ericanco%,anies care about delivering the highest &ualit" ,roduct. b" using inerior 4riental co%,onents)1

3t*s 6ust the wa" 3 see it ater %ore than a hal a do9en length" tri,s there. and s,ending lots o ti%e with the,eo,le who actuall" %ake what ?B o "ou are hitting with'''3 know what the" %ake. how the" %ake it. and how ,oor it

reall" is'

As we %ove through this re,ort. 3*ll be telling "ou not onl" what*s wrong with what the" do'''but %uch %orei%,ortantl". telling "ou /HY what the" do %akes "our gol ga%e and wallet suer' 3*ll be e-,laining the 5==5CT owhat the" do. so "ou understand %ore than 6ust what the ,roble%s are' You*ll understand wh" "ou s,end %ore %one"than "ou have too 0even though the club co%,onents are %ade chea,er than ever1 and s,end ti%e on the course rustratedand less than rela-ed and ha,,"'

:ecause even i "ou never bu" an"thing ro% us. 3 want "ou to be educated and inor%ed when "ou bu"' 3 reall"do' Sure. 3*d like "ou to do business with us' :ut. honestl". 3 eel so strongl" about this that 3 a% willing to tell "ou5+5RYTH3#G so "ou know what 3 know' =ro% lots o e-,erience. 3 know so%e ,ercentage o "ou reading this will bu"ro% us. and so%e o "ou won*t'

And that*s ine' :ecause even i "ou never do an" urther business with us. 3*ll eel good that "our e-,erience with%e was avorable' That "ou are better o or having ran into %e' That "our interaction with %e was a ,ositive andenlightening e,isode' 3 3 acco%,lish that. 3*ll eel good about having %et "ou. and ho,e "ou eel the sa%e'

3t*s 6ust good business. and a good wa" to travel through lie' /hat co%es around. goes around' And 3*ve beenaround long enough to know that i 3 educate. hel, and inor%. even to ,eo,le who aren*t going to be custo%ers now.so%ehow. so%e wa". 3*ll end u, better or having shared %" inor%ation with "ou' So that*s wh" 3 do this' To educate"ou. and to ho,eull" %eet new clients' 5ither wa". we both win'

22-111-1111 0go to ne-t ,age1E


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:ut not the gol industr"' The" won*t win ro% %e telling "ou all this' 3t*ll hurt their credibilit" and ,roits' 3twon*t hel, the% unless the" change what the" do to "ou' Unless the" tell "ou 5+5RYTH3#G. like 3*% doing' Until the"sto, %aking such cra,," clubs overseas. and sto, asse%bling the% here so ,oorl"' Then the"*ll win. and so will all o us'

:ut. since 3 don*t see that ha,,ening an" ti%e soon. let*s get into the %eat o this'''since "ou*re ,robabl" read" tohear the other side o the stor" b" now!

$et*s get back to the ,lace where the other stor" begins. to the other side o the world. the 4rient' 03*ll e-,lain laterwhat ha,,ens here in the U'S' once these inerior co%,onents get here' 3 ,ro%ise "ou*re going to hate that ,art too'1

3*% sure it*s no big sur,rise to an"one that A%erican co%,anies started to lee to the =ar 5ast back in the late F


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So the" use a dierent 0chea,er1 %ethod to i- the% u,' Since the" can*t take weight awa". the" have to add itstarting at the higher nu%bered clubs. and add %ore weight as the" %ove down the scale' :ut how do the" add this weightwithout "ou knowing about it. without "ou seeing it. or aecting the beautiul cos%etics o the club)

!ou drop it down the shaft or add it to the hosel" .hey actually take lead weights and add them to one or both

invisible places*

#ow this sounds 4>. right) /eight is added. all the clubs are in weight balance. so what*s the big deal) /ell. it*sa reall" big deal when "ou ind out that the clubhead weighting involves not 6ust how %uch weight there is'''but also

/H5R5 it is! The center o gravit" o a clubhead should be right in the %iddle o the clubace'

The so8called (sweet8s,ot(' A s,ot where all the weight balances. and where the %a-i%u% ,ower and accurac"co%es ro%' The center o gravit"sweet8s,ot on an incorrectl" weighted club that has e-tra weight in the shat andorhosel'''is back closer to the heel"

/hich %eans "ou have to shank the ball to get it close to the sweet s,ot! #ow who wants to have to hit a ball oo the heel to get to the best s,ot on the clubace)

3t*s absurd' And. it*s the wa" the clubs in "our bag could have been %ade' 3*% sorr" i this irritates "ou. but it*s thetruth' 03 don*t know i "ou know this or not. but virtuall" ever" touring ,ro ,uts lead ta,e on the back o %an" o theirclubs' /h") /ell. because the" know the clubs the" get ro% the %anuacturers are so unbalanced. that the" take each

club and add the lead ta,e to ,ut both the correct weight on the clubhead'''and to ,ut on the R3GHT S4T. so it kee,s theweight in the right s,ot'''the S/55T S4T! 3 the ,ros do this. and the" shoot sub ,ar gol. there %ust so%ething the"know that "ou don*t!1

:ut that*s not all' There*s another huge ,roble% with ,utting weight in the hosel to ad6ust or the inaccuratel"weighted head ro% the oundr"'

See. when "ou ,ut weight in the hosel. the bore de,th o the shat changes ro% club to club' :ore de,th is howar the shat goes into the hosel' :ecause each club has a dierent bore de,th. "ou cannot %atch the shat le- to beconsistent in the set' /hen one shat goes arther into the hosel than the ne-t club in the (set(. the le- characteristicschange'

3 the shat isn*t going in as ar as it is designed to. it will have %ore le-' So a su,,osedl" (sti( shat that isn*tinserted ar enough into the hosel. can beco%e a regular le- shat'

This is true ro% club to club' 5ach one can have incorrect weight andor bore de,th. thus creating the real,ossibilit" o having %ulti,le le-es and inconsistent ,eror%ance characteristics within the sa%e (set(! This is soco%%on. and so disgusting. it %akes %e sick to think about what the"*re %aking "ou hit'

Dierent shat le-es in the sa%e (set( o clubs results in inconsistent ball lights and distances' Your eight ironcan hit higher than "our nine' 4ne club can hit let. and another right' Doesn*t it scare "ou to think "ou can have one club*sshat be a su,er sti t",e. and the ver" ne-t club in "our (set( have a le- on the totall" o,,osite end o the s,ectru%)

How do "ou think "our ga%e is going to be when "our ive iron would be too sti or Tiger /oods. and "our si-

iron would work well or a ninet" "ear old)

4ne last co%%ent on clubhead weight' This is criticall" i%,ortant'

$et %e start o b" asking "ou a &uestion' /hich would "ou rather hit a nail with. a two ,ound ha%%er. or a E,ound ha%%er) /hich ha%%er is going to get the nail in aster with less hits and s%ash it in urther) 4 course. "ou*danswer the E ,ounder. right) /h")

/ell. because the %ore %ass 0weight1 an ob6ect is hit with. the %ore orce is a,,lied. and thus %ore ,ower' 4>)/ith that as a given. will so%eone ,lease tell %e wh" %ost clubheads are as light as ,ossible) Si%,le ,h"sics tells "ou

22-111-1111 0go to ne-t ,age1


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that "ou want to hit with the heaviest club "ou ,ossibl" can'''that "ou can control' You %ight get %ore nails in with asledgeha%%er. but i it*s too big and heav" to %anage. "ou*ll %iss the nails altogether'

So "ou want the heaviest ha%%er "ou can swing in co%,lete control. right) The sa%e is true or gol clubs' The%ove%ent over the last 2B "ears has been to lighter clubheads' /h") /ho the hell knows)

All 3 know is that this a si%,le issue o ,h"sics' Selling clubs that are lighter and lighter %akes 9ero sense. since itdeies the laws o nature' 3. or one. have %" clubs as heav" as ,ossible. that 3 can still control with co%,lete ,recision'More weight. %eans %ore %ass. which %eans %ore co%,ression u,on i%,act. which %eans %ore distance with less

eort' 7ust like swinging a heavier ha%%er allows "ou to hit the nail harder with less eort!

Again. h"sics 2


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decades' The harder the %etal. the tougher to bend the clubhead. thus re&uiring %ore orce' Soter %etals re&uire lessorce to bend' :ut. i a batch was %ade ro% E@2 steel. ever" club in a batch %ade o the co%,osition should take roughl"the sa%e orce to bend' That 6ust %akes co%%on sense. doesn*t it)

/ell. let %e tell "ou what 3 ound ever" ti%e 3 went there' So%e clubs ro% a su,,osedl" identical %etal or%ulare&uired little ,ressure to bend' So%e were about what the tables and e-,erience told us the" should be. and %an" werenearl" i%,ossible to bend with a E< oot crane! 5ven when we did bend too hard o %aterials to the right angle. these%aterials had a (%e%or"(. and oten ti%es s,rung back to their ,re8bent incorrect ,ositions' 4n the other end o thes,ectru%. when the %etal is too sot. and ver" eas" to bend. the constant ,ounding on the tur drasticall" changes the lie

and lot angles o "our clubs! :ecause o this. "our eight iron "ou bought at the store. could now have the lot o a nineiron! 0Ma"be all the ti%es "ou*ve bla%ed "oursel or not reaching the green is si%,l" the ault o clubs that changeangles!1

/hat does this %ean) Si%,le' The %etal isn*t the sa%e' Right) 7ust co%%on sense' /hen we had our sus,icionstested. we ound out e-actl" what we alread" knew'

The %etals are all dierent' So%e are wa" too sot. so%e are wa" too hard' And all thesevariances occurred in the sa%e (sets( o clubs! 3t*s not like one (set( was all too hard. or all too sot' 3 ound so%e (sets(with ive dierent hardnesses' 3 ound %ost (sets( have at least three or our dierent clubhead co%,ositions'

/hat*s this %ean to "ou)

/ell. when "ou have dierent %etal or%ulas. the ball will l" o the clubace dierentl" with each club! The"will have dierent backs,in and sides,in' The" will have dierent co%,ression. resulting in dierent distances hit withthe sa%e ,ower in the swing' /ith dierent %etal co%,osition "ou also see the grooves being cut into the acedierentl"' This will cause uneven wear in addition to %isdirected or i%,ro,erl" loted shots' So%e clubaces will wearout as %uch as twice as ast as others in the (set('

Again. all these disgusting lack o consistencies will %ake a (set( o clubs be co%,letel" %is%atched. resulting in"ou swinging at the ball correctl" or the club "ou think "ou*re hitting. and have the ball leave the club in dierentdirections and tra6ectories or literall" al%ost ever" club in the (set(!

Another ,roble% doesn*t relate to "our score' but rather to "our wallet' All local club re,air gu"s see this ever"

da"' You get in clubs that wear unevenl". %etal woods with caved in aces. cracked hosels and to,s. s%oothed out aces.rusted and ,itted out aces. etc' This is a result o the inconsistent %etal co%,osition. andor i%,ro,er heat treating aterthe heads are cast'

So when "ou send back a rusted out club. and the" tell "ou it*s "our ault because "ou didn*tdr" it o ,ro,erl". or "ou return one with a bent hosel. and the" sa" "ou hit a tree. and "ou know "ou didn*t. 3 want "ou toknow it*s not "our ault' 3t*s the lous" %etal and ,rocess the" use to inish the clubheads!

/hile it*s nice we*re kee,ing the local club re,air industr" in business. 3 would assu%e "ou*d rather have clubsthat sta" out o his or her sho,. and that are all %ade ro% the 5JACT sa%e %etal co%,osition!

3 this %akes sense to "ou. don*t be sur,rised that "our e-,ensive clubs are %ade like this' There*s a ?(!

3*ve checked over ;.


9/23

The shat is the heart and soul o a gol club' 3t has to be %ade ,erectl" to allow the correct le- 0bend1 to occuras the club is swung at s,eeds var"ing ro% B to 22B %iles ,er hour' The bend is not usuall" visible to the naked e"ebecause it*s %oving too ast' :ut don*t %istake "our not being able to see it. or it not ha,,ening' :ecause it does ha,,en'And how it ha,,ens is an integral ,art o the success or ailure o how "our balls go l"ing in the air!

Shats are usuall" discussed and ,ut into clubs in the conte-t o the a%ount o bend the shat e-,eriences whenswung' Stier shats with less bend are usuall" better or golers with aster swings. and %ore bend hel,s golers withlower club s,eed. like seniors. or e-a%,le' The dierence in le- co%,ensates or a golers swing. and hel,s their shotsto be better based on the right le- or their swing'

Toda". al%ost all shats are %ade ro% so%e sort o gra,hite or%ula' There are literall" do9ens o dierent t",eso gra,hite and gra,hite blends. and even so%e chea,er gra,hite8likeshats that are reall" suitable or little kids* clubs. or su,er chea,o starter clubs'

Gra,hite is used in %ost clubs because i the" are %ade and asse%bled correctl". "ou*ll get %ore accurac" anddistance with less eort when co%,ared to steel shats' Gra,hite also da%,ens the shock elt u,on i%,act. whenco%,ared to steel'

Manuacturers use the sa%e standards o &ualit" and consistenc" in gra,hite shat %aking as the" do with theclubheads* weight and hardness'''in other words. 434.!

The" %ake the chea,est. low &ualit" shats. and ,ass the% o to golers as high &ualit" si%,l" b" ,ainting the%to $44> good. and ,rinting high tech sounding words on the shat to %ake the% sound e-,ensive and high ,eror%ing! 3have not been in one club %aking acilit" that delivers the s,eciications needed to %ake a ,erectl" %atched set o clubs'#ot one' 0As a note. have "ou ever had "our shat start to ,eel about eight inches ro% the clubhead' This co%es ro%the% covering u, a cra,," shat to look good. and then using chea,o ,aint to do it with! Re%arkable!1

Here*s how 3 %easure shats to deter%ine what the" reall" are. versus what is clai%ed' 3 test the re&uenc" as%easured in the nu%ber o co%,lete vibration c"cles ,er %inute' 0CM1 The higher the CM. the stier the shat'

The tolerances or shat CM %ust be ver" e-acting' $et*s sa". or e-a%,le. we want a shat to be (regular(. at;B< CM' Manuacturers igure i the" get Ior 8 B CM on a shat. the"*re 4>' So that a ;B< CM shat can co%e in at;EB to ;BB CM'

/hat*s wrong with this) /ell. a co%,lete %ove ro% one le- class to another is %easuredat 2B CM' 3n other words. "ou go ro% (regular( to (sti( b" going ro% ;B< CM to ;B CM' 3 a (regular( le- (set("ou bought. has the shat on one club actuall" %ade at ;EB CM. and the ne-t club is actuall" %ade at ;BB CM. "ou*reabout ;@Krds o a le- o between the two clubs' The ;EB CM club is al%ost a senior le-. and the ;BB CM club is%oving close to sti' /hile "ou %a" not think a ;@Krds o a le- error is %uch. 3 assure "ou it is!

3 an" o "our clubs are even a hal le- too sti. "ou will lose distance' 4n the other hand. i the"*re a hal le-too weak. "ou will lose accurac" and o,ti%u% tra6ector"!

4n %an" (sets( 3*ve tested. the %istakes are worse then being o B82< CM' 3 ind regular le- shats that arecalled sti' Sti shats called senior' Senior shats that are either regular or sti' 3 have onl" run across a handul o (sets(

that had shats with the e-act sa%e CM in each club' 4nl" a handul' Most (sets( have a wide variet" o le-es'

/hat*s wrong with this ,icture) A variet" o le-es causes dierent ball tra6ectories. which again %akes a si- ironhit higher than an eight iron or whatever' Again. think about "our (set(. and tell %e i "ou have noticed in the ,ast. or nowthat "ou*re aware o all this. that dierent clubs hit dierent' 3 "ou*ve rationali9ed in "our %ind thoughts like. $I hit mythree iron awesome, but I ust can't do the same with the four* I guess I'm not as comfortable with the four*$***it*s not thatY4U aren*t co%ortable. it*s the act that "our three is ,robabl" ,rett" well ,ut together. and the our is totall" un%atchedin an" one or %ore o these areas!

22-111-1111 0go to ne-t ,age1?


10/23

Also. when shats are %ade so cra,,il". the" can break or bend ver" easil"' 3nstead o %aking a high &ualit"gra,hite. these actories %ake the lous" stu. and add boron ti,s to the shats to ,revent breakage in the irst "ear or two'0This is %uch chea,er than %aking a de,endable. long lasting gra,hite'1

Again. this hel,s te%,oraril" strengthen the shat. but the boron ti, changes the re&uenc" o the shat. and thusturns one class 0the one ,rinted on the shat1 into a totall" dierent class' 3*ve seen shats that when tested without theboron ti, co%e in at a (regular( CM. and when the boron ti, is added change to (su,er sti(' How*s that or &ualit" and%atching in a (set() How*s that or getting what "ou TH4UGHT "ou bought)

Another issue is where 5JACT$Y is the le- ,oint or ,oints on the shat) This reers to the s,ot or s,ots wherethe shat actuall" bends' :" now. 3*% sure "ou can guess that su,,osedl" identical shats are su,,osed to bend at the sa%es,ot. b" the sa%e a%ount' Take a guess i the le- ,oints are correct or have consistent bending ,eror%ance' Yes. "ouguessed right' 3t*s all over the %a,' 3 can bend ten (sti( shats and ind ten dierent le- ,oints and diering a%ount ole- at the ,oint it does bend' Sick' 0As a side note. shats designed to bend in T/4 ,laces. test and ,eror% %uch betterthan shats that le- in one s,ot'1

/hat does all this %ean) 3t all has to do with ball tra6ector"' The higher the bend ,oint in the shat. the lower theball tra6ector"' And visa versa' So. i "ou get a ive iron with a higher bend ,oint than it*s su,,osed to have. it will l" aslow as "our our iron with less carr". causing %an" o those shots that all har%lessl" short o the green or in the creek. orwhatever'

/ith all this ,roven lack o consistenc". how %an" gol club co%,anies have shats that are checked or le-class :5=4R5 being asse%bled) 3 "ou guessed virtuall" #4#5. "ou are correct'

So%e other thoughts on shat le-'

The best selling brand o clubs over the last 2B "ears clai% that onl" one shat le- is needed or an" goler' $et*sget real here' There is no wa" all touring ,ros use the sa%e le-. and there is no wa" a ? "ear old senior with restricted%otion needs the sa%e le- as a ;@ "ear old (gri, it and ri, it( %aniac! 3t deies the laws o ,h"sics' Dierent s,eedswings are going to bend the club dierentl"' eriod'

And dierent bends will cause the ball to be hit with dierent tra6ectories' eriod' 3t*s 6ust ,lain ,h"sics' :ut,eo,le ollow and bu" clubs ro% a co%,an" that tells "ou that the laws o ,h"sics and %otion don*t a,,l" to "our shat'

3t*s a%a9ing! 3 "ou think about this or a second. "ou can see it %akes no sense' Yet. golers will ollow along in line. ithe" think other golers are using a ,roduct'

$et %e give "ou another cou,le o cra9" e-a%,les' Alu%inu% shats. and eatherweight club design' 3n the $et*s ask ourselves a &uestion' How %an" o these large co%,anies ,ro,erl" researchedalu%inu% :5=4R5 %aking the clubs and selling the% to us victi%s) Did an"one bother doing dis,ersion tests to ind outthe shats sucked :5=4R5 letting us bu" the%) 3 doubt it' :ut. since the clubs had a good %arketing stor". and ,eo,lewere swallowing the lie. other co%,anies ca%e out their own versions without an" regard or "ou. and "our soon to betwice as bad slice' 4nce again. %arketing over unction! 0As a note o reassurance. %an" co%,anies went bankru,t withthe alu%inu% iasco. and %an" others lost their butts :3G T3M5!1

$et*s talk about eatherweight clubs or a second'

22-111-1111 0go to ne-t ,age12


11/23

3n the late F


12/23

:ut since the" are asse%bled ro% lous" co%,onents. and these lous" co%,onents are asse%bled incorrectl". in a%ass asse%bl" line %entalit". oten in the U'S'. "ou need to know what*s going on so "ou can at least be an inor%edconsu%er!

$et*s talk about how clubs get ,ut together in a large co%,an"*s actor"'

Co%,onents arrive ro% wherever' The" are labeled as so%ething or other' Sti shats' Si- iron heads' 4rwhatever' #ow we all know that the re,resentations %ade on the bo- are &uestionable at best. to downright wrong atworst' So the stu arrives. and gets sent to the a,,ro,riate station in the actor"'

Are the gri,s weight sorted beore going to the asse%bl" ,rocess) Are the head weights sorted beore %ovingalong) Are the bore de,ths in the hosels checked) Are the shats checked to see i the ones in the (sti( case are allactuall" sti. and unior% in bend characteristics andlocation o le- ,oints) 3 "ou guessed #4. "ou*re correct in ?B o the actories' Sick' :ut it gets worse. 3 ,ro%ise'

So we start out with co%,onents that are ver" dierent when the" are su,,osed to be (identical( within so%e tin"%easure o tolerance' Then. here*s how the clubs get ,ut together'

George is %aking three irons' Sheila is %aking ive irons' Manuel is %aking seven irons' :ev %akes ,itchingwedges' And so on' 5ach club in "our (set( is %ade b" a dierent ,erson' 5ach ,erson is an e-,ert at %aking their,articular club' 0=or the %ost ,art'1 :ut. when "ou have eight dierent irons %ade b" eight dierent ,eo,le. what are the

chances that each club in the (set( is %atched to each other)

#4#5!

At the end o the da". the su,ervisor co%es around. collects the clubs ro% ever"one. ,uts each nu%ber in abo-'''and "ou have "our (set( o clubs co%ing "our wa"!

Here*s what "ou reall" get with "our (set(' You have dierentl" weighted gri,s that are not aligned e-actl" thesa%e on each club' This %eans "ou are actuall" holding each club slightl" dierent. which %eans "our gri, is slightl"dierent. which %eans the club is being swung dierent with each club that isn*t aligned the sa%e' The gri,s are alsota,ered at the botto% to %atch the ta,ering o the shat' :ut i "ou think about this or a second. wh" would "ou want"our right hand 0the lower hand1. which is bigger than "our let. to be s&uee9ing tighter than the let because the shat is

skinnier down there) Shouldn*t the gri, be the sa%e circu%erence all the wa" down to where "ou hang on)

Doesn*t it %ake sense that "our hands should be gri,,ing the club the sa%e wa". with the sa%e ,ressure) 3 "oudon*t think so. go to a ,ro tourna%ent. and see i an" or all o the ,ros build u, the botto% o the gri, with ta,e to %akethe whole gri, unior% in circu%erence' 0Hint8 The" virtuall" all do'1

So wh" doesn*t the %anuacturer do this or "ou. or use a gri, with a unior% circu%erence) You know theanswer beore 3 even sa" it' 3T*S CH5A5R A#D =AST5R T4 D4 3T TH3S /AY!

#ow. "ou*ve got "our dierentl" le-ed shats being inserted at dierent bore de,ths. ,ut into the head an" whichwa". so%e with boron ti,s. %eaning the var"ing and inconsistent le- ,oints occur in dierent locations ro% club to club'

You*ve got inconsistentl" weighted heads with var"ing degrees o hardness and diering grooves being attachedwith e-tra weight added to the shat andor hosel ,utting the center ogravit" ne-t to the heel'

And a result o this insane wa" o asse%bling lous" co%,onents. "ou %ake a bad situation even worse' 3 thecra,," co%,onents were ,ut together the sa%e. at least the inconsistenc" would be unior% with each club in "our (set(':ut. when "ou %ake the inished ,roduct the wa" 3 6ust described. "ou have a ?


13/23

5ven scratch golers ace these sa%e ,roble%s' The un%atched clubs cause the% less ,roble%s because the"usuall" hit the ball the sa%e shot ater shot. but the" do have trouble. non8the8less' The added variable o hittingun%atched clubs with the non8re,eating. i%,ro,er swings %ost high handica,. weekend golers e-,erience''',resents achallenge that is unnecessar"! 0The ga%e is challenging enough without clubs that hit the ball ever" which wa". right)1

:" the wa". wh" do "ou think big co%,anies have trucks and technicians on call to bend and ad6ust the ,ros*clubs at tourna%ent sites) The" know that the un%atched ,roble% e-ists. andhave to be able to i- the %essed u, clubs once the" igure out what*s wrong!

:ut the ,ros and engineers know enough. and hit and see enough shots to identi" the ,roble% clubs. so the"know which ones are %essed u,. and get the% i-ed'

Do "ou thinkyoucould e-,lain to a club buildertechnician which shat was ,ut in wrong. or which center ogravit" was too close to the heel. or which head was too light. or which gri, was %isaligned. or'''well "ou get the idea'

You have no wa" o knowing s,eciicall" what the ,roble%s are' Until "ou read this. "ou ,robabl" weren*t evenable to articulate e-actl" what was wrong with "our (set(. but subconsciousl" noticed that so%e clubs hit great. and so%ehit terrible' #ow that "ou do know. would "ou still be able to know how to i- "our (set(. or even i it*s inanciall" worthi-ing)

The best answer is to not bu" clubs %ade like this in the irst ,lace' That*s "our onl" deense' 3 "ou have a (set(

like this. and the odds are better than ? to 2 "ou do. we*ll discuss so%e o,tions or "ou a bit later' =or now. 3 think it*scritical "ou know that not onl" are the co%,onents ull o ,roble%s'''but that the asse%bl" ,rocess co%,ounds theinconsistencies even %ore'

;0 ndustry "%tandards" and "8it"0

3ndustr" (standards(' A hard to deine ter% i there ever was one' /h") 7ust what e-actl" are the standards in thisindustr" in relation to how clubs are %ade)

Most irons or %en. or wo%en. or (tall( ,eo,le. and so on. are the sa%e length across the s,ectru% o all theco%,anies out there' 3n other words. %en*s irons are all the sa%e length. with shats going into the clubhead 0called lieangle1 at the sa%e angle. and the sa%e or all wo%en*s clubs. etc' /ho decided what the length or lie angle would be the

standard that ever"one uses) 3 don*t know' #o one knows. %ost likel"' :ut. never8the8less. whoever this silent genius was.he or she has deter%ined how "our clubs will it "ou'

And it*s %" ,osition backed b" acts. not %arketing h",e. that the" it F


14/23

/hat does that %ean) /ell. it %eans that the" are standing si- to eight inches C$4S5R to the ball than "ou are'/atch a tourna%ent on T+' /atch how the" stand with 6ust a slight bend in their knees' 7ust like a t",ical baseball ,la"erstands at bat' Then look at "ou. or "our buddies. other golers. or whatever. and see how bent over the" are! The" looklike the"*re bent over at the waist andor the knees twice as %uch as the T+ ,ros are!

You know wh" it looks like that) :ecause "ou and ever"one else AR5 bent over twice as %uch as the T+ ,ros!3t*s not an o,tical illusion' The industr" (standard( or lie angle is wa". wa" too lat'

/h" is this so i%,ortant) :ecause "ou get %a-i%u% STRA3GHT#5SS and distance when "ou bring the club

back and orth STRA3GHT. in close to "our bod"' The reason ,ros have their shats ,ut in like this is because it /4R>S:5TT5R! You wouldn*t see ?B o the% doing this with the lie angle. i it didn*t work!

See. "ou*ve been taught to swing with clubs at the totall" wrong lie angle' The lie angle "ou bu" with "our clubsorces "ou to swing in a %anner that is contrar" to how "our bod" naturall" works! The lie angle the" orce "ou to use%akes "ou bring the club back below "our shoulders. and swing down ro% an angle that virtuall" assures "our chance oa s&uare clubace i%,acting the ball to be ver" sli%! 0Dalton*s STRA3GHT swing will STRA3GHT5# "ou out. but i "ourclubs are still sitting at the wrong lie angle. it*ll be %uch harder to swing STRA3GHT back. and STRA3GHT through'''as"our bod" does all b" itsel when "ou allow it to!1

Most ,eo,le*s clubs create divots that are dee,er at the toe than at the heel' 3 the toe hits the ground irst. andcauses a dee,er divot at the toe. the clubace will be o,en. causing a slice! 03sn*t it sur,rising %ost golers ade or slice'1

A club %ade at the right lie angle will take a ,erectl" rectangular divot 0a dollar bill will it ,erectl" inside it1 with thesa%e de,th all the wa" around'

3 the club goes e-actl" one inch into the ground across the entire divot. and the de,th is unior% all the wa".where do "ou think "our shot is going) 0Hint8 STRA3GHT!1 3 "ou aren*t sure about "our clubs. go out to a driving range.hit o a grass tee with each club and look at "our divots' 3 the"*re not unior%. "our (set( isn*t a (set(. andor the lie angleis too lat'

(:ut wait. :ill.( "ou*re sa"ing. (3 had custo% clubs %ade' M" lie angle should be u,right. 6ust like the ,ros'( 4>'$et*s talk about custo% clubs' /hen "ou get custo% clubs %ade. the" take a %easure%ent o the distance o "ouringerti,s ro% the ground' You stand with "our ar%s at "our sides. and the" %easure how ar "our ingerti,s are ro% theloor' This %easure%ent is then used to deter%ine how long "our shats should be'

Custo% club itters usuall" get things like the ,ro,er length and shat le- "ou need correct' :ut that*s about it'=or e-a%,le. what about lie angle)

So%e custo% club co%,anies have "ou swing at a delection board and use a %ark on the botto% o the clubheadto deter%ine the right angle' :ut. when*s the last ti%e "ou swung at a ,iece o wood on the ground) 5ver"one ,ulls u,.subconsciousl". because "ou don*t want to take a divot as "ou would on a real swing in a ,iece o hardwood' So where"our clubhead hits the board %eans nothing because it*s not how "ou reall" swing'

So. in %ost cases. the custo% club itter is itting "our lie angle based on ault" swing data' 3n virtuall" ver"custo% club (set( 3*ve e-a%ined. the lie angle is still too lat. and the (set( has %ulti,le deiciencies. such as dierentshat le-es. dierent %etal hardness. incorrect lots. etc' So %uch or so8called (custo%( clubs' $et*s talk a little bit %ore

about industr" (standards('

3*ll bet "ou wouldn*t believe what the (standard( or shat s,ecs is based on' Get read"' The" are still using thes,ecs on hickory and steel shats to deter%ine the s,ecs or gra,hite shats! Yes. "ou read this right' Hickor"characteristics. and steel characteristics are not re%otel" si%ilar' Steel and gra,hite characteristics are also as dierent asnight and da"' Yet the industr" (standards( have not changed since shats were cut ro% trees! /h") /ho the hell knows)All 3 know is that it*s a act'

And a dangerous act indeed' Could "ou i%agine building a s,ace vehicle with s,ecs derived ro% the %aterialsused to build a covered wagon) 3t*s absolute insanit")

22-111-1111 0go to ne-t ,age12


15/23

There is also the issue o which clubs the" let "ou bu"' 3n the ersus $ours0

As "ou %ight not be sur,rised to hear about now. touring ,ros D4 #4T have the sa%e clubs in their bags that"ou bu" ro% the %anuacturer the" endorse and whose na%e is ,lastered all over their hats and shirts and bags and'''well.ever"thing' You want to hear how the" reall" do it) 3 thought "ou would' /hen the" sign a big contract to use theco%,an"*s clubs in tourna%ents the" either get u, ront %one". andor incentives based on how high the" ,lace in thetourna%ents'

The" also get so%ething else' A tri, to the testing acilit" the co%,an" runs to test new e&ui,%ent' Man" o the%have a sort o high tech. driving range kind o ,lace. where real balls can be hit and %easured as ar as distance. tra6ector"etc'

So the" get the endorsing ,ro out there. and he or she tells the% how ar and high the" want to hit their nine iron.eight iron. etc' with a ull swing'

=or e-a%,le. i a ,ro likes to hit his nine iron 2EB "ards. the" will %ake hi% u, a nine iron that will go 2EB "ardswith his ull swing' The"*ll hit hundreds o balls out there. until the ,ro is conident the"*ve bent the lie angle. lot angle.tried all kinds o shat le-es. weights and co%,osition. etc'. until he can re,eat the 2EB "ard shot over and over and overand over' 0/h" do "ou think the" hit their a,,roach shots so close to the da%n ,in) The" know e-actl" where that ball*sgoing beore the" hit it. believe %e'1

Then. the" %ove on to the rest o the irons. wedges. woods. etc'. etc' 5ach club %ade over and over until it doese-actl" what the ,ro wants it to do' Their sets are calibrated to hit 2


16/23

#ow. i "ou held u, a ,ro*s club ro% JY co%,an". and held u, "our heavil" advertised JY club bought atthe ,ro sho, or s,orting goods store. "ou*d see the" are da" and night dierent' The shats will be dierent. the lie and lotwill be dierent. the heads will be dierent. the gri,s are dierent. the" will eel dierent. the" will swing dierent.the"*ll be heavier. and so on'

#ow. wh" do the ,ros go through all that) 4bviousl". this is their 6ob. and the" need to %ake sure the" knowe-actl" what the"*re doing' :ut. since the" are using the sa%e cra,," %aterials and co%,onents ever"one else gets. the"have to literall" redo ever" acet o the clubs until the"*re as close as ,ossible to e-actl" what the" want'

#ow how does this %ake "ou eel) Do "ou think "ou have a chance to get better. when the ,ros have to,racticall" rebuild these clubs ro% scratch to get the% balanced and %atched and calibrated with the best engineers%aking ever"thing or the% over and over until it*s right)

How do "ou eel about knowing what the goling rulers do to us. now that the lid is lited on their less thanhonorable ,ractices) How do "ou eel knowing that the" know what the"*re doing. and kee, doing it because the" have noreason to sto,) How do "ou eel knowing that so %an" o "our rustrations and aggravations are si%,l" the result o "ouusing e&ui,%ent that isn*t %ade correctl" or what it*s su,,osed to do)

See. 3 eel that "our clubs shouldn*t be so%ething "ou have to bu" over and over' :ut. knowing what "ou knownow. is it an" wonder that a huge ,ercentage o golers bu" new clubs ever" two to three "ears) /hen "ou bu" clubs and"ou don*t i%,rove. "ou assu%e that the clubs aren*t %ade right. and "ou need new ones' This is sort o true' The clubs

aren*t %ade right' :ut. "ou could bu" another (set( ro% the sa%e co%,an". or a new (set( ro% another large co%,an".and end u, with onl" dierent versions o the sa%e ,roble%s! $ike the old sa"ing. $/arbage In***/arbage ut"$

3 the co%,onents are bad. there*s no wa" to %ake a good set o clubs' 5ven i. and o course this isn*t true. theco%,anies tried to asse%ble the lous" ,arts into a decent whole. "ou*d be better o than "ou are now! :ut the asse%bl",rocess is 6ust as awul as the co%,onents the" use to %ake the inished ,roduct!

3 will challenge A#Y4#5 to ,rove to %e %ore than one out o ive hundred (sets( o clubs available o the rackare %atched and asse%bled correctl"' 3*ll go even urther. and tell "ou that while %an" custo% clubs are asse%bled betterthan o the rack versions. there*s a huge chance the" will have so%e o the ,roble%s we discussed earlier. and a betterthan B GUARA#T55. ora $3=5T3M5 /ARRA#TY! How could the") The" know their stu is %ade like 6unk. and that the balls will go ever"which wa" even when hit correctl". and that "ou won*t be ha,," with the% ater a short while. and that the" want to kee,

"ou bu"ing %ore clubs in a cou,le o "ears! And. the" know "ou will bu" new cubs. because histor" shows that the"*reright' So wh" should the" change) /h" should the" ,ut their %one" where their shats are) /h" should the" oer "ou a,roduct that will be as good ten "ears ro% now as it is toda")

The" don*t have to. because we bu" into their h",e and :'S' As soon as co%,anies a,,ear that reall" do oer asu,erior %ousetra,. who are willing to stand behind their words 2


17/23


18/23

Take another look at that list o re&uire%ents that 3 consider the M3#3MUM a goler deserves to e-,ect when bu"ing a set oclubs' The M3#3MUM' 0There*s lots %ore 3 do. that 3*ll tell "ou about in a second'1 See. there aren*t %an" other ,roducts "ou bu" thathave several co%,onents that don*t %atch u, 5JACT$Y or what their su,,osed to do together'''e-ce,t or gol clubs!

Have "ou seen lots o sets o wrenches where the 2; inch si9e is actuall" s%aller than the 2E inch si9e) And where the angleo the o,ening is 2


19/23

4>) #ow 3*d like to e-,lain the advanced technological as,ects 3 have discovered over the "ears. and that 3*ve ,ut into %"clubs' >ee, in %ind that in %" various 6obs o club %aking and research. 3 have seen ever"thing that*s out there' 3 have seen all theinnovations that are legiti%atel" better and su,erior. as well as all the (innovations( that are %ere h",e and ull o :'S' 3*ve seen it all'3*ve seen all the so8called i%,rove%ents that are nothing %ore than dressed u, versions o the sa%e old cra, that get ,awned o ass,ecial and breakthrough advances in technolog"'

3*ve also seen the %uch s%aller nu%ber o real breakthroughs that actuall" do i%,rove "our shots due to su,erior design andtechnolog"' There are actuall" things that hel, "ou' So%e o the% cost a ortune. and are not in co%%erciall" available clubs becauseno one wants to s,end that kind o %one" when chea,. ine-,ensive %aterials and techni&ues can be sold at high ,rices to the starvingor hel, goling ,ublic' :ut that was then. and this is now!

$isten to the list o R5A$ 3MR4+5M5#TS 3*ve ound in %" never ending search or the best clubs' 3 assure "ou that "ouwill not ind an"one who %akes clubs with all thisN

5lubs *esigned Ay n erospace *efense 5ontractor0The gol clubs we ,rovide co%e ro% an aeros,ace co%,an" that

,ossesses an e-tre%el" i%,ressive ,edigree and histor"' Since 2?F. it has been %anuacturing clubheads or Callawa". Hogan.Titelist. Macgregor. and Cleveland' The" also designed and %anuactured Cobra*s >ing Cobra. as well as the $"n- ,aralla- ironsalong with =ounders the 7udge' :" 2??


20/23

5+5RY ART o %" clubs are Cr"ogenicall" Treated' The increase in hardness without adding weight ,uts ar %oredistance on "our clubs. and %akes the% virtuall" indestructible' 0/h" do "ou think 3 don*t worr" about a $3=5T3M5 /ARRA#TY)These dee, ro9en treated clubs aren*t going to get %essed u,' :ut i so%ething weird ha,,ens. 3*ll take care o the ,roble%!1

5obalt rons0You*ve ,robabl" never heard o cobalt gol clubs' 3t*s too e-,ensive or an"one to ool with. because o the

horriic %ark8u,s the" need to sell "ou low &ualit" clubs at high ,rices' Cobalt is ver" dense. and is b" ar the best %etal to use inclubheads' /h") Cobalt is the %etal o choice or the goler who wants the ulti%ate in durabilit" and ,eror%ance'

The cost o the raw cobalt is B


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which have the advantages o oversi9ed cast %etal design' These heads are also treated with our ,ro,rietar" cr"ogenic ,rocessresulting in the inest ,eror%ing %etal woods in the industr"'

>ariable 5enter of ravity (>5)04ur irons also have a +ariable Center o Gravit" 0+CG1' /hat*s this) /ell. the o,ti%al

center o gravit" diers or each club' Conse&uentl". on +CG irons it ,rogresses ro% a low central ,osition in the wedges'''through a,oint higher and closer to the toe on the longer irons' This %eans the long irons hit long and tend to co%e in s&uare at i%,act. and theshorter irons are e-ce,tionall" accurate' The" also have a ,atented low through sole. a recessed channel on the botto%. which. b"reducing contact with the tur. allows clubhead s,eed to be %aintained. resulting in o,ti%u% distance'

As 3*ve told "ou. %ost clubs have a center o gravit" over b" the heel. ne-t to the hosel' A$$ o our irons %ade with thesweet s,ot in not 6ust the center. but actuall" %oved around to the 5JACT s,ot necessar". which varies with each club! 0How %uchhave "ou heard about this ro% the bo"s who advertise on T+)1

+ulti-?ic (Hinge) raphite olf %haft (+?%)0 All our clubheads are custo%8driven b" the M>S. MU$T38H3#G5 H3GH

M4DU$US GRAH3T5 SHA=TS' /hat the heck is that) /ell. as we*ve discussed beore. shats have a le- ,oint. the ,lace wherethe shat bends during "our swing'

All old ashioned shats have a single le- ,oint. which as we*ve discussed. can literall" be an"where' 3 have a dierent,hiloso,h"' 3*ve tested this M>S idea. and it ,roved to be true' /hat*s the deal) TH5 M>S SHA=T HAS =3+5 (>3C>( 43#TSN4#5 START3#G R3GHT :5$4/ TH5 GR3. A#D =4UR M4R5 G43#G A$$ TH5 /AY D4/# T4 TH5 C$U:H5AD!

/hat does this %ean to "ou) The %ulti hinged shat allows an easier unleashing o "our cocked wrists with the le- ,oint u,at the to,' As "our swing %oves down to the i%,act 9one. the ,rogressive kick ,oints ,rovide an e-tra boost all the wa" down untilthe club %eets the ball'''resulting in higher clubhead s,eed and thus e-tra distance! The eel o the shat is i%,ossible to e-,lain. "ou6ust have to swing it to see what 3 %ean!

So%e other ver" i%,ortant inor%ation about our M>S shat!

=irst o all. the" are %ade with a revolutionar" high ,ressure %olded ,rocess that is so e-,ensive no one else but us wouldeven think about using it! 3nstead o being baked in ovens. like ?? o gra,hite shats. ours are %ade in these individual %olds. wherethe" co%e out ,erectl" s"%%etrical. with no e-tra gra,hite that needs to be scra,ed o like ever"one elseKs do' 0/hen the" shave othe uneven e-tra gra,hite. its done in dierent s,ots on the shats. creating weak s,ots which are never known to the %anuacturer orto "ou' :ut rest assured. a gra,hite shat thatKs been scra,ed. is dierent ro% ever" other shat in "our set' Also kee, in %ind that%ost shats are shaved. so the odds are ver" high that several shats in "our set or woods are unevenl" weak in var"ing ,laces. addingto the inconsistenc" and dierent swings "ou get ro% the dierent clubs!1

There is 5R4 tolerance or variation in the le- re&uenc" or each shat! 5R4! 0Re%e%ber when 3 said the other shats.even on "our a%ous na%e brand clubs have le- re&uencies all over the %a,)1 4ur shats do not var"' The" are A$$ the sa%e' 3"ou bu" a sti le- set ro% usLever" club will be 5JACT$Y the sa%e sti le-. with 5JACT$Y the sa%e le- ,oints andcharacteristics! #4 4#5 else will ever %ake that clai% because the chea,. 6unk" shats the" ,ut in their clubs are so ,oorl" %adeoverseas!

4ther things we do that no one else does is %ake the butt end o the shat unior% in circu%erence or 5ACH club. sincethe" are %ade in a %old' /e donKt have to take the sa%e length shats ever"one else uses. and cut the% shorter or each club' Thiscauses the end where the gri, goes to be a dierent circu%erence or each club because o the ta,ering each shat has as "ou %ovecloser to the head' /hat this %eans is that our clubs A$$ have the gri, not onl" unior% itsel. 0which no one else does1Lbut theshat on each club where the gri, goes is also identical in each club! This %ake each club eel 5JACT$Y the sa%e in "our hands.thus assuring an identical ,eror%ance and swing with each club!

>ee, in %ind that this incredibl" e-,ensive shat ,rocess is not done because we eel like going through all this work' Thebotto% line is that "our shat is the single %ost i%,ortant co%,onent in "our clubs' You give %e the %ost awul clubhead %ade on %",erect M>S shats. and "ou will hit the ball better!

You give %e %" best clubheads ,ut on the shats used b" all the %a6or ,la"ers in the club business. and the" will still,eror% ,oorl"' The SHA=T is where itKs at! DonKt get the shat when "ou bu" clubs. es,eciall" now that "ou know the truth!

Ay the wayBour shafts cost more to mae by themselves, each,than what other companies spend on // the shafts in

an entire set!!! =lus, when we mae your shaft, weCll engrave your name and personal * D, so youCll now each shaft was

+*. E@%T 83& $3@, and have the * D, so we can always mae more clubs or replacements to match the rest of your

clubs .F5T/$!

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9 *egree @pright /ie ngle0 As we*ve talked about. %ost clubs* lie angle are wa". wa" too lat' The" orce "ou to bend over

wa" to ar. %aking "our swing co%e in at the wrong angle. not to %ention reduce ,ower because "our bod" is weaker when hunchedover. and cause back ,roble%s' 0Chiro,ractors love golers!1

/e*ve tested and tested diering lie angles. and over "ears o e-,erience. we*ve ound that a E degree u,right angle ,rovidesthe o,ti%u% angle' 3t allows "ou to stand ver" u,right with a slight bend in "our knees. and %akes it si%,le to bring the club back soit is between the back o "our head and shoulders' 0/here it should be i "ou want it to co%e down with a E< inch or %ore 9one os&uareness'1 An"thing other than E degrees ,uts the club either hitting "ou in the back o the head. or wa" down below "our shoulders

The onl" ad6ust%ent that needs to be %ade is club length' 3 "ou*re taller. we %ake "our clubs longer' 3 "ou*re shorter. we cutthe length' 5ver"one. regardless o height. will be hitting in the sa%e ,osition the ,ros do! 0/hen "ou go out to the course or rangeater using these clubs. ro% now on. "ou*ll %arvel at how sill" ever"one looks all bent over like a ,erson with a broken back!1

@nified rip0 As we*ve alread" told "ou. both "our hands need to be holding the gri, with the sa%e ,ressure with a gri, that

has a unior% circu%erence all the wa" down' Guess what) That Uniied gri, is the onl" one we use on all our clubs' /hen "ou eelhow ,owerul "our gri, beco%es when both hands are working as one unit o e&ual ,ressure. "ou*ll never be able to go back and holda club with "our right hand s&uee9ing harder at the ta,ered o section o the gri,! 0#ote8 Ae sure to as about our @ltra-*elu1e@nified rips!The" are an u,grade that "ou reall" need to consider! The" are ,roduced b" the to, tennis gri, %anuacturer thatKsbeen %aking to, o the line gri,s or %ore than ;< "ears. These add on uniied gri,s are so su,,le. the" eel like the best grade obutter" sot leather. "et are %ade out o a s"nthetic %aterial called 5laste%er' The" are so sotL"et ,rovide such anincredible hold. "ou

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reall" donKt even need a glove! The" cost a bit %ore. but when "ou hold the% in "our hands. "ouKll know in one second wh" "ou gotthe%. because "ouKve #5+5R elt a gri, this ,erect in "our lie!1

&emember, all of this is included with clubs that are @&4T..* to match perfectly, and that we'll give your

money bac any time up to ;2 days from receipt if you don't love these clubs!

So%e other acts "ou need to knowN2' 5ver" set is %ade individuall" with %" ,ro,rietar" ,rocess no one knows about' #o asse%bl" line' 7ust like Rolls Ro"ce %akescars!8or e1ample, it taes us about eight times longer to assemble your clubs than any other club maer! n fact, some of ourindividual steps in our proprietary process are longer than every maor mass produced club manufacturer taes to ma"e an

entire set from start to finish! .very club in a set will match perfectly000@&4T..*! 5ver" club in "our set is %atched soeach club ,eror%s the sa%e as ever" other club' You will no longer have avorite clubs in "our set' Re%e%ber. i each club in "our(set( doesn*t ,eror% the sa%e'''it*s #4T A S5T! 0/eKll even engrave Y4UR #AM5 and ,ersonal 3D Q on each shat. so "ouKll knowthe"Kre %ade or Y4U!1;' /e have dierent lengths o club. all o which are an inch longer than the industr"*s so8called (standard( clubs! 0Re%e%ber. longerclub longer arc %ore clubhead s,eed longer shots!1@' /e have a nu%ber o le-es available. so "ou will be getting the e-act right le- or "our swing! And. each club in "our set is@&4T..* to have the .F5T sa%e le-. unlike "our clubs. where 3*ll bet "ou an"thing 3 would ind three to seven differentle-es in "our so8called (set(!E' All our clubs are Cr"ogenicall" Treated. so the %olecules are ,erectl" balanced. reor%ed into the hardest version o the %etal. andwear orever! 0Making this ,urchase the last one or "ears!1B' All our heads and shats are %ade in the U'S'! The heads are designed and built b" an Aeros,ace deense contractor who*s &ualit"control is be"ond an"thing ever seen in the gol industr". and our shats are %ade b" a high ,ressure co%,osite co%,an" that %akes

the% in ,erect %olds one b" one in the U'S'!' M4#5Y :AC> GUARA#T55! 3. "ou don*t think these clubs are the greatest "ou*ve ever used. 6ust send *e% back an" ti%e in theirst < da"s and we*ll send "our %one" back. no hassles!' Trade-n llowance0 Yes. 3 know that when 3 sell ,eo,le %" clubs. the" usuall" don*t want their old Callawa"s or :urner :ubbles.etc' So we give "ou a trade8in allowance i "ou send the% back to us' Ask or details'F' $3=5T3M5 /ARRA#TY! 3 an"thing goes wrong with an" club. 6ust send it back. and we*ll i- or re,lace it ,ronto'''=R55! See. 3know %" clubs are so durable and solid that 3 don*t get %an" back' :ut on the rare occasion 3 do. 3*ll take care o "ou. 3 ,ro%ise' 3*%not going to hassle "ou and sa" it looks like this club was let in the snow all winter. it looks like "ou %issed a shot and whacked it ona tree or whatever' You won*t need to %ake u, e-cuses' 7ust send it back. and 3*ll %ake it good!?' 3nstall%ent ,a"%ents' Since these clubs cost as %uch or %ore than a (set( o Callawa"s or whatever. we want to hel, "ou aordthe% easier' So. we have a cou,le o ,a"%ent ,lans that hel, s,read out "our invest%ent! And. we D4 #4T charge a ,enn" e-tra dotake advantage o this' #o interest' You can use a credit card. or even "our checks to get into a ,a"%ent ,lan!

So what*s let) All "ou have to do is talk to us and answer our detailed &uestions' There are so %an" variables like what kindo woods. irons. le-. length and so on' /e need to ask "ou all kinds o &uestions to %ake sure we %ake "our set o clubs u,5JACT$Y right! /e know that we cannot cover all o "our &uestions in this re,ort. so we encourage "ou to call one o %",roessionals to ask an" &uestions or discuss whatever "ou want to discuss' /e can get all "our ino. and give "ou a ,rice &uote on thedierent o,tions "ou have available to "ou' There are discounts to %e%bers o the STRA3GHT Shootin* Gol Association. as wellas or ,ackages o entire sets' /e can tell "ou what the trade8in value o "our current (set( o un%atched clubs is. and what kind oeas" ,a"%ent ter%s "ou can use!

So wh" not give us a call) /hat have "ou got to lose) The call is =R55. and so is the conversation! The worst that canha,,en is that "ou s,end a little ti%e inding out answers to "our &uestions' So wh" not call us toll8ree. at -22-:::-::::, 43#GYour current clubs aren*t going to get an" better. and "ou now have the chance to get the onl" GUARA#T55D. ,erectl" %atchedclubs with the state o the art in design and %aterials! This /3$$ :5 the last invest%ent "ou %ake in clubs or "ears and "ears! /h"not save %one" and sto, being tra,,ed bu"ing new clubs ever" two or three "ears'''and bu" what 3 alone have or "ou now! You*ve

ound what "ou*re looking or. so give us a call! /e look orward to talking to "ou soon!

Sincerel".

"our na%e here=0%0Think about this' /ho else would give "ou a 2 "ear. %one" back guarantee. co%bined with a lieti%e warrant" on state o the art.,erectl" %atched clubs) #o one' You*ve ound what "ou want and deserve. so

call our toll ree nu%ber #4/. and end "our rustrations #4/!

$6,000 Golf Clubs Sales Letter_082007

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Transcript of $6,000 Golf Clubs Sales Letter_082007