60 Years of Cannes Lions

1950s60 Years of Cannes Lions

1950s#CannesLions#CannesLions

Grand Prix Winners From the Past 60 YearsBy Country

3

32 1

1

1

1

222 1

1

68

30

15

12

11

11

7

6 53

6

5

44 3

USA

UNITED

KINGDOM

FRANCE

AUSTRALIA

SWEDEN

JAPAN

SOUTH

AFRICA

GERMANY

ITALY

BRAZIL

NEW

ZEALAND

SPAIN

DENMARK

ARGENTINA

CANADA

THE

NETHERLANDS

BELGIUM

CHINA

ROMANIA

CHILE

NORWAY

INDIA

ISRAEL

PUERTO

RICO

MALAYSIA

KOREA

HONG

KONG

Grand Prix Winners From the Past 60 YearsBy Country

3

32 1

1

1

1

222 1

1

68

30

15

12

11

11

7

6 53

6

5

44 3

USA

UNITEDKINGDOM

FRANCE

AUSTRALIA

SWEDEN

JAPAN

SOUTHAFRICA

GERMANY

ITALY

BRAZIL

NEWZEALAND

SPAIN

DENMARK

ARGENTINA

CANADA

THENETHERLANDS

BELGIUM

CHINA

ROMANIA

CHILE

NORWAY

INDIA

ISRAEL

PUERTORICO

MALAYSIA

KOREA

HONGKONG

1954 Venice

1955 Monte Carlo

1956 Cannes

1957-1983 Alternated between Cannes and Venice

1984Cannes became permanent home of the Festival

History of Host Cities

By Agency

16 DDB

11 BBDO

11 TBWA

09 Crispin Porter & Bogusky

09 JWT

By Industry

24 Technology

23 Automotive

16 Food, Agriculture and Restaurant

16 Sports/Sportswear

16 Financial Services

By Client

14 Nike

06 Volkswagen

06 Unilever

05 Procter & Gamble

05 Pepsico

Top 5 Grand Prix Winners of All Time Game Changer:the 1950sWith the 60th anniversary of Cannes Lions

comes a celebration of the iconic work that

changed the landscape of advertising.

The Marlboro Man

This aspirational icon was created by Leo Burnett

in 1954. He transformed the Marlboro brand into

one of the most memorable—and masculine—in

the world.

Categories in the 50sIn the 1950s there were only two major categories

of "advertising film" awards: TV and Cinema. Today

there are 16 categories. Learn about the newest

one in Infographic 2.

1954 Venice

1955 Monte Carlo

1956 Cannes

1957-1983 Alternated between Cannes and Venice

1984Cannes became permanent home of the Festival

History of Host Cities

By Agency

16 DDB

11 BBDO

11 TBWA

09 Crispin Porter & Bogusky

09 JWT

By Industry

24 Technology

23 Automotive

16 TBWA 16 TBWA Food, Agriculture and Restaurant

16 Sports/Sportswear

16 Financial Services

By Client

14 Nike

06 Volkswagen

06 TBWA 06 TBWA Unilever TBWA Unilever TBWA

05 Procter & Gamble

05 Pepsico

Top 5 Grand Prix Winners of All Time Game Changer:the 1950sWith the 60th anniversary of Cannes Lions

comes a celebration of the iconic work that

changed the landscape of advertising.

The Marlboro Man

This aspirational icon was created by Leo Burnett

in 1954. He transformed the Marlboro brand into

one of the most memorable—and masculine—in

the world.

Categories in the 50sIn the 1950s there were only two major categories

of "advertising film" awards: TV and Cinema. Today

there are 16 categories. Learn about the newest

one in Infographic 2.

130 delegates attended the first Festival in 1954

12000

20

13

20

130092 Countries

Submitted EntriesEstimated Delegates 35765 Entries

Submitted

1954: 187 Entries for 14 Countries

Italy France Germany UK US Sweden Belgium42 38 36 29 19 7 4

Netherlands Norway Chile Australia Denmark Switzerland Spain4 3 1 1 1 1 1

12000

20

13

20

130092 Countries

Submitted EntriesEstimated Delegates 35765 Entries

Submitted

1954: 187 Entries for 14 Countries

Italy France Germany UK US Sweden Belgium42 38 36 29 19 7 4

Netherlands Norway Chile Australia Denmark Switzerland Spain4 3 1 1 1 1 1

12000

20

13

20

130092 Countries

Submitted EntriesEstimated Delegates 35765 Entries

Submitted

What We’re Looking Forward To

To Eat

Salad Nicoise

Fresh Produce from Marche Forville

Party Freebies

We Love

Standing on Stage to Collect a Gold Lion

The Big Gerald Scarfe-illustrated Banner on the Palais

Shopping at Marché Gambetta

Parties

Cannes Connect Bar

MediaLink/Clear Channel Party @ Hotel du Cap

Translation Party

To Do

Walk Up the Hill to Eglise Notre-Dame de l'Esperance

Sleep off a Long Night on the Beach

Make it to Both the Opening and Closing Galas

Places To Go

The Famous Gutter Bar

Chateau de la Napoule (especially for the Viacom party)

Vieux Port to See the Yachts

To See

At Least One Speaker per Day

Couture on the Croisette

The View from the Rooftop at Radisson Blu

What We’re Looking Forward To

To Eat

Salad Nicoise

Fresh Produce from Marche Forville

Party Freebies

We Love

Standing on Stage to Collect a Gold Lion

The Big Gerald Scarfe-illustrated Banner on the Palais

Shopping at Marché Gambetta

Parties

Cannes Connect Bar

MediaLink/Clear Channel Party @ Hotel du Cap

Translation Party

To Do

Walk Up the Hill to Eglise Notre-Dame de l'Esperance

Sleep off a Long Night on the Beach

Make it to Both the Opening and Closing Galas

Places To Go

The Famous Gutter Bar

Chateau de la Napoule (especially for the Viacom party)

Vieux Port to See the Yachts

To See

At Least One Speaker per Day

Couture on the Croisette

The View from the Rooftop at Radisson Blu

2013 Speaker Highlights

Anderson Cooper Lou Reed Rem Koolhaas

Conan O’Brien 19 June

19 June

19 June

19 June

Lee Clow Kid President

Sean Combs Martha Stewart Vivienne Westwood 18 June 20 June

Jimmy Wales

Annie Leibovitz 18 June

18 June

21 June

20 June 20 June

17 June

David Karp

2013 Speaker Highlights

Anderson Cooper Lou Reed Rem Koolhaas

Conan O’Brien 19 June

19 June

19 June

19 June

Lee Clow Kid President

Sean Combs Martha Stewart Vivienne Westwood 18 June 20 June

Jimmy Wales

Annie Leibovitz 18 June

18 June

21 June

20 June 20 June

17 June

David Karp

Awards Schedule

Creative Effectiveness Lions

Promo & Activation Lions

PR Lions

Direct Lions

Cannes Chimera Finalists

Monday17 June 2013

Media Lions

Mobile Lions

Innovation Lions

Outdoor Lions

Media Agency of the Year

Cannes Chimera Finalists

Tuesday18 June 2013

Press Lions

Design Lions

Radio Lions

Cyber Lions

Media Person of the Year

Cannes Chimera Finalists

Wednesday19 June 2013

Film Lions

Film Craft Lions

Branded Content & Entertainment Lions

Titanium and Integrated Lions

Palme d'Or

Creative Marketer of the Year

Independent Agency of the Year

Grand Prix for Good

Lion of St. Mark

Holding Company of the Year

Network of the Year

Agency of the Year

Cannes Chimera Finalists

Saturday22 June 2013

Shortlist Schedule

Direct Lions

Promo & Activation Lions

Innovation Lions

Sunday16 June 2013

PR Lions

Media Lions

Outdoor Lions

Mobile Lions

Press Lions

Creative Effectiveness Lions

Monday17 June 2013

Cyber Lions

Design Lions

Radio Lions

Tuesday18 June 2013

Film Lions

Titanium and Integrated Lions

Film Craft Lions

Branded Content & Entertainment Lions

Friday21 June 2013

1950s 1960s 1970s 1980s 1990s 2000s

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