60+ Inspirational Quotes From Cannes Lions 2015

The Age of Un-Marketing •  Steven Rosenblatt - CRO, Foursquare •  Ben Tatta - President of Media Sales, Cablevision •  Mihael Mikek - CEO, Celtra •  Erich Joachimsthaler - Founder & CEO, Vivaldi

Partners •  Joel Yashinsky - VP Brand & Marketing Content,

McDonald’s

60+ INSPIRATIONAL QUOTES FROM THE CANNES LIONS 2015

“The small doesn’t need the big anymore. The fast eats the slow.”



McDonald’s


“It is a talent war right now.”



McDonald’s


“What is the problem you want data to solve for you ?”



McDonald’s


“What if consumers don’t want to be targeted ?”



McDonald’s


“We need to use data to get permission from consumers (for example, personalized

messages on Nike+)”

The Age of Un-Marketing •  Lou Paskalis - SVP, Enterprise Marketing & Media,

Bank of America •  Regan Ebert - SVP Marketing, Dr Pepper Snapple

Group


“Failure is not an option. It is likely.”



Group


“Nobody know what the F**k they’re doing.”



Group


“It’s just experimentation and rapid prototyping.”



Group


“We have reached the end of the advertising agency. It is the era of the

consumer empowerement.”



Group


“On mobile, fit your advertising between entertainment and utility.”



Group


“Get over the sigma that Big Brother is watching you.”



Group


“If you empower failure, you will empower success.”



Group


“The optimizers are the enemy of the innovators.”



Group


“Pinterest is a wonderful platform for insights. Way before search, as it is based

on aspirations.”

China Reception

•  S Y Lau, Senior Executive Vice President of Tencent and President , Online Media Group


“China is as different as you want it to be.”

China Reception

•  S Y Lau, Senior Executive Vice President of Tencent and President , Online Media Group


“Rather than saying that China is different, I prefer to say that China is unique.”

Chasing Unicorns •  Kirk McDonald - President, PubMatic •  Sheldon Monteiro - CTO, SapientNitro •  Ian Schafer - CEO, Deep Focus •  Julie Veloz - Global Head of Learning & Development,

Annalect •  Jay Haines - CEO North America, Grace Blue


“The business Rosetta stone is “understand each other’s business””




“We are losing talent every day.”




“How do we turn our business into a magnet for talent ?”




“If Apples loses talent to Tesla, how do we retain talent ?”




“Talent is retaining, not acquiring. You have unicorns in your company.”




“Some legacy businesses can’t hire themselves into the future.”




“Don’t hire people on what they’ve done, hire on what they can do. Look at their

spirit.”




“HR can’t be separated from marketing. These two worlds have collided.”




“My 13 year old don’t use words anymore.”




“Talking about millenials is wrong. Don’t focus on age generation but on the

mindset.”




“It’s about creating corporate athletes. You need coaches, training and having a clear

roadmap.”




“The average career is 14 jobs. Help each other to have the most impact you can

have.”




“It is about investing in employees personal growth.”

Chasing Unicorns

•  Bonin Bough - Chief Media and eCommerce Officer, Mondelez

•  Penry Price - VP Marketing Solutions, Linkedin


“Unicorns don’t do well in team effort. Never play leapfrog with a unicorn.”

Chasing Unicorns




“An unicorn is a data-empathetic, technology-empathetic creative.”

Chasing Unicorns




“Your business can’t scale if you rely on unicorns.”

Chasing Unicorns




“Closed boardrooms don’t work for millenials.”

It’s All About Sound •  Ryan Seacrest, American Radio Personality, Television Host, and Producer

•  Bob Pittman, Chairman and Chief Executive Officer, iHeartMedia, Inc.

•  Moderator: Andrew Robertson, President and Chief Executive Officer, BBDO Worldwide


“Nobody’s looking to Apple for discovering music. They turn to FM radio.”





“Data allow us to move past ratings to ROI.”





“Apple gave a brief to iHeartMedia Radio with no lines, no talking points.”





“Most people are consuming TV by sound.”





“iHeartMedia is the only company that loves traffic jams.”

Next Steps in Native Content •  Robert Kyncl, Vice President and Global Head of Business, Google/YouTube

•  Shane Smith, Chief Executive Officer and Chief Creative Officer, VICE

•  Moderator: Daryl Simm, Chairman and Chief Executive Officer, Omnicom Media Group, Worldwide


“All print companies should do what VICE did, i.e. expand globally through video.”





“Nobody is really platform agnostic.”





“YouTube creators tell the YouTube story better than YouTube does.”





“About native: if you make the content and you make the halo of media around that, it

makes sense.”





“Nobody wants to do content with a company named VICE.”





“Some kids are going to come in ten years and make VICE irrelevant. We need to put the interns in charge every few years. Just

have to convince the shareholders.”





“Companies born in the Internet are used to change. They are always been at one click

away from competition.”

People, Places, and Pictures: Real Life in Real Time •  Eric Hadley - Head of Parner Marketing, Pinterest

•  Brian Sugar - Founder & CEO, PopSugar


“Pinterest is moving into the “do”.”




“Pinterest is not a social network. It connects to people’s interest and getting

them to do stuff.”




“Pinterest is being used as focus groups.”




“Technology allowed PopSugar to replace the morning editors meetings.”

•  Sean McCaffrey - SVP National Client Strategy and Partnerships, Clear Channel Outdoor

•  Corey Ferengul - CEO, Undertone •  Justin Fuisz - Co-Founder & CEO, Fuisz Media •  Calvin Lui - President & Chief Strategy Officer, Unified


“Apple won its first Grand Prix in 10 years without even showing its products.”

People, Places, and Pictures: Real Life in Real Time

•  Melissa Goidel - CRO, Refinery 29 •  Paul Alfieiri - SVP, Marketing, TURN •  Becky Brown - VP Global Marketing & Director, Digital

Marketing, Intel


“Intel wants to learn again. The company has writers and creatives.”

People, Places, and Pictures: Real Life in Real Time

Power of Social Amplification •  Zach James, Co-Chief Executive Officer and Co-

Founder, ZEFR •  Shonduras, Snapchat Influencer •  Moderator: Bianna Golodryga, Anchor, ABC News


“Snapchat is very personal. It’s the new text messaging. Followers are like friends.”




“On Snapchat, it is easy to lose people’s attention: unconsciously lift your finger and

the video is gone.”




“Snapchat has hidden features to keep parents out of it.”




“You must start on Snapchat and ask fans to hashtag on Twitter and Instagram.”




“Snapchat has far more legs than Vine.”




“On Snapchat, it is hard to add a follower. No link, no button. You need to type in the

name. The link is stronger.”




“It’s not the number of fans. It’s the engagement.”




“We don’t put a link on Snapchat. We have to create a story around that.”




“The influencer has to come to the brand too. The brand gives, the influencers gives.”

The New A-List •  Maverick Carter, CEO and Co-Founder - LRMR

Management •  Ricardo Dias - Global VP Consumer Connections,

Anheuser-Busch InBev


“Star power drives more engagement in China than in the USA.”





“Authenticity is more important today (like the example of Lebron and Beats

headsets).”





“We rely less on celebrity, more on influencers.”





“If I lose everything, I still break even.”

The New A-List

•  Liz Dolan - CMO, Fox International Channels •  Reza Izad - CEO, Collective Digital Studio


“As a content producer, we have to talk to the brand, the creative agency, the media

agency and the PR agency.”

Collaboration in the Pursuit of Magic

•  Diane Jackson, EVP/Director Integrated Production, DDB Chicago


“Collaboration is becoming more of the norm in the pursuit of creating content.”




“Partnerships are different than collaboration. Partnerships can be passive,

you can have silent partners.”




“Collaboration is working towards a common goal.”




“Nowadays, large teams of people claim ownership of creative ideas (not just

copywriters and art directors).”




“For the last World Cup, DDB came up with the creative idea and worked with 11

companies to make it.”




“We shot a commercial on an iPhone. It costed $7 million USD and took 6 months.”

60+ Inspirational Quotes From Cannes Lions 2015

Business

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