6 Tips to Improve Patient Education Materials

Understand your target audience

TIP 1.

Brochures with photographs of elderly people will not be well received by young patients.

TIP 2. Simplify the

languageThe American Medical Association (AMA) recommends that patient education materials not exceed a sixth-grade (11-year-old) reading level.

A great example…

TIP 2.

Lying in bed

It is best if you lie on your back. Your bed needs to be the right height and you need a firm mattress.

Rest phase

Resting in a supine position is recommended. Adequate bed height and mattress firmness are imperative.

Consider the communication channel

TIP 3.

Elderly people might be less likely to use the internet. So choose a medium with your audience in mind.

TIP 4. Gather feedback

from your target audienceIn the end, who better to assess whether the material is understandable than the patients themselves?

TIP 5. Don’t overwhelm

with too much informationNo patient is going to read a 102-page brochure. Prioritisecontent and leave out unnecessary information.

TIP 6. Don’t be

condescendingPatients might not know everything, but that doesn’t mean they’re stupid. If the audience feels respected, messages are more likely to be remembered.

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