6 tips for better conversions
-
Upload
will-hanke -
Category
Marketing
-
view
218 -
download
1
description
Transcript of 6 tips for better conversions
![Page 1: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/1.jpg)
6 TIPS FOR 6 TIPS FOR BETTER BETTER CONVERSIONSCONVERSIONS
Will Hanke
WhereIsMyBusiness.com
![Page 2: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/2.jpg)
WhereIsMyBusiness.com
Conversion:The manifestation of an otherwise anonymous user into something that allows you to further connect with them through your various marketing methods.
![Page 3: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/3.jpg)
WhereIsMyBusiness.com
Conversion Rate:The proportion of visitors to your website that provide you a way to connect with them.
100 visitors3 ‘connections’3% conversion rate
![Page 4: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/4.jpg)
WhereIsMyBusiness.com
![Page 5: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/5.jpg)
WhereIsMyBusiness.com
![Page 6: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/6.jpg)
WhereIsMyBusiness.com
![Page 7: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/7.jpg)
WhereIsMyBusiness.com
Define Your Site Conversion(s)Define Your Site Conversion(s)
![Page 8: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/8.jpg)
WhereIsMyBusiness.com
Give Your Conversions a ValueGive Your Conversions a Value
![Page 9: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/9.jpg)
WhereIsMyBusiness.com
Two Questions You Need to AnswerTwo Questions You Need to Answer
1. What is your customer acquisition cost?
2. What is the lifetime customer value?
![Page 10: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/10.jpg)
WhereIsMyBusiness.com
Define Goals in AnalyticsDefine Goals in Analytics
![Page 11: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/11.jpg)
WhereIsMyBusiness.com
Define Goals in AnalyticsDefine Goals in Analytics
![Page 12: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/12.jpg)
WhereIsMyBusiness.com
![Page 13: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/13.jpg)
WhereIsMyBusiness.com
![Page 14: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/14.jpg)
WhereIsMyBusiness.com
Tip 1: Ask for the ConversionTip 1: Ask for the Conversion
![Page 15: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/15.jpg)
WhereIsMyBusiness.com
Tip 1: Ask for the ConversionTip 1: Ask for the Conversion
![Page 16: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/16.jpg)
WhereIsMyBusiness.com
CTA: Use ‘Pushy’ Action WordsCTA: Use ‘Pushy’ Action Words
• Click Here Now• Buy Today• Start Your Trial• Join Now• Immediate Download• I Urge You To…
![Page 17: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/17.jpg)
WhereIsMyBusiness.com
CTA: Help Visitors See the PathCTA: Help Visitors See the Path
![Page 18: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/18.jpg)
WhereIsMyBusiness.com
CTA: Help Visitors See the PathCTA: Help Visitors See the Path
![Page 19: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/19.jpg)
WhereIsMyBusiness.com
CTA: Help Visitors See the PathCTA: Help Visitors See the Path
![Page 20: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/20.jpg)
WhereIsMyBusiness.com
Tip 2: Build TrustTip 2: Build Trust
![Page 21: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/21.jpg)
WhereIsMyBusiness.com
Trust IndicatorsTrust Indicators
![Page 22: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/22.jpg)
WhereIsMyBusiness.com
Integrate Frequently Asked QuestionsIntegrate Frequently Asked Questions
![Page 23: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/23.jpg)
WhereIsMyBusiness.com
Integrate Integrate ShouldShould Ask Questions Ask Questions
![Page 24: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/24.jpg)
WhereIsMyBusiness.com
Remove Promo Code BoxRemove Promo Code Box
![Page 25: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/25.jpg)
WhereIsMyBusiness.com
Tip 3: Nurture Your LeadsTip 3: Nurture Your Leads
![Page 26: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/26.jpg)
WhereIsMyBusiness.com
Keep a Followup ScheduleKeep a Followup Schedule
![Page 27: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/27.jpg)
WhereIsMyBusiness.com
Offer Hidden Specials & ContentOffer Hidden Specials & Content
![Page 28: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/28.jpg)
WhereIsMyBusiness.com
Tip 4: Explain the Benefits/Tip 4: Explain the Benefits/WIIFMWIIFM
![Page 29: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/29.jpg)
WhereIsMyBusiness.com
Tip 4: Explain the BenefitsTip 4: Explain the Benefits
![Page 30: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/30.jpg)
WhereIsMyBusiness.com
Tip 4: Explain the BenefitsTip 4: Explain the Benefits
• No online booking fees• Online booking guarantee• 100% secure order process• Easy to use booking system• 24/7 Customer support and live chat
193% Increase in Online Bookings193% Increase in Online Bookings
![Page 31: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/31.jpg)
WhereIsMyBusiness.com
Tip 5: Give Several Payment OptionsTip 5: Give Several Payment Options
![Page 32: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/32.jpg)
WhereIsMyBusiness.com
Tip 5: Give Several Payment OptionsTip 5: Give Several Payment Options
![Page 33: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/33.jpg)
WhereIsMyBusiness.com
Tip 6: Speed Up Your WebsiteTip 6: Speed Up Your Website
![Page 34: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/34.jpg)
WhereIsMyBusiness.com
Tip 6: Speed Up Your WebsiteTip 6: Speed Up Your Website
![Page 35: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/35.jpg)
WhereIsMyBusiness.com
Tip 6: Speed Up Your WebsiteTip 6: Speed Up Your Website
![Page 36: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/36.jpg)
WhereIsMyBusiness.com
RecapRecap
• Define Your Goals• Ask for the Conversion• Nurture Your Leads• Build up Trust• Explain the Benefits• Give Several Payment Options• Speed Up Your Website
![Page 37: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/37.jpg)
WhereIsMyBusiness.com
Define Your Site Conversion(s)Define Your Site Conversion(s)
![Page 38: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/38.jpg)
WhereIsMyBusiness.com
Questions?Questions?
![Page 39: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/39.jpg)
WhereIsMyBusiness.com
Bonus Tip: Google CSEBonus Tip: Google CSE
![Page 40: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/40.jpg)
WhereIsMyBusiness.com
![Page 41: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/41.jpg)
WhereIsMyBusiness.com
Google CSE PricingGoogle CSE Pricing
![Page 42: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/42.jpg)
WhereIsMyBusiness.com
Content Marketing WorkshopContent Marketing Workshop
• What makes content 'good'? What are some examples of good content?
• How to fully optimize a post prior to publishing
• How to get the most traction from a post • How to find topics for future posts • Where to promote your new content • How to get free content that builds your
website authority
![Page 43: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/43.jpg)
WhereIsMyBusiness.com
Content Marketing WorkshopContent Marketing Workshop
• When: Wednesday, Dec 4
• Time: 8:00-11:00 AM
• Where: Here
• Cost: $97
• Register: Meetup.com/WhereIsMyBusiness
![Page 44: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/44.jpg)
WhereIsMyBusiness.com
Next Meetup: Jan 23Next Meetup: Jan 23
“What Did I Miss?”
2013 SEO Year in Review
Register Tonight and Its FREERegister Tonight and Its FREE
![Page 45: 6 tips for better conversions](https://reader035.fdocuments.in/reader035/viewer/2022081602/555a05e6d8b42ad00a8b529b/html5/thumbnails/45.jpg)
WhereIsMyBusiness.com
Thank You!Thank You!
WhereIsMyBusiness.com
314-496-8665
@WhereIsMyBiz