6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014
-
Upload
alexandria-griffin -
Category
Marketing
-
view
334 -
download
1
description
Transcript of 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014
![Page 1: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/1.jpg)
6 TIPS AND TRICKS ON MARKETING
Want to talk delight? http://bit.ly/1CWNNNa
Practical Takeaways from Hubspot’s INBOUND 2014 Conference
![Page 2: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/2.jpg)
TIP 1: BE INSANE
![Page 3: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/3.jpg)
Do crazy things.
![Page 4: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/4.jpg)
“It’s hard to get something across, unless you do something bold.”
Brooke Hammerling Founder, Brew Media Relations @brooke
![Page 5: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/5.jpg)
IMPACT removed their blog sidebar.
![Page 6: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/6.jpg)
IMPACT removed their blog sidebar. And increased conversion rates.
![Page 7: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/7.jpg)
IMPACT removed their blog sidebar. And increased conversion rates. 74%
Idea from IMPACT: http://bit.ly/1vNWrNQ
![Page 8: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/8.jpg)
TIP 2: BE HUMAN
![Page 9: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/9.jpg)
Content should add value AND entertain.
![Page 10: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/10.jpg)
“Don’t just create marketing campaigns. Build tribes. Inspire movements.”
Ekaterina Walter @ekaterina
![Page 11: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/11.jpg)
A boring brand like H&R Block is better at engaging their customers than you, because they are using humor and being human.
Idea from Visual Storytelling: http://amzn.to/1ylANzQ
![Page 12: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/12.jpg)
TIP 3: BE PROACTIVE
![Page 13: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/13.jpg)
Re-engage cold leads.
![Page 14: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/14.jpg)
“Instead of selling, you educate and inform.”
David Meerman Scott @dmscott
![Page 15: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/15.jpg)
Set a workflow to change lead status if no activity in 60 days.
![Page 16: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/16.jpg)
Set a workflow to change lead status if no activity in 60 days.
Change tactics here, and send a simple email to these leads.
![Page 17: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/17.jpg)
Set a workflow to change lead status if no activity in 60 days.
Change your tactics, and send a simple email to these leads.
Idea from Predictable Revenue: http://amzn.to/ZNWX1M
Hey there [NAME], [Compliment about the business]. By chance do you know who is the right person to talk to regarding [COMPANY NAME’S] [YOUR UNIQUE PROBLEM SOLVER]. Best, [SALES DUDE]
![Page 18: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/18.jpg)
TIP 4: BE FOCUSED
![Page 19: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/19.jpg)
Don’t spray and pray during promotion.
![Page 20: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/20.jpg)
“When you look at successful attempts at transformation you will see an
act of reframing the problem that makes the revolution
possible.”
Malcolm Gladwell @gladwell
![Page 21: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/21.jpg)
Enhanced Facebook audience retargeting.
![Page 22: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/22.jpg)
Enhanced Facebook audience retargeting. Set retargeting campaigns for hard to convert
visitors who have seen a certain page.
![Page 23: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/23.jpg)
Enhanced Facebook audience retargeting. Set retargeting campaigns for hard to convert
visitors who have seen a certain page. 96% of people who visit a website, leave without
completing the actions marketers want them to make.
Idea from Larry Kim: http://slidesha.re/1tgcSS8
![Page 24: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/24.jpg)
Set a workflow to change lead status if no activity in 60 days.
Change your tactics, and send a simple email to these leads.
Just need an excel file of email addresses, of all those that have reached a decision
stage offer, but have not converted.
Audiences in your Facebook Ads Manager: Create Audience and Custom Audience. Click on Data File Custom Audience and follow
the instructions for the setup.
![Page 25: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/25.jpg)
Can also use Twitter targeting to hit influencers that you want to write about your content.
Idea from Kieran Flanagan: http://slidesha.re/10ovrc6
![Page 26: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/26.jpg)
Can also use Twitter targeting to hit influencers that you want to write about your content.
Find your niche topical experts to target.
![Page 27: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/27.jpg)
TIP 5: BE NATURAL
![Page 28: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/28.jpg)
Let’s make it easier to do stuff.
![Page 29: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/29.jpg)
“Our goal isn’t to shove content into Inboxes, it’s providing something
worth reading.”
Anum Hussain @anum
![Page 30: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/30.jpg)
We all want more blog subscribers.
![Page 31: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/31.jpg)
We all want more blog subscribers. Let’s double your list.
![Page 32: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/32.jpg)
Create a subscription checkbox on every form. Set it to be checked on default.
See: http://bit.ly/1zkPtnc
![Page 33: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/33.jpg)
![Page 34: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/34.jpg)
Set a workflow to change lead status if no activity in 60 days.
Change your tactics, and send a simple email to these leads.
People are only going to uncheck if they REALLY don’t want your messages.
It’s naturally easier to leave checked if they
feel good about your brand’s content.
![Page 35: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/35.jpg)
TIP 6: BE DELIGHTFUL
![Page 36: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/36.jpg)
Delighting customers allows you to truly be human.
![Page 37: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/37.jpg)
“Customer Delight is about knowing the impact you have on customers.”
Loree McDonald @loreemcdonald
![Page 38: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/38.jpg)
Report on customer happiness to ensure delight.
![Page 39: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/39.jpg)
Report on customer happiness to ensure delight. Set systems in place in order to capture it.
![Page 40: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/40.jpg)
Set a workflow to change lead status if no activity in 60 days.
Change your tactics, and send a simple email to these leads.
See: http://bit.ly/1zkPtnc
Send out a short, simple survey, to understand how your customers
feel right now.
![Page 41: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/41.jpg)
Just asking for feedback can increase your customer engagement.
See info on that here: http://bit.ly/10oL1ED
![Page 42: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/42.jpg)
Check out Simple Bank’s survey invite. They live up to their name.
![Page 43: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/43.jpg)
![Page 44: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/44.jpg)
Create follow-up actions based off of the survey.
See follow up suggestions here: http://bit.ly/1CXjaY0
![Page 45: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/45.jpg)
How delighted would you be, if a brand reached out to you to solve your problem proactively?
![Page 46: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/46.jpg)
IN CONCLUSION
![Page 47: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/47.jpg)
Be insane.
![Page 48: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/48.jpg)
Be human.
![Page 49: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/49.jpg)
Be proactive.
![Page 50: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/50.jpg)
Be focused.
![Page 51: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/51.jpg)
Be natural.
![Page 52: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/52.jpg)
Most importantly, be delightful.
![Page 53: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/53.jpg)
THANK YOU
![Page 54: 6 Tips and Tricks on Marketing: Practical Takeaways from INBOUND 2014](https://reader033.fdocuments.in/reader033/viewer/2022061204/547eb07bb479597f508b4bb6/html5/thumbnails/54.jpg)
HOW TO REACH ME
Xand Griffin @xandgriffin [email protected] www.peoplemetrics.com
Want to talk delight?
http://bit.ly/1CWNNNa