6 threats lurking email marketing
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Transcript of 6 threats lurking email marketing
6 Threats Lurking Email Marketing
INTRO:
Despitetheriseofmobileandtheoversizedemphasisonsocialmarketing,emailhasremainedanincrediblyusefulandeffectivemarketingtool,oftendeliveringmuchbetterROI(ReturnOnInvestment)thanothertypesofmedia.
1. PURCHASING OF EMAIL LIST
- Technically illegal, but many good ESPs prohibit sending emails to
purchased lists.
2. Is your data worth?
- Build your list in right way to see higher open rates, high CTR & low spam reporting.
- Validate your contacts after minimum 12 months of subscription.
3. Abolish Red Flag Words
- There are many spam filters today which detect spammy
words and release your emails in junk folder.
4. Gmail Filtering
- The introduction of Gmail Filtering sorted in many primary
inbox, social and promotion sections.
5. Unsubscription Rate
- Segment your audience and send email by targeting
customers to avoid unsubscription.
6. Emergence of Chat
- With evolution in technology, young generation prefer
chatting over lethargic and time-consuming emails.
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