6 Things to Get Resumes Noticed
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Transcript of 6 Things to Get Resumes Noticed
The 6 Best ThingsYour Client Can Do
To Get Their Resume
Noticed by Employers
Maureen Nelson, M.A.Certified Professional Resume WriterGlobal Career Development Facilitator
Maureen Nelson, M.A.Certified Professional Resume WriterGlobal Career Development Facilitator
Maureen Nelson, M.A.Maureen Nelson, M.A. 10 years writing resumes
Contract writer for resume service
Published in The Complete Idiot’s Guideto the Perfect Resume by Susan Ireland
Certified ProfessionalResume Writer
10 years writing resumes
Contract writer for resume service
Published in The Complete Idiot’s Guideto the Perfect Resume by Susan Ireland
Certified ProfessionalResume Writer
CONTENTCONTENT
Which is more important?Which is more important?
DESIGNDESIGNSummarySummary
QualificationsQualifications
ExperienceExperience
EducationEducation
AwardsAwards
EndorsementsEndorsements
NoteworthyNoteworthy
ExpertiseExpertise
AccomplishmentsAccomplishments
AchievementsAchievements
Professional membershipsProfessional memberships
LEARNING OBJECTIVES
At the end of this session, you will know…LEARNING OBJECTIVES
At the end of this session, you will know…
Why objectives work against your client(and what to use instead)
When to create a new resumeand when to just “tweak” it
How to serve up informationthe way employers like it
Why good design matters
How to make a resumemore believable
How to make a resume stickin a recruiter’s mind
Why objectives work against your client(and what to use instead)
When to create a new resumeand when to just “tweak” it
How to serve up informationthe way employers like it
Why good design matters
How to make a resumemore believable
How to make a resume stickin a recruiter’s mind
MAKE IT SELLMAKE IT SELL
Objective vs. profile paragraphObjective vs. profile paragraph
Objective: To obtain a positionwhere I can utilize my education,and skills to advance my career.
Objective: Seeking challengingwork whereby I could perform andaccomplish to the best of my abilityand where I can enhance myknowledge.
Objective: To secure a positionwith a well established organiza-tion with a stable environment thatwill lead to a lasting relationship inthe field of finance.
Objective: To obtain a positionwhere I can utilize my education,and skills to advance my career.
Objective: Seeking challengingwork whereby I could perform andaccomplish to the best of my abilityand where I can enhance myknowledge.
Objective: To secure a positionwith a well established organiza-tion with a stable environment thatwill lead to a lasting relationship inthe field of finance.
TRAINING LEAD/COORDINATOR
Dynamic training and develop-ment professional with 10 years’experience in the financialindustry: designed curriculum,delivered presentations andfacilitated e-learning sessions.Led training for customer ser-vice, sales, collections and fraudprevention. Recognized as Trainerof the Month at Fortune 500company. Consistently receiveexcellent evaluations. Quicklymaster new subject matter.
TRAINING LEAD/COORDINATOR
Dynamic training and develop-ment professional with 10 years’experience in the financialindustry: designed curriculum,delivered presentations andfacilitated e-learning sessions.Led training for customer ser-vice, sales, collections and fraudprevention. Recognized as Trainerof the Month at Fortune 500company. Consistently receiveexcellent evaluations. Quicklymaster new subject matter.
Funct ions
SME
Exp .
Awards
Title of paragraph matches job title
What about a Summary of Qualifications? What about a bulleted list?
An objective sounds like this:“Gimme, gimme, gimme”
An objective sounds like this:“Gimme, gimme, gimme”
A profile paragraph sounds like this:“Here’s what I can do for you
[and your business].”
A profile paragraph sounds like this:“Here’s what I can do for you
[and your business].”
MAKE IT RELEVANTMAKE IT RELEVANT
Employer’sRequirements Job Seeker’s
Qualifications
Every resume/applicationmust be targeted to the jobEvery resume/application
must be targeted to the job Eliminate irrelevant details Transferable situations,
environments, projects Profile title = job Ask yourself: What
is the employerreally looking for?
Eliminate irrelevant details Transferable situations,
environments, projects Profile title = job Ask yourself: What
is the employerreally looking for?
Able to capably manage office and performroutine support tasks: Manage calendars,set up meetings and plan events, composecorrespondence, manage databases, processexpense reports. Experience answeringmulti-line phones in fast-paced office.
Proven sales and account managementskills, including cold-calling and follow-up tobuild long-term connections with clients.Proficient in database and Internet searches.Extensive experience interviewingindividuals over phone and in person.
Able to capably manage office and performroutine support tasks: Manage calendars,set up meetings and plan events, composecorrespondence, manage databases, processexpense reports. Experience answeringmulti-line phones in fast-paced office.
Proven sales and account managementskills, including cold-calling and follow-up tobuild long-term connections with clients.Proficient in database and Internet searches.Extensive experience interviewingindividuals over phone and in person.
Five years developing interactive websites.Background in information technology,financial services and education. Solid workingknowledge of web tools, applications, trendsand techniques: page authoring,scripting/programming, user interfacedesign, accessibility, informationarchitecture, ecommerce, site promotion,security, firewalls, databases, extranets.
[follow with 3-column list of tech skills]
Five years developing interactive websites.Background in information technology,financial services and education. Solid workingknowledge of web tools, applications, trendsand techniques: page authoring,scripting/programming, user interfacedesign, accessibility, informationarchitecture, ecommerce, site promotion,security, firewalls, databases, extranets.
[follow with 3-column list of tech skills]
What picture are your words painting for them?What picture are your words painting for them?
Ready
Selective
Tamestechnicalproblems
MAKE IT ORGANIZEDMAKE IT ORGANIZED
Use tables or columns to organize informationUse tables or columns to organize information
Tables orcolumns…Tables orcolumns…
NETWORKING RESUMENETWORKING RESUME
3-column bulleted listcaptures many areas of expertise
in a short amount of space
3-column bulleted listcaptures many areas of expertise
in a short amount of space
MAKE IT VISUALLY APPEALINGMAKE IT VISUALLY APPEALING
Eliminate Short PagesEliminate Short Pages
Margins = about .7"
E X P E R I E N C EE X P E R I E N C E
EXPERIENCE EXPERIENCE
EXPERIENCEEXPERIENCE
EXPERIENCEEXPERIENCE
Format > Borders and shadingFormat > Borders and shading
FractionalFractionallinespaceslinespaces
MAKE IT BELIEVABLEMAKE IT BELIEVABLE
Eliminate Trite Phrasesby Liz Ryan
Eliminate Trite Phrasesby Liz Ryan
Team player Results-oriented professional Cross-functional teams Excellent communication skills Strong work ethic Met or exceeded expectations Proven track record of success Works well with all levels of staff Bottom-line orientation
Team player Results-oriented professional Cross-functional teams Excellent communication skills Strong work ethic Met or exceeded expectations Proven track record of success Works well with all levels of staff Bottom-line orientation
Another reason toask for a letter ofrecommendation
Send out an emailrequestingfeedback
Gather them onLinked In!
Another reason toask for a letter ofrecommendation
Send out an emailrequestingfeedback
Gather them onLinked In!
“Stan’s ability to quicklypick up the right tone foreach article has been areal asset. His pieces arealways well-researched,well-written and interestingto read.”
Naomi SwiftManaging Editor
Diablo Magazine
Add Quotes from Bosses,Customers, ColleaguesAdd Quotes from Bosses,Customers, Colleagues
Quotes
ADD A PROJECT PAGEADD A PROJECT PAGE
PROJECT #1: Real-time Key Operation Indicators (KOI)
GOAL Provide mgt with field-accessible, real-time report on event activities
CHALLENGES Data sources scattered thru 6 different websites requiring individual access No “auto-refresh” option from standard reporting system
ACTIONS Interviewed key users to get business requirements and desired features Wrote technical requirements to create custom report providing snapshots Guided Perl programmer to webcrawl reports and save out as text files Wrote Excel macro to read text files, generate web page and FTP to server Scheduled process to refresh web page every 15 minutes
RESULT Single web page consisting of 18 different event activities, updated in15-minute intervals, simple enough to be displayed on mobile phones. Allowedreal-time progress monitoring of inquiries, registrations, donations and more.
PROJECT #1: Real-time Key Operation Indicators (KOI)
GOAL Provide mgt with field-accessible, real-time report on event activities
CHALLENGES Data sources scattered thru 6 different websites requiring individual access No “auto-refresh” option from standard reporting system
ACTIONS Interviewed key users to get business requirements and desired features Wrote technical requirements to create custom report providing snapshots Guided Perl programmer to webcrawl reports and save out as text files Wrote Excel macro to read text files, generate web page and FTP to server Scheduled process to refresh web page every 15 minutes
RESULT Single web page consisting of 18 different event activities, updated in15-minute intervals, simple enough to be displayed on mobile phones. Allowedreal-time progress monitoring of inquiries, registrations, donations and more.
MAKE IT MEMORABLEMAKE IT MEMORABLE
AVOID TIMES. INSTEAD, TRY:AVOID TIMES. INSTEAD, TRY:Garamond | Georgia | PalatinoTahoma | Helvetica | Verdana COLORCOLOR
Insert > Text box, Insert > Text box, Format > Text boxFormat > Text box
Add Graphic/Change Text DirectionAdd Graphic/Change Text Direction
More at Google Images and http://office.microsoft.com/clipart
MAKE IT MEMORABLE!MAKE IT MEMORABLE!
Biologist
Herpetologist
Animal Control Officer
Veterinary Assistant
Wildlife Museum Docent
What is the implicationfor you and your clients?What is the implication
for you and your clients?
Know how to use MS Word!Know how to use MS Word!
– Adult education – Books– Online classes – Public libraries– Free online tutorials – Technology centers – Community colleges – Community based orgs
Buy resume templates online Get inspiration from books by
the pros
Buy resume templates online Get inspiration from books by
the pros
Help clients pull away from the pack…Help clients pull away from the pack…
Unique skills & experience Unique personal qualities Volunteer work Recognition/awards Professional development Publications/presentations Other “Noteworthies” Quotes (3rd-party endorsements)
Unique skills & experience Unique personal qualities Volunteer work Recognition/awards Professional development Publications/presentations Other “Noteworthies” Quotes (3rd-party endorsements)
Find what distinguishes themFind what distinguishes them
Strategies for Different Kindsof Job Seekers
Strategies for Different Kindsof Job Seekers
Entry-LevelEntry-Level
Challenge: Make the most of very little
Strategy: Include school projects, school
leadership, volunteer work, personalcharacteristics, classes taken, quotes
Add a graphic
Use interesting layout, use plenty ofwhite space
Challenge: Make the most of very little
Strategy: Include school projects, school
leadership, volunteer work, personalcharacteristics, classes taken, quotes
Add a graphic
Use interesting layout, use plenty ofwhite space
ENTER
Mid-Level
Career ChangersMid-Level
Career Changers
Challenge: Show how previous experience is relevant
Strategy: Write strong profile paragraph recasting
candidate in new role; volunteer in field
Rewrite job duties to focus on transferrableskills and parallel environments
If retrained, list classes; quotes/instructors
List professional associations andconferences in new field
Challenge: Show how previous experience is relevant
Strategy: Write strong profile paragraph recasting
candidate in new role; volunteer in field
Rewrite job duties to focus on transferrableskills and parallel environments
If retrained, list classes; quotes/instructors
List professional associations andconferences in new field
Return-to-WorkReturn-to-Work Challenge:
Convince employer they can“hit the ground running”
Strategy: Show how they stayed current in their
career (took classes, joined professionalassociations, did consulting projects orrelevant consulting/volunteer work)
Add favorite quote from current, popularbook in field; quote from working colleague
Maybe: In resume, explain gap briefly (travel,illness, school, caretaking, etc.)
Challenge: Convince employer they can
“hit the ground running”
Strategy: Show how they stayed current in their
career (took classes, joined professionalassociations, did consulting projects orrelevant consulting/volunteer work)
Add favorite quote from current, popularbook in field; quote from working colleague
Maybe: In resume, explain gap briefly (travel,illness, school, caretaking, etc.)
Older Jobseekers / ExecutivesOlder Jobseekers / Executives Challenge:
Convince employer you arenot too old/out of touch
Strategy: List Skype, Twitter, Linked In info
Know current trends in field (classestaken, articles written, presentations)
List mentoring activities
Quantify achievements to convey value
Include a “project page”
Challenge: Convince employer you are
not too old/out of touch
Strategy: List Skype, Twitter, Linked In info
Know current trends in field (classestaken, articles written, presentations)
List mentoring activities
Quantify achievements to convey value
Include a “project page”
Formerly IncarceratedFormerly Incarcerated
Challenge: Show evidence of rehab
Strategy: Include classes taken, certificates or
degrees earned, volunteer work,personal characteristics, jobs while inprison; add a graphic
Quotes: program personnel/judge/P.O.
Use interesting layout, use plenty ofwhite space
Challenge: Show evidence of rehab
Strategy: Include classes taken, certificates or
degrees earned, volunteer work,personal characteristics, jobs while inprison; add a graphic
Quotes: program personnel/judge/P.O.
Use interesting layout, use plenty ofwhite space
She has been speaking and writingon career and management for 12 years. Beforebecoming a career counselor, she spent 20 years inpublishing and graphic arts. Maureen’s resume is published in the fifth editionof The Complete Idiot’s Guide to the Perfect Resume.She holds an M.A. in Career Development from JFKU.
[email protected] or (925) 708-7476.Skype: maureenpnelson • Twitter: @maureencareerhttp://www.MaureenNelsonCareerCoach.com
She has been speaking and writingon career and management for 12 years. Beforebecoming a career counselor, she spent 20 years inpublishing and graphic arts. Maureen’s resume is published in the fifth editionof The Complete Idiot’s Guide to the Perfect Resume.She holds an M.A. in Career Development from JFKU.
[email protected] or (925) 708-7476.Skype: maureenpnelson • Twitter: @maureencareerhttp://www.MaureenNelsonCareerCoach.com
Maureen Nelson is Manager of AdultCareer Services at the Oakland PrivateIndustry Council (OPIC), a One StopCenter in EastBayWorks. Previously, sheworked at Goodwill of San Francisco.
Maureen Nelson is Manager of AdultCareer Services at the Oakland PrivateIndustry Council (OPIC), a One StopCenter in EastBayWorks. Previously, sheworked at Goodwill of San Francisco.