6- Supply Change Management
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Slide 6.1 David Chaffey, E-Business & E-Commerce Management, 5 th Edition, © Marketing Insights Limited 2012 Supply Chain Management
Transcript of 6- Supply Change Management
Slide 6.1
David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Supply Chain Management
Slide 6.2
David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Management Issues
• Which technologies should we deploy for supply chain management and how should they be prioritized?
• Which elements of the supply chain should be managed within and beyond the organization and how can technology be used to facilitate this?
• What are the practical issues with online supply chain management?
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.1 (a) Benefits of supply chain managementNote: Respondents could select all benefits that applySource: PMP (2008)
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.1 (b) Realization of benefitsNote: Respondents could select all benefits that applySource: PMP (2008)
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.2 Members of the supply chain: (a) simplified view, (b) including intermediaries
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
SCM – Some Definitions
• Supply chain management (SCM) The coordination of all supply activities of an organization from its suppliers and partners to its customers.
• Upstream supply chain Transactions between an organization and its suppliers and intermediaries, equivalent to buy-side e-commerce.
• Downstream supply chain Transactions between an organization and its customers and intermediaries, equivalent to sell-side e-commerce.
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Table 6.2 Objectives and strategies for effective consumer response (ECR)
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.3 Inter-organizational process flow for introduction of a new productSource: Excerpted from Toward the interorganisational product information supply chain – Evidence from the retail and consumer goods industry by C. Legner and J. Schemm © 2008.Used with permission from Association for Information Systems, Atlanta, GA, 404-713-7444, www.aisnet.org. All rights reserved
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.4 BlueScope Steel Connect transactional siteSource: www.bluescopesteelconnect.com
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.5 A typical supply chain for a B2B company
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.6 Elemica trading platformSource: www.elemica.com
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.7 Push and pull approaches to supply chain management
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.7 Push and pull approaches to supply chain management (Continued)
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.8 (a) Traditional value chain model
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.10 The characteristics of vertical integration, vertical disintegration and virtual integration
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.11 E2openSource: www.e2open.com
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.12 Popularity of different e-business applications in Europe according to company sizeSource: European Commission (2008)
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.13 A typical IS infrastructure for supply chain management
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David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012
Figure 6.14 Alternative strategies for modification of the e-business supply chain
