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6 Social Media Analytics Questions Asked and Visually Answered
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Transcript of 6 Social Media Analytics Questions Asked and Visually Answered
6 Social Media Analytics QuestionsAsked and (Visually) Answered
Plus SlideShare Extra: A look at Raven Tools
Key Concerns : Time & Money
My goal in this presentation is to show the value of analytics, and address those concerns.
• Implementation time and expense.• Learning time and expense.• Concerns about usefulness
• Meaning they’ve implemented some type of analytics, but don’t know how to interpret reports, or select the reports that provide real insights.
See our full article here.
Analytics tools sometimes get a bad rep because it often takes skill to interpret reports and obtain actionable insights. Executives are sometimes hesitant to spend time or money on analytics because they don’t feel they have the expertise to get the value from them.
See our full article here.
Question 1: Why Do I Need Analytics?
They tell you• What you’re doing right• What you’re doing wrong• What’s working• And What’s not
See our full article here.
Question 1: Why Do I Need Analytics?
Google Analytics Audience Overview Report
Buffer Content Marketing Analysis
If you’re not measuring, you’re guessing!
Analytics show relationships between marketing activities,
and website traffic.
See our full article here.
Question 2: What are the Minimum Tools I Need?
Facebook Insights: Page Likes Twitter Analytics
Social Platform Analytics (Cost = Free)
Page promotion campaign
Track your posts, engagement and other activities per platform.
See our full article here.
See our full article here.
Question 2: What are the Minimum Tools I Need?
Google Analytics
Google Webmaster Tools
BING Webmaster Tools
Google Alerts
Cost for Each = Free
Google Analytics: Social > Network Referrals Report
To track web traffic and relate it to marketing activates.
Question 2: What are the Minimum Tools I Need?
Social Platform Analytics (Cost = Free)
Social Mention Search
Social Mention
To find mentions of your brand on the web and in social media so that you can see what people are saying, respond, or adjust your marketing strategy.
See our full article here.
Free Analytics Reports from Simply Measured
Simply Measured Free Analytics Reports
For fundamental analysis of social media accounts, and web presences that can provide valuable tips to help you optimize.
See our full article here.
Question 2: What are the Minimum Tools I Need?
Question 3: I’m/We’re a small team, how much time do I need to spend doing this?• Setup and learning how to use the tool:
• Expect 3-4 hours average per tool.
• Monitoring: • 30 minutes per day: Reviewing content,
email, and web analytics, as well as brand mentions.
• Plus an additional 1-2 hours each week to do more in-depth analysis
• Continuing education and research:• A few hours a month.
• SEO Optimization: • Once a month.
See our full article here.
Question 3: I’m/We’re a small team, how much time do I need to spend doing this?• CarverTC offers analytics
implementation and training• This includes:
• Report walk-throughs• Custom report creation• Notification configuration
• We also do full service monitoring• Daily, weekly, or monthly.
• See more at: • http://
www.carvertc.com/analytics.html
See our full article here.
Even though this takes time, it's time well spent. It’s important to configure tools correctly, so that you can get the most value out of them. If you do a good job at this stage, you will reduce the time you need to spend on daily, weekly, and monthly monitoring tasks, and get better insights.
See our full article here.
Question 4: Why Pay for Analytics ToolsMention: Brand Mention Monitoring and Analysis
Filterable Mention list
View mentions in the tool
Set sentiment, archive, favorite, etc.
Assign a task to team members or share
Time
Paid tools reduce the number of places you have to look for data, and make it easier to connect actions to results.
Visibility
Better Data
See our full article here.
Question 5: Is There One Tool that Does it All?No, but we have some starter combinations we can recommend:
Buffer Hootsuite Mention Google Analytics
For content publishing and content analytics.
For stream analysis, and select analytics reports.
For brand monitoring and response.
For website traffic and conversion analysis.
We use these tools at CarverTC
See our full article here.
Question 5: Is There One Tool that Does it All?Another starter combination we can recommend:
Sprout Social: Post Analytics Sprout Social: Facebook RPT Mention Google Analytics
For content publishing, stream analysis, content analytics, and reports.
For brand monitoring and response.
For website traffic and conversion analysis.
Consider this combination if you use teams for social customer service, and your primary platforms are Twitter and Facebook.
See our full article here.
Question 6: What do I get with More Expensive Tools?
• More connections / data sources:• Social networks, and other apps.
• Better data:• More data and stronger querying.
• Cleaner Data: • Better filters to find relevant data.
• Better data analysis features:• Altering, trend spotting, web
analytics integration, etc. • White labeling:
• The ability to add your own logo to reports.
Raven Tools
See our full article here.
SlideShare Extra: A Look at Raven Tools
Track Multiple CampaignsComprehensive
dashboard that tracks SEO, Web, Social, and
Email Metrics
Integration with Google Analytics
Tools to analyze and optimize SEO, Social Media, Content, and
PPC
See our full article here.
SlideShare Extra: A Look at Raven Tools
Use Raven’s dashboard to find items of
interest, and then get more information with
other Raven tools
Top social networks driving traffic to your site. This is a Google Analytics report displayed in Raven
Tools
See our full article here.
SlideShare Extra: A Look at Raven Tools
Raven also pulls in data from Facebook Insights. This makes it easier to
see and compare results of campaign activities.
See our full article here.
SlideShare Extra: A Look at Raven Tools
Raven puts Facebook data into reports to provide additional
information such as Page Like demographics.
Likes by gender.
Likes by country.
Likes by city.
See our full article here.
SlideShare Extra: A Look at Raven Tools
Raven breaks out the detail so that you can find
useful and actionable insights!
Content and website had better look good and work well
on mobile
Results of Facebook ad campaign
Results of Content Marketing
See our full article here.
has the Social Media Training Courses to Help!
See our service offerings:• See our BLOG for great articles and insights!
• See our CONSULTING page for help with community management, planning, and aspects of social media execution
• See our CONTENT page for Content Marketing plans and content development.
• See our ANALYTICS page for analytics integration, measurement and social media ROI
See all our training offerings on the CarverTC Training page.• Our 7, new half-day courses.
• Our week-long comprehensive course that will prepare participants for a certification test with our partner, the National Institute of Social Media.
Contact us today for a free consultation. Mention this SlideShare and get 15% off your first course!
Visit our website at http://carvertc.com Follow us for more insights: