Why Online Marketing Strategy Is Vital

We can say that a very few companies really create and

follow an online marketing strategy. Some common

reasons why usually include the following:

"We can't figure it out."

"We can't have time to create one."

"There's no need in it for our company."

"We sort of have one, but never used or followed it."

If you, or your manager, have any of these pretexts, then it

is certainly important to discuss how crucial it is already for

all of your marketing efforts.

7 Causes Why Your Business Needs a Strategy:

1. The absence of orientation will lead to time and money wasting.

2. The lack of knowledge on what you really have to aim at, will lead

to lose a plenty of opportunities.

3. Your current competitors who have already following their

strategies will get a piece of your market share.

4. You will not have any idea about your online audience, so that

you will not have a good plan how to attract them.

5. Your way of company management will not be clear enough to

work altogether and get perfect results.

6. Other daily routine will take your energy and time instead of

following your primary strategies and business schemes.

7. You won't figure out exactly what and when you have to optimize,

to produce best ROI.

#1 - What is The Story of Your Brand?

When we ask our clients about it, in

spite of its simplicity, usually it causes a

back question: "What do you mean?".

If you are not able to explain the roots of

your company and your way of forming

a brand, your online marketing efforts

would not work.

Our online audience needs to

understand why they should follow your

brand, or interact with it.

When you have a brand story it makes

your company and your brand more

human so that people can trust it.

#2 - Do You Know Your Customers?

This question is also vital and simple,

but according to our experience, not all

company owners are ready to answer it.

It's astonishing, because the lack of this

basic information is crucial.

Spending your budget for internet

presence and not setting your objectives

is a useless deal, that can even give the

negative effect to your business online.

#3 - What Are Your Most Essential KPI’s?

The most frequent question here is:

"I have no idea".

So, before talking about online

marketing strategy with a specialist, you

should determine your major KPIs (key

performance indicators), and then align

them with online marketing KPIs so that

we all have a set of numbers and other

metrics to pursue.

Defining suitable metrics and criteria

is not only a crucial element of your

online marketing strategy, but a

necessary part of your business and

your employees should understand well

and be aimed to gain the result.

#4 - What Does Your Content Strategy Include?

Content explains your business

objectives, guides your marketing

online, helps your customers to find

necessary information related to your

products and services, differentiates

your from your competitors and make

your website more attractive for your

audience.

A company without a proper planned

content strategy is like someone without

a voice, there's no attitude in it, it's not

alive.

If your internet audience can’t

understand you, surely no one will buy

from you.

#5 - How a Person Engages With Your Company?

To create an unique content for your enterprise website is the right action but that not enough, it has to be promoted by you and your targeted audience.

This is must be a core of your online marketing strategy, no matter if you present it for a market in Jordan, or worldwide.

While writing a content for your public online, you have to consider why and how someone would share it. In most of the cases, you will have to do more effort than just write a valuable content, and you will have a need to promote it yourself and also ask others to share it.

#6 - Who Can You Work With?

You may be talking to yourself now:

"All of this sounds perfect, but we

don’t have enough employees and

time to commit to it".

This usual reply comes from

frustration, and the lack of

understanding what has to be included

in a prosperous online marketing

strategy, or not knowing your resources

well enough.

Remember, don’t have to be Apple to

start a set of successful internet

marketing campaigns profitable for your

business.

Knowing Is a Half Battle

With all our experience in the internet marketing, we are sure

that these 6 questions can be a proper starting point in

creating a difference between random spending of money

without any marketing direction, or getting ROI from

marketing objectives you've defined and smart campaigns

you've planned.

Answering these questions might be tricky for many

companies, especially those ones that never had any online

marketing experience. However, sometimes your attempt of

trying to answer them can lead into something more

informative and deep than you have thought.

Katra Marketing is an internet-marketing agency, situated in Jordan, Amman. Our specialists are willing to help you: whether it's about your marketing strategy planning, fulfilling the existing plan with online marketing strategy, or being involved into the process of strategy implementation.

If you made your mind to be ahead of your competitors, and establish your own online marketing strategy, then reply the six questions written above and contact us to get something going.

Contact Katra Marketing

http://katramarketing.com00 962 7777 582 18 (Jordan)

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