Google Page 1: 6 ‘no cost’ Google Page 1: 6 ‘no cost’ tips that can help achieve tips that can help achieve

Page 1 rankingPage 1 ranking

By Bob Snowzell

E-bob internet marketingE-bob internet marketing

Owned & Managed 5 businessesOwned & Managed 5 businesses

• Engineering CompanyEngineering Company• Garden Buildings SupplierGarden Buildings Supplier• Oil Clean Up BusinessOil Clean Up Business• Property Rental & RefurbishmentProperty Rental & Refurbishment• Internet MarketingInternet Marketing

E-bob internet marketingE-bob internet marketing

• Increasing sales, & delivering more clients Increasing sales, & delivering more clients through the power of the internet, by:through the power of the internet, by:

• Search engine optimisationSearch engine optimisation

• Pay per Click marketingPay per Click marketing

• Email marketingEmail marketing

• Social media marketingSocial media marketing

• Video marketingVideo marketing

What do we know about What do we know about Google?Google?

QuizQuiz

How Many Searches Per How Many Searches Per Month?Month?

Used for product Used for product ResearchResearch

High Useage of Web pagesHigh Useage of Web pages

Google Search pageGoogle Search page

• Local Search – (balloons)Local Search – (balloons)

• Organic Search ( left hand side)Organic Search ( left hand side)

• Sponsored Ads( PPC ) search (at Sponsored Ads( PPC ) search (at top(sometimes) & right hand sidetop(sometimes) & right hand side

Google’s method of SearchGoogle’s method of Search

• Type in key word of phraseType in key word of phrase

Google delivers results( with ‘Most Relevant’ first)Google delivers results( with ‘Most Relevant’ first)

Not: most importantNot: most important Not : best company/productNot : best company/product

But: But: most relevantmost relevant

Googles MantraGoogles Mantra – – relevance-relevance-relevancerelevance-relevance-relevance

Determine best keyword Determine best keyword phrasesphrases

•Through researchThrough research•Google keyword toolGoogle keyword tool•Market samuraiMarket samurai•WordtrackerWordtracker

And other meansAnd other means

Choose your keywords Choose your keywords carefullycarefully

Important InformationImportant Information

• How many searches per monthHow many searches per month

• Variations on search term( singular/plural)Variations on search term( singular/plural)

• Competition for keyword/phrasesCompetition for keyword/phrases

Step 1 – Add main key words Step 1 – Add main key words to meta tagsto meta tags

Step 2 –Update Content Step 2 –Update Content RegularilyRegularily

• Add fresh content to your website at Add fresh content to your website at least monthlyleast monthly

• Have a blog on your website that is Have a blog on your website that is updated, preferably weeklyupdated, preferably weekly

Step 3 – Create a Google Step 3 – Create a Google Places PagePlaces Page

• Include full company informationInclude full company information

• Include keywords at beginning of Include keywords at beginning of descriptiondescription

• Upload 10 imagesUpload 10 images

• Upload at least one videoUpload at least one video

Step 4 – Join Local Step 4 – Join Local DirectoriesDirectories• Google checks to see what other ‘local Google checks to see what other ‘local

directories that your company is registered directories that your company is registered withwith

• www.qype.co.ukwww.qype.co.uk• www.yelp.comwww.yelp.com• www.freeindex.co.ukwww.freeindex.co.uk• www.brownbook.netwww.brownbook.net

• Other specific local directories relative your Other specific local directories relative your products/servicesproducts/services

Step 5 -Step 5 -Register your Register your website at website at www.dmoz.orgwww.dmoz.org

The The Open Directory Project (ODP)Open Directory Project (ODP) is the is the largest, most comprehensive human-edited largest, most comprehensive human-edited directory of the Web. It is constructed and directory of the Web. It is constructed and maintained by a vast, global community of maintained by a vast, global community of volunteer editors.volunteer editors.

You can get a higher ranking inYou can get a higher ranking in Google,Google, Netscape, Lycos, DirectHit, HotBot Netscape, Lycos, DirectHit, HotBot AOL, LycosAOL, Lycos and some of the most popular and some of the most popular portals.portals.

Step Step 6. 6. Add Google Analytics Add Google Analytics to Your Websiteto Your Website

Google analyitcs allows you to Google analyitcs allows you to measuremeasure

• No of visitorsNo of visitors

• Time spent on siteTime spent on site

• Most popular/least popular pagesMost popular/least popular pages

• Bounce rateBounce rate

• Traffic SourcesTraffic Sources

Step 7 – Make your website url, Step 7 – Make your website url, to include your main keywordsto include your main keywords

e-bob internet marketinge-bob internet marketing

Thank You for Attending!Thank You for Attending!

ANY QUESTIONS?ANY QUESTIONS?

Bob Snowzell

www.e-bob.co.ukwww.e-bob.co.uk

Internet Marketing Internet Marketing

using Video, SEO & PPCusing Video, SEO & PPC

01924 27272101924 272721