6 montoya commercialization process of innovation_athens
-
Upload
mare-euromed -
Category
Business
-
view
15 -
download
1
Transcript of 6 montoya commercialization process of innovation_athens
The Chamber of Seville
Innnocamara Eco Innova Inno Commerce. Energy Innovation Business advisory H2020 support Link SMEs to R&D transfer
organizations
Support SMEs Innovation
Innovation to Market
Innovation
Introduction in the market of new or improved
products/services to sastify the needs of the society.
In other word we are talking about increasing the income of
the company.
Innovating in,
• Technology
• Organisation
• Commercialization
• Etc…
Capitalizing Ideas
Innovation in the business model
Marketing Innovation
Experience Innovation
Service Innovation
Innovation In
Implementation
Process Innovation
Product Innovation
Technology Innovation
-
CLOSED INNOVATION OPEN INNOVATION
Our employees are the best professionals
Not all the best professionals work for us. Seek bright people out of the company
R&D is the property of our company, therefore should be an internal process of the company.
Take advantage of external R&D and look for opportunities using your internal R&D.
The Discoverers are the pioneers of the markets.
The advantage isn´t in the research, but is in the results (sostenible) of the research
The winner companies are those that first implement innovation in the market
The business model is more important than being first in the market
If we generate tons of ideas….. We will win.
If we give better use to the ideas (internals and externals) …. we will win
Innovation needs of
Seville´s SMEs
-
The improvement and redefinition of the business model
to reach out new markets
The implementation of models of Open Innovation
focused on the optimization of costs and increase the real
opportunities of the market
The use of creative methodologies to generate of ideas
during the innovation process
The exploration of new ways to capitalize knowledge
Access to international networks
Innovation in the marketing & communication process,
included the development of the brand.
-
Recommendations
1. Develop a internal communication plan; a
capacity building and incentives programme for
employees
2. Define a structure that support innovation
development
3. Develop a process to manage ideas
4. Define a process to evaluate ideas
5. Promote a innovation culture
6. Define a system to measure innovation
-
Summary
Innovation is not difficult to implement
There are many tools to support innovation
Make innovation part of your team tasks
We just need to have the desire to innovate