6 Mobile-First Ways to Keep Shoppers in Your Store › assets › infographic ›...
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s h a r e t h i s # R e t a i l Click to share on Twitter Contact Us: 1-844-473-2782 | [email protected] How many people have downloaded retailers' mobile apps and do they use these apps regularly? RETAIL MOBILE APPS Skip the sales associate – hello trusty mobile phones would rather consult their mobile phones than a sales associate 57 % i Retail mobile apps can be addictive use at least one 86 % use them up to 5X a week 59 % use them 10X a week 1 in 8 Retail loyalty apps keep customers coming back would select a store they were a loyalty member of over other options 72 % 6 MOBILE-FIRST WAYS TO KEEP SHOPPERS IN YOUR STORES During the National Retail Federation (NRF) Retail’s BIG Show 2016, we surveyed 500+ attendees on the impact of shoppers’ mobile phones and retail mobile app usage on brick-and-mortar stores. Based on the results, it is clear that mobile phones have a powerful role in the in-store shopping experience. MOBILE ENGAGEMENT In-store navigation gets top billing are likely to download a retail store app that has in-store maps and navigation 43 % In-store incentives yield a high conversion rate are likely to take advantage of an in-store offer if it is presented to them 78 % For shoppers, Wi-Fi is king Save money on data plan $ Better performance Access to in-store incentives Modern shoppers are already tethered to their mobile phones. Provide service and value by keeping them engaged with context-aware mobile marketing.
Transcript of 6 Mobile-First Ways to Keep Shoppers in Your Store › assets › infographic ›...
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#Retail
Click to share on Twitter
Contact Us: 1-844-473-2782 | [email protected]
How many people have downloaded retailers' mobile apps and do theyuse these apps regularly?
RETAIL MOBILE APPS
Skip the sales associate – hello trusty mobile phones would rather consult their mobile phones than a sales associate57% i
Retail mobile apps can be addictiveuse at leastone86% use them up to
5X a week59% use them10X a week1 in 8
Retail loyalty apps keep customers coming backwould select a store they were a loyalty member of over other options72%
6MOBILE-FIRST WAYS TO KEEPSHOPPERS IN YOUR STORES
During the National Retail Federation (NRF) Retail’s BIG Show 2016, we surveyed 500+ attendees on the impact of shoppers’ mobile phones
and retail mobile app usage on brick-and-mortar stores. Based on the results, it is clearthat mobile phones have a powerful role in the in-store shopping experience.
MOBILE ENGAGEMENT
In-store navigation gets top billingare likely to download a retail store app that has in-store maps and navigation43%
In-store incentives yield a high conversion rateare likely to take advantage of an in-store offer if it is presented to them78%
For shoppers, Wi-Fi is kingSave money on data plan$Better
performanceAccess to in-store incentives
Modern shoppers are already tethered to their mobile phones. Provide service and value by keeping them engaged with context-aware mobile marketing.
