6 Marketing Texts That

Get ResultsCheck out these

six great examples of marketing texts

to improve your SMS marketing

strategy.

According to research, approximately 90% of marketing texts still get opened. By being personalised, but not intrusive, your text message marketing can lead to great results. Here are some good examples.

OPEN

TEXT RECEIVED!

1. The Useful Text Message

One of the most important things you can

do is to make sure your marketing texts

are useful. People don’t want to receive useless

messages, but if you offer them

something of value such as a discount

or a free offer, they will appreciate it. By

researching your audience and targeting

your text, you can send each individual

a message that is relevant and useful

for them, making your texts helpful and

interesting instead of just spam.

Send out special, time limited offers

such as “Get 50% off your next visit

- claim within the next 24 hours.”. It

will give your customers a feeling of

urgency and inspire them to take action.

Give them a deadline and it will make

them feel like they should act now, so

that they don’t miss out on the discount

or special product you are offering.

2. The “Limited Time” Text Message

3. The “Short and Sweet” Text Message

You only have a few seconds to catch your customers’ attention. Get to the most important point of the message as soon as possible, without waffling or using unnecessary words. For example, “Spring sale ends Friday, don’t miss these deals!”

4. The Strong Call to Action Text

Message

Ensure the action you want your

customers to take is clearly outlined in

the text message in order to achieve

better results. For example, add a link

to your website to drive clicks from

smartphones.

Avoid overused marketing hype words

like “amazing” and “revolutionary”.

Your customers will roll their eyes and

delete your message if they spot these

insincere attempts to impress. If your

message contains any of these cliché

words, think about rewriting it.

5. The Succinct Text Message

6. The Text Message That Identifies Your

Brand

Many brands make the mistake of sending a text message without identifying who they are! These are certain to be deleted, so make sure that you clearly state your brand within the “sent from name” field.

Takeaways for your SMS marketing strategy• Use your data lists to segment your target audience and get your timing right.

• Offer your customers something useful.

• Write text messages with urgency and a call to action with a deadline.

• Offer an option to stop messages.

Discover the secret to sending the right message at the right time:

Make an impact: Key stages in the customer lifecycle

www.tomorrow-people.com

Make An Impact: Key Stages In The Customer Lifecycle

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