6 KEY ELEMENTS TO A GOOD WEBSITE

Presenters

Kirk GrayMarketing ManagerWebs, Inc.

Kathy McGovernVP of Product MarketingWebs, Inc.

Overview

What makes a good website? Bonus Q&A

Element #1

ELEMENT 1: Good Visual Design

Design encompasses all visual elements used on your website

Logo

Font(s)Colors

Theme

Layout

White Space

How to improve website design?

Website theme

 

BAD GOOD: focused, understandable and apparent

Fonts

BAD GOOD: Easy to read for intended target audience

Logo

BAD GOOD: easy to remember & portrays what you stand for

Colors

BAD GOOD: Based on goals, matches the theme, don’t distract

ELEMENT #2

ELEMENT 2: Relevant Content

Informational elements used on your website.

Should be relevant and answer: “What’s in it for me?”

Images &

Videos

Text

How to improve content?

Text

BADGOOD: Relevant to the purpose, Good spacing

Don’t be afraid of white space

Images/Videos

BAD GOOD: Help to make emotional connection

ELEMENT #3

ELEMENT 3: Navigation

“The GPS of your Website”

Navigation

How to improve navigation?

Navigation

BAD: too many choices GOOD: clear, understandable

Navigation Tips

1. Navigation Bar

2. Internal Links

3. Site Maps

Keep it simple – don’t use fancy names that people have to guess what it means

Keep like items grouped together, this reduces the number of top level navigation items

Make it easy to find key information such as contact info or location

Navigation

BAD GOOD: clear, understandable

ELEMENT #4

ELEMENT4: Call to Action

Set of words that urge the reader to take an immediate action.

How to improve a call to action?

Step 1- Select the Right Size

Shouldn’t get lost amongst all the other elements.

Confusing. Takes too long to find.

Step 2 - Color

Should suggest a positive reaction (this is the reason why a lot of “next buttons” are green and “cancel buttons” are red). Choosing a high contrast color scheme can help the call to action stand out.

Step 3 - PlacementTest, Test, Test! Studies have shown that placing a call to action above the fold can increase conversions. Provide enough space around your call to action to allow it to create a powerful impact. Should be prominent and doesn’t get lost amongst other elements on the page.

Step 4 – Copy (Text)

Should be clear and straight to the point. . Do not try to fool your visitors by using misleading language, be upfront and tell them exactly what to expect.

ELEMENT #5

ELEMENT5: Credibility

Items that help identify that you are a legitimate resource

1. Verified Links

2. Your Identity 3. Clearly displayed valid

contact information 4. Good grammar 5. Social Proof

Examples of Social Proof

ELEMENT #6

ELEMENT 6: Mobility

Is your website mobile friendly?

BONUS

5 Mistakes that spell disaster for a site

Stale content Content overload No photos Looking illegitimate Being bland

QUESTIONS?

For Additional Information:

http://www.webs.com