Andrew Goodwin's 6 features of Music VideosBY JOE WILSON

Relationship between lyrics and video His theory was that there are three categories that we can have when

looking at the link between the video and the lyrics, these are: Illustrated - this is when the video is made so that the lyrics are almost explained in a

simple way through the visuals of the music video. Amplified – this is when the director of the music video is trying to make the lyrics louder

through visuals/the music video. Contradictive - in these music videos the video basically nothing to do with the lyrics and

example of this is Paolo Nutini - Pencil fulla’ lead.

Relationship between lyrics and video

The editing, camera shots and the cuts of the music video are in time with the lyrics. This includes having certain cuts or effects that’ll be in time with certain beats or lyrics throughout the video, emphasising the relationship between lyrics and the visuals. This is shown in the music video ‘50 Grand’ by Devlin feat Skepta.An example of this from ‘50 Grand’ is when Devlin is rapping a

verse and then it switches from leading him to following a chase. The chase comes across the screen to give the look of it being all one shot.

Genre characteristics

This is when music videos will show very similar characteristics due to the same due to them being part of the same genre. On the left is the music video of Shutdown by Skepta and the right is Shut up by Stormzy. Both of these are by UK grime artists. Both these stills show the similarity between the style of music video.

Rock music videosGrime music

videos

Genre characteristics

The features that are expected in a music video are often dependant on what genre of music that this particular song is. Examples of this could include that a girl/boy pop band may have a dance routine included in there music video, whereas a rock band may have an ‘live’ performance in there video. In a music video for a rap video there will most likely be a lot of expensive jewellery, women and expensive cars around the scene.

Artists close ups

Goodwin expressed that a key feature of a music video is several close ups of the artist. This is due to the record companies recommending that the artist should be strongly featured throughout the music video.

Here is an example: Ed Sheeran in the music video Small bump.