6 Essential Principles Of Designing A High

Converting Site Search Experience

As per the researches made, it is found that 40% of the companies overall revenue comes from only 10% of the total site traffic.

There are some principles that are to be considered while designing a search experience in order to satisfy the searcher’s goals:

Your search bar must be visible for the people.

According to a survey done, it was found that half of the sites did not have the search functionality.

If a website doesn’t have search functionality, it would fail to receive appreciable rates from the user.

On the contrary, sites with search box are rated high comparatively.

Designing a search bar should be done as carefully as designing as CTA.

Close attention must be paid to:High converting colorsMicrocopyButton designUnderstanding how people view websites

Google Analytics can guide you in increasing the visibility of the site search.

Usage of auto-complete and to provide suggested searches in the search results.

About 1/4th of the shoppers tend to refine their query while making a search in order to prevent any mistakes.

Approximately 3/4th of the visitors are found to isolate the site if they do not find what they are looking for, in 2 minutes. This is where auto-complete comes in to action. It will help the users towards their searches, providing best results.

Most relevant items first by optimizing the search results.

The search bar is even capable of improving relevant searches which can be done by tracking user’s search queries and clicks. This can bring an improvement of about 4% usage traffic. But this can turn out to be expensive.

So, make your search engine optimize itself in order to show relevant results and if not, let your users do it themselves.

Results delivered in the local language

Different words are used for same product description, depending on your locality.

Serving the users like this can prove to be a Herculean task as the server has to undergo heavy lifting, which involves working with database programmers.

Multiple ways for filtering results offered by search results

Visitors need to get their products quicker with lesser clicks on the sites with large stock.

It is true that most of the users can find their products using the search but there still are a few people that fail to do so in their first query.

Bad navigation was found out to be the most common problem the customers faced and this is the reason why filtering options are giving priority.

Reviews, product information, availability & purchasing buttons included in search.

Deep information of the product like availability, customer reviews and images can be included to increase the purchase purpose of the visitors and a direct action from the search result can be taken.

The convincing capability of the search result can be improved by disintegrating the search results.

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