6 Easy Landing Page Lessons [with data]
Transcript of 6 Easy Landing Page Lessons [with data]
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6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR
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6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR
Seriously.
We’re packing these 6 tips full of actual stats.
Don’t just take our word. Check the sources
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6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR
Seriously.
We’re packing this full of real statistics and facts.
Don’t just take our word. Check the sources
Yellow Text
Means we’ve got a source.
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Stay SimpleAlways keep your landing pages
focused on a single call-to-action
(CTA). Don’t give too many options
to your visitors. Keep them focused.
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Stay SimpleAlways keep your landing pages
focused on a single call-to-action
(CTA) The Jam Experiment.
Contrary to popular belief, too many choices can be bad for sales.
http://www.columbia.edu/~ss957/articles/Choice_is_Demotivating.pdf
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Stay SimpleAlways keep your landing pages
focused on a single call-to-action
(CTA) The Jam Experiment.
Contrary to popular belief, too many choices can be bad for sales.
http://www.columbia.edu/~ss957/articles/Choice_is_Demotivating.pdf
266%
Landing pages with multiple offers experience 266% fewer leads!
http://blog.wishpond.com/post/86603979581/11-stats-why-
your-landing-page-doesnt-convert
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Focus AttentionKnow where your visitors are looking and
focus their attention on what is most
important.
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Know where your visitors are looking and
focus their attention on what is most
important.
Focus Attention
8 seconds.
This is how long you have to make a
compelling headline and retain your visitors.
http://www.interactivemarketinginc.com/landing-pages.html
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Look To The FutureLook up with your landing page strategy.
Plan for the future not just for the
immediate first-time visitors.
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Look To The FutureLook up with your landing page strategy.
Plan for the future not just for the
immediate first-time visitors.68%
of B2B businesses use landing pages to
garner a new sales lead for future conversion
via MarketingSherpa
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A or BDon’t neglect the importance of
improvements. Test alternate versions of
your page to improve your conversions
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A or BDon’t neglect the importance of
improvements. Test alternate versions of
your page to improve your conversions44%
of businesses use split testing.
http://seogadget.com/conversion-rate-optimisation/
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A or BDon’t neglect the importance of
improvements. Test alternate versions of
your page to improve your conversions44%
of businesses use split testing.
http://seogadget.com/conversion-rate-optimisation/
this % should be higher!
$60 Million
President Obama raised an additional $60
million as a direct result of A/B testing.
http://www.marketingcharts.com/wp/interactive/optimization-activities-not-
getting-any-more-of-the-marketing-budget-this-year-29185/
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The Golden EggVideos on landing pages are incredibly
important for increasing conversion rates.
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The Golden EggVideos on landing pages are incredibly
important for increasing conversion rates.
86%
increase in conversions for landing pages with videos
http://www.eyeviewdigital.com/documents/eyeview_brochure.pdf
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More is betterCreate landing pages for every marketing
campaign and every potential new target
audience. There is no such thing as too
many landing pages.
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More is betterCreate landing pages for every marketing
campaign and every potential new target
audience. There is no such thing as too
many landing pages.
7x
Companies with 30+ landing pages
generate on average 7x more leads than
those companies with fewer than 10
landing pages
HubSpot
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6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR
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FILLED WITH WAY MORE THAN HOT AIR
6 Landing Page Lessons
100%
of Mautic users have access to a cutting-
edge dynamic landing page builder.
https://www.mautic.org
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6 Landing Page Lessons FILLED WITH WAY MORE THAN HOT AIR
100%
of Mautic users have access to a cutting-edge
dynamic landing page builder.
https://www.mautic.org
See for yourself!
Either download and setup yourself or try a free hosted version
https://www.mautic.org