THINGS YOU SHOULD KNOW

about

Offerpop

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2015

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What is

Offerpop?

Read on for the top 5 ways Offerpop can deliver marketing success and transform your business.

Offerpop is a global software-as-a-service company headquartered in New York City. Our engagement marketing platform transforms the way global brands engage and convert today’s mobile and social consumers. Leading companies use Offerpop to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data.

Now you know the essentials, but if you’re considering Offerpop as your solution partner, you will want to know how we can help your business succeed.

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We help you engage and convert prospects and customers

Offerpop’s solutions bring simplicity to complex marketing problems

Our platform delivers real ROI and marketing results

Offerpop partners with your marketing team, every step of the way

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Offerpop has resources to help you get started today

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We help you engage and convert prospects and customersIn 2014 alone, Offerpop partnered with 2,500+ of the best brands and agencies in the world to launch more than 200,000 engagement marketing experiences and collect more than 26 million pieces of user-generated content. Offerpop customers include fast-growing companies like Birchbox and Gilt and established brands such as Unilever and Viacom. We have customers in more than 100 countries across the globe.

We also partner with some of the top companies in the digital marketing space, including Salesforce ExactTarget Marketing Cloud, Experian Marketing Services, Hootsuite, the SHIFT Open Marketing Cloud, and Sprout Social. We’re continuously innovating to keep pace with the latest trends in social, mobile, video, and commerce, so our customers can leverage the latest technologies.

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Offerpop provides a single, powerful platform for engaging and converting consumers.

The Offerpop platform enables marketers to power consumer engagement experiences, automate the collection of consumer data, and tie social interactions directly to e-commerce performance. Whether you’re looking to increase website visits, grow your user base, curate content, increase email subscribers, or drive sales, you can achieve your goals with our platform. Our platform impacts consumer experiences across all digital and traditional marketing channels.

L’Oréal “#shuselfie” experience

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Our intuitive, easy-to-use platform makes it simple for marketers to power consumer experiences. Offerpop experiences can achieve results in days, giving you more time to focus on creativity, marketing integration, and brand-building efforts. Offerpop’s products are preprogrammed to spark engagement, extend reach, drive sales, and collect engagement and affinity data, all in ready-to-publish formats.

Offerpop’s solutions bring simplicity to complex marketing problems

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“#maxxinista” Content GalleryV8 experience

powered by Offerpop

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UGC Everywhere

“Show Us How You Train” UGC gallery

With Offerpop, you are able to craft authentic, engaging experiences that increase the time consumers spend with your brand. You can use faceoffs, leaderboards, and other creative UGC experiences to inspire consumers to share user-generated photos, videos and text via hashtag. We help clients leverage UGC on their websites, in email campaigns and for

display advertising to improve click-through and conversion rates.

And the UGC you collect with Offerpop can live anywhere and everywhere — on your website, a mobile app, on billboards, in-store and more.

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Our powerful, collaborative experience builder makes it easy for teams to design and publish UGC experiences.

Plus, you also can create interactive forms, quizzes, photo contests, video contests, sweeps, coupons, referrals, sampling programs and other promotions in conjunction with all ongoing and seasonal initiatives.

You can also automate multi- and single-use coupons and promo codes and give engaged consumers access to exclusive, gated content. All of the above experiences can be published to mobile-responsive landing pages, microsites, or other digital properties.

EngagementExperiences

Waffle House UGC gallery

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Our visual commerce capabilities allow you to leverage UGC and Shoppable Instagram functionality to drive purchases on landing pages and microsites. You can also boost conversion rates by embedding UGC into your ecommerce site and mobile app.

You can feature brand content alongside UGC in galleries and other visualizations, associate relevant products with individual pieces of UGC, set up click-through links to product or category pages and track conversions.

Visual Commerce

SCOUT BagsVisual Commerce experience

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Our platform delivers real ROI and marketing resultsOfferpop experiences make an impact beyond the social sphere. Us-ing UGC collected from experiences, customers can launch across any marketing platform digital or otherwise— website, advertising, email, TV, in-store — to maximize reach and increase effectiveness. And the data and analytics from Offerpop experiences can be used to inform your marketing decisions and accelerate your ROI.

Read on for a few examples of how Offerpop experiences can impact your other channels.

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Extend the life of your TV and print adsGet more from your TV and print ad spend by facilitating the submis-sion of user generated content. Feature hashtags in your advertise-ments and encourage consumers to engage with them through in-centivized experiences. Display user generated content with a hashtag from multiple social platforms in one curated, branded experience.

Maximize the return on your paid ad spendRun targeted paid advertising campaigns based on demographic and affinity data you collect with Offerpop experiences. Retarget partici-pants in your engagement experiences and get more clicks and con-versions from your ads.

Capture email, engagement, demographic and affinity dataRun incentive-based experiences like sweepstakes, UGC campaigns, and coupon campaigns via the Offerpop platform. Via our rights management process, you can capture email, personal, demographic, and preference data from consumers. Through our integrations with the Salesforce ExactTarget Marketing Cloud and Experian Marketing Services, you can automatically pull this data into your email marketing platform and use it to create more targeted email lists. Serve your seg-ments more relevant content and offers and see response rates soar.

Offerpop’s Engagement Marketing Platform allows you to build social experiences directly into your websiteUGC visualizations, contests, promotions, sampling programs and more can be showcased right on your homepage or a landing page. Leverage our Google Analytics integration to track the impact of social campaigns, coupons, and offers on e-commerce performance. Offerpop conversion tracking helps you measure the impact of your experiences on sales and revenue. Learn what drives conversions, and use that knowledge to optimize your marketing mix.

Campaign Snapshot: SoccerPro

15% overall web conversion improvement

56% improvement to page value

29% improvement on exit rate

SoccerPro’s “#bemercurial” experience

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Offerpop partners with your marketing team,every step of the wayWe’re here to help.We have a team of proven, dedicated customer advocates who are passionate about making your marketing successful. Our customer support team, winners of a 2014 Stevie Award for customer service, are on call 24 hours a day, seven days a week. Technical Project Managers are available to help customers build best-in-class campaigns. After all, awesome support for marketers is at the core of our business. We’ll go the extra mile to ensure you succeed.

Secure, scalable, and reliable. Offerpop’s platform has undergone nine Fortune 500 security audits and has maintained a 99.99% platform uptime since its launch. When it comes to reliability we take things very seriously. No matter your business goals , we have tailored, customizable solutions to help you drive real business value. And our solutions can scale with you as your needs evolve.

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Offerpop has resources to help get you started todayIt has never been easier to get started with your first Offerpop experience.

Start by clicking on the links below.

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St. Louis Blues Case Study

SCOUT Case Study

Build Direct Case Study

Definitive Guide to User-Generated Content

Offerpop Engagement Marketing Platform

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Offerpop is an engagement marketing software-as-a-service platform transforming how global brands engage and convert today’s mobile and social consumers. Leading companies use Offerpop’s integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data. The company is headquartered in New York City, with offices in London, San Francisco and Portland, OR.

offerpop.com | 646.380.4609 360 Park Ave South, 20th Floor, New York, NY 10010

/offerpop @Offerpop@Offerpop