5M-Twitter MySpace or Flickr YouTube

8/8/2019 5M-Twitter MySpace or Flickr YouTube

1/30


2/30


3/30


4/30


5/30


6/30

Th e Five Ps of Marketing

2. Positioning know your cam pus users

3. Place know key areas to makeinformation available

4. Price know &p

romote card value5. Promotion know & use varieties of

advertising, promotion,sales and public relations

1. Product know your card & services


7/30

Promotion = Visibility

Signage in cam pus buildings at service areas

Shirts and name tags for card office staff

Distribute card holders/ sleeves from card office

Listing in campus directory - paper/ online

Business cards/ Letter h

eadDisplay boards

Website

Copyright 2007 diglloyd.com


8/30

Promotion = Visibility


9/30

Promotional C h annelsTraditional or Industrial Channels:

Word of Mouth (1 on 1) Marketing Host or cosponsor events Newsletters (hard co py and online ) Pamph let/ brochure Campus Newspaper (ads & classifieds ) Alternative student publications

Direct mail Press Releases Posters/ FlyersWebsite


10/30

Promotional C h annels

Non-traditional Channels:

Campus de pts & student grou psCampus TV/ radio broadcasts/video listings Internet/Interactive marketing

Website email Blogs instant messagingpicture-s haring music sharing Vlogs crowdsourcing wall-postings voice over IP


11/30

Internet/Interactive marketingWebsiteemailBlogsinstant messagingpicture-s haringmusic s haring

Vlogscrowdsourcingwall-postingsvoice over IPwikis

Internet marketingWebsiteEmail

Interactive marketingemailBlogsinstant messagingpicture-s haringmusic s haringVlogs

crowdsourcingwall-postingsvoice over IPwikis

Promotional C h annels


12/30

I nternet C h annels

Card Website &/or other cam pus Web pages & links


13/30

Interactive E lectronicCh annels

email: creating & sending text communicationblogs: online journalinstant messaging: creating & sending instantaneous text

communicationpicture-s haring: s haring pictures onlinemusic s haring: s haring music onlinevlogs: video bloggingcrowdsourcing: problem solving with strangerswall-postings: posting commentsvoice over IP: broadband tele phone

wikis: modifiable reference webp

ages


14/30

Social Media D efinitionSocial: tending to form coo perative and interde pendent

relations hipswith others of one's kind

Media: (plural form of medium): a channel or system of

communication,information, or entertainment Merriam-Webster OnlineSocial Media: - is not in t he dictionary

Social Media is also referred to as:User-Generated Content or Consumer-Generated Media

Channel of communication in w hich the user canparticipate by adding comments, instant messaging, or editing the story t hemselves.


15/30

Traditional:D irect mail

Social Media D efinitionPromotional C h annels

Non-traditional Channels:Campus de pts & student grou psCampus TV/ radio broadcasts/video listings Internet /Interactive marketing

Websites email Blogs instant messagingpicture-s haring

music sharing Vlogs crowdsourcing wall-postings voice over IP wikis

SocialMedia!


16/30

Social Media Applications

Twitter, MySpace, Flickr, YouTube, Facebook,

Blogger (blog), Wikipedia, Gather (discussion board ),

mobile phone email (generally using txt s pk), podcast


17/30

Twitter, MySpace, Flickr, YouTube, Facebook,

Blogger (blog), Wikipedia, Gather (discussion board ),mobile phone email (generally using txt s pk), podcast

Linked in = staff & faculty connections

Social Media Applications


18/30

I dea S h aring

Have you used t hese a pp lications at your sc hool?Twitter, MySpace, Flicker, YouTube, FacebookBlogger, Wikipedia, Gather, podcastingmobile phone emails (generally using txt s pk)

What did you do?

What worked for you?What were your c hallenges?

Did you overcome t hem? How?


19/30

I dea S h aring


20/30

Using Social Media

Why use social Media?

Visibility, connection and usage

Appeals to your users - students, staff,faculty ( Positioning & Place )

FREE! -Minimal Expense

Cross Promotion making other traditional &nontraditional c hannels more valuable


21/30

Using Social Media

How do I use social media?

Social Interaction is Key

Be consistent in your postings Be Authentic

Be Creative/Be inventive

Play into the tastes of your audience(millennial generation & their parents )

Information should be interesting & useful

Cross Promote to build usage


22/30

How do I use social media?

Social Interaction is Key

Be consistent in your postings Be Authentic

Be Creative/Be inventive

Play into the tastes of your audience(millennial generation & their parents )

Information should be interesting & useful

Cross Promote to build usage

Using Social Media


23/30

Using Social Media

What could I post online?

Post testimonials and customer stories

Coupons and promotions Announce sponsors hips andco-s ponsors hips

Solve Customer Service Issues

Announce giveaways and s pecial events


24/30

Using Social Media

What could I post online?

Post testimonials and customer stories

Coupons and promotions Announce sponsors hips andco-s ponsors hips

Announce giveaways and s pecial events(sustainability anot her millennial buzzword)

Solve Customer Service Issues


25/30

Using Social Media

Some Tips

Experiment

Keep postings frequent & relevant

Connect with your users

Create value for your users

Remember to inform not advertise

Monitor your a pplications

Use caution when using txt s pk! Courtesy of n0idea Blog


26/30

Personnel C h allenges

No marketing person availableanyone can use social media!

hire part-time/ temp marketing personutilize existing cam pus marketing c hannelsstudent interns marketing/ communications/graph ic design studentspartner with other cam pus de pts.use social media to connect wit hother cam puses card marketing!

Courtesy of n0idea Blog


27/30

www.h arart . com

Financial C h allenges

Minimal or no marketing budgetnot vital for social networking, but helpful for cross promotionpartner with other cam pus de partmentspartner with campus/outside vendorsdo as muc h in-house as possibleunique, lasting, word of mout h (huge!)plan - cross promote wherever possible


28/30

H elpful Websites

Social Media Marketing Bloghttp://www.scottmonty.com/

Online Referencehttp://www.wikipedia.org


29/30

T NX = Th anks


30/30

Contact I nformation

Alison Blomster

[email protected]

612-626-9907

H F :) & GL !

5M-Twitter MySpace or Flickr YouTube

Documents

Transcript of 5M-Twitter MySpace or Flickr YouTube