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Wireless Network Planning & OperationsHow Location-based Information Sharing Can Lead to

Faster, More Informed Decisions

Hctor Beltrn, Account Manager, Mentum

May 21, 2008

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Agenda Introduction

What is Mentum Planet? Mentum Planet & MapInfo

Unlocking value of RF data

Conclusion

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About Mentum Mentum is a global leader

in software and service

solutions that allow itscustomers to efficientlydesign and optimizewireless access and

backhaul networks Headquartered in Paris

and with offices in Dallas,Ottawa, Hong Kong and

Tokyo, Mentum has over250 customers in 90countries

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History of Mentum

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What is Mentum Planet? PC-based RF planning

and optimization software

for wireless networks Used by RF and

performance engineers atoperators and RF

consultancies Optimizes cell design and

engineering in a singleapplication

Recognized industryleader

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Mentum Planet at a Glance Supports all maturity phases of a network

From initial design to ongoing management and optimization

Supports all major RAN technologies iDEN, GSM, WCDMA, HSPA, CDMA2000, EV-DO, WiMAX andLTE

Modern, enterprise-grade software

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Mentum Planet & MapInfo Visualization of spatial

data

Input to predictionalgorithms Input to analysis layer

generation engine

Layer interpretationthrough statisticalanalyses

Layer calculations andqueries

Visual outputs *.grc and*.grd both MapInfo Pronative formats

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Impact of Native File Support Native file support makes

it no hassle sharing

No conversion means fileintegrity is kept andimport/export time issaved (no MID/MIF)

Not simply image files,but content rich filesharing among MapInfoPro users and Mentum

Planet users

Mentum PlanetRF Engineering

MapInfo ProDrive Testing

MapInfo Pro

Marketing MapInfo ProCustomerCare

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Unlocking the Value of RF Data

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RF Engineering Requirements Accurate propagation

modeling & network

performance simulation Enterprise-grade datamanagement solutions

Streamlined network dataintegration

Extensive 2G, 3G and3G+ toolsets

Automated designoptimization

AFP and ACP HSDPA Forward Link CoverageHSDPA Forward Link Coverage

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Accurate Propagation Modeling

3D Prediction Rendering3D Prediction Rendering

Macro-cellular models withproven accuracy

Unique CRC Predict physicaloptics model

Planet General Model Specialized urban hybrid

models Universal Model Wavecall WaveSight

Measurement integration Automated model tuning Easy comparison with

measurements Measurement Data Package Model & measurement merging

through survey prediction tool(SPT)

Advanced survey managementfeatures

High-performance predictions Accuracy vs. speed control Multi-processor support

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Network Data Integration Mentum Planet can integrate easily in the OSS

ecosystem of an operator Open & documented APIs Advanced centralized data management solution (Data

Manager) Data integrity validation through APIs or database System integration & custom development services available

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Enterprise Data Management Integrated data

management system

facilitates multi-userproject collaboration

Provides a centralizeddatabase for RF planning

projects Scriptable data

import/export

Simple database

administration

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Broad Technology Support Narrowband mobile

systems GSM/GPRS/EDGE AMPS/TDMA, iDEN

3G networks WCDMA and HSPA CDMA2000 and

1xEV-DO

3G+ networks WiMAX and BWA

technologies LTE

Includes co-planning ofmultiple mobiletechnologies in a singleproject

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Monte-Carlo Illustration for 3G

Served

Downgraded

No CPICH Coverage

No Uplink Coverage

No Downlink Power

No Channel Availability

No Code Availability

Etc

MultiMulti--Service MonteService Monte--Carlo Analysis in an Urban EnvironmentCarlo Analysis in an Urban Environment

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Capesso for Mentum Planet Capesso is the automatic network

optimization solution (i.e. ACP) forMentum Planet

Builds on existing workflow,know-how, investments inMentum Planet to build betterplans

Needs correct inputs...garbagein, garbage out

Supports all stages in thenetwork life cycle

Site selection Design Changes in operational networks

Supports:

GSM/iDEN, GPRS and EDGE WCDMA,HSPA

CDMA2000 1x RTT and EV-DO

Multi-technology, multi-bandoptimization

WCDMA Network Improvement using CapessoWCDMA Network Improvement using Capesso

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Taking results further Support for Google

Earth makes layer

visualization more realistic

Handle candidate

selection and site build

more efficiently Analyze how your

coverage affects key areas

around your market WCDMA Network Improvement using CapessoWCDMA Network Improvement using Capesso

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Traffic Impact

Traffic Map Created from TrafficTraffic Map Created from Traffic

MeasurementsMeasurements

Simulate how andwhere subscribersutilize the network

A critical input foraccurate networkperformance modelingbut also useful beforenetwork is built out

Traffic map generationdistributes measured ormodeled traffic

Can be derived fromcarried traffic, simulatedcoverage and variousother data (clutter,demographics, switchinformation)

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Potential Subscribers Traffic map can be laid

over DEMs, clutter and

demographic data, aswell as MSA/RSA, sitecandidates

MapInfo Pro/VerticalMapper allows detailedqueries based oncoverage footprint

Empirical data todetermine CAPEX costs

prior to spectrumacquisition

Build-out scenarioplanning

Potential Subscribers based onPotential Subscribers based on

demographics and cell coveragedemographics and cell coverage

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Retail Presence Based on

convergence of RF

information Network coverage

footprint

Correlated to popscount (potentialcustomers) and zipcodes potentially

other demographicdata

Potential retail location based onPotential retail location based on

demographics and cell coveragedemographics and cell coverage

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Corporate Office Marketing

Coverage map oriented for customerCoverage map oriented for customer

useuse

Create eye-catchingbrochures and

marketing material Publish and update

footprint maps for

retail stores

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Customer Care Customer complaints

about poor service athome and or office

Customer drops callsduring morning or

afternoon commute

Customer feedbackrelayed to RF

department for furtheranalysis

Potential trouble areas based on cellPotential trouble areas based on cell

coverage QoS layerscoverage QoS layers

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Assess network quality Monitor traffic

behaviour atdifferent times ofday

Verify customercomplaints withswitch statistics

Cross reference andevaluate customertrouble spots

Monitor Network StatisticsMonitor Network Statistics

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Self-Service Web Geolocate

customers

preferredaddresses on self-service portal

Publish new andexciting services tocustomers intargeted areas

Update coveragefootprint awarenessto customers

Know your customers and keep themKnow your customers and keep them

informedinformed

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Compliance Team Publish results

directly to WMSservers

Monitor updates from

several markets froma single platform

Selection and

prioritization ofroaming partners

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Compliance Team File reports directly

Verify compliance

with regulatoryagencies

Visualize interference

introduced byneighbouringcompetitors

Provide maps and site

detail information tosite acquisitionpersonnel Create reports directly and be readyCreate reports directly and be ready

to file within minutesto file within minutes

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New Product Introduction Keep key

departments informedabout new productsand service offerings

Visualize networkimpact before productlaunch

Target more preciselynew offerings basedon geolocation

New data card launch to targetNew data card launch to target

business users around metro areabusiness users around metro area

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New Product Introduction Web-based

service offerings Voice quality and

data speeds

based onaddress, route or

coordinates

Let the customer know exactly what toLet the customer know exactly what to

expectexpect

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Conclusion: Mentum Planet & MapInfo Pro

together

Network coverage is an operators business Native support (i.e. generation of .GRD files) by Mentum

Planet simplifies process of sharing RF data within operators Help customers visualize and choose services

according to their geolocation Provide customers the means to access important network

data Sharing data enables more efficient capital planning,

network rollout, and network optimization One tool to manage all key phases in the life of a network

One tool that links several key departments together

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