593 Process Book
description
Transcript of 593 Process Book
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593
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AnimalsArrowsBirdsBotanical MotifsBuildingsCrossesCrowns
DogsEyesFlagsFragmentsGeometric FiguresGlobesGreek Alphabet
HandwritingHeartsInitialsKeysLightningLionsMaritime
Mobious Strips. Infinity SymbolsMusicMythologyNumbersScienceSerpentsStarsWaves
Classification/Taxonomy of Logos by Per Mollerup
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First Project
The first project was to go out and collect 100+ logos from local sources. After collecting these logos we are to create a system of classification, then narrow them down to 20 that are of most interest. Logos are visual signs. A sign is something that stands for something else. Semantics is a study of signs and how they function. A sign can function in three ways to convey meaning: Icon, Index and Symbol.
Iconically - a sign that bears a direct similarity to resemblance to the thing it represents. Literal description of reality Indexically - a sign that arises by virtue of some sort of factual or causal connection with its object. Implies a connection to something elseSymbolically - a sign that operates within an agreed set of conventions or rules. Based on personal and cultural experience
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AnimalsArrowsBirdsBotanical MotifsBuildingsCrossesCrownsDogsEyesFlagsFragmentsGeometric FiguresGlobesGreek AlphabetHandwritingHeartsInitialsKeysLightningLionsMaritimeMobious Strips. Infinity SymbolsMusicMythologyNumbersScienceSerpentsStarsWaves
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AnimalsArrows
BirdsBotanical Motifs
BuildingsCrossesCrowns
DogsEyes
FlagsFragments
Geometric FiguresGlobes
Greek AlphabetHandwriting
HeartsInitials
KeysLightning
LionsMaritime
Mobious Strips. Infinity SymbolsMusic
MythologyNumbers
ScienceSerpents
StarsWaves
![Page 8: 593 Process Book](https://reader030.fdocuments.in/reader030/viewer/2022020210/568c4d671a28ab4916a3d6e8/html5/thumbnails/8.jpg)
ANIMALSArrowsBirdsBotanical MotifsBuildingsCrossesCrownsDogsEyesFlagsFragmentsGeometric FiguresGlobesGreek AlphabetHandwritingHeartsInitialsKeysLightningLionsMaritimeMobious Strips. Infinity SymbolsMusicMythologyNumbersScienceSerpentsStarsWaves
![Page 9: 593 Process Book](https://reader030.fdocuments.in/reader030/viewer/2022020210/568c4d671a28ab4916a3d6e8/html5/thumbnails/9.jpg)
AnimalsArrows
BirdsBotanical Motifs
BuildingsCrossesCrowns
DogsEyes
FlagsFragments
Geometric FiguresGlobes
Greek AlphabetHandwriting
HeartsInitials
KeysLightning
LionsMaritime
Mobious Strips. Infinity SymbolsMusic
MythologyNumbers
ScienceSerpents
StarsWaves
![Page 10: 593 Process Book](https://reader030.fdocuments.in/reader030/viewer/2022020210/568c4d671a28ab4916a3d6e8/html5/thumbnails/10.jpg)
AnimalsArrowsBirdsBotanical MotifsBuildingsCrossesCrownsDogsEyesFlagsFragmentsGeometric FiguresGlobesGreek AlphabetHandwritingHeartsInitialsKeysLightningLionsMaritimeMobious Strips. Infinity SymbolsMusicMythologyNumbersScienceSerpentsStarsWaves
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AnimalsArrows
BirdsBotanical Motifs
BuildingsCrossesCrowns
DogsEyes
FlagsFragments
Geometric FiguresGlobes
Greek AlphabetHandwriting
HeartsInitials
KeysLightning
LionsMaritime
Mobious Strips. Infinity SymbolsMusic
MythologyNumbers
ScienceSerpents
StarsWaves
![Page 12: 593 Process Book](https://reader030.fdocuments.in/reader030/viewer/2022020210/568c4d671a28ab4916a3d6e8/html5/thumbnails/12.jpg)
AnimalsArrowsBirdsBotanical MotifsBuildingsCrossesCrownsDogsEyesFlagsFragmentsGeometric FiguresGlobesGreek AlphabetHandwritingHeartsInitialsKeysLightningLionsMaritimeMobious Strips. Infinity SymbolsMusicMythologyNumbersScienceSerpentsStarsWaves
![Page 13: 593 Process Book](https://reader030.fdocuments.in/reader030/viewer/2022020210/568c4d671a28ab4916a3d6e8/html5/thumbnails/13.jpg)
AnimalsArrows
BirdsBotanical Motifs
BuildingsCrossesCrowns
DogsEyes
FlagsFragments
Geometric FiguresGlobes
Greek AlphabetHandwriting
HeartsInitials
KeysLightning
LionsMaritime
Mobious Strips. Infinity SymbolsMusic
MythologyNumbers
ScienceSerpents
StarsWaves
![Page 14: 593 Process Book](https://reader030.fdocuments.in/reader030/viewer/2022020210/568c4d671a28ab4916a3d6e8/html5/thumbnails/14.jpg)
AnimalsArrowsBirdsBotanical MotifsBuildingsCrossesCrownsDogsEyesFlagsFragmentsGeometric FiguresGlobesGreek AlphabetHandwritingHeartsInitialsKeysLightningLionsMaritimeMobious Strips. Infinity SymbolsMusicMythologyNumbersScienceSerpentsStarsWaves
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AnimalsArrows
BirdsBotanical Motifs
BuildingsCrossesCrowns
DogsEyes
FlagsFragments
Geometric FiguresGlobes
Greek AlphabetHandwriting
HeartsInitials
KeysLightning
LionsMaritime
Mobious Strips. Infinity SymbolsMusic
MythologyNumbers
ScienceSerpents
StarsWaves
![Page 16: 593 Process Book](https://reader030.fdocuments.in/reader030/viewer/2022020210/568c4d671a28ab4916a3d6e8/html5/thumbnails/16.jpg)
AnimalsArrowsBirdsBotanical MotifsBuildingsCrossesCrownsDogsEyesFlagsFragmentsGeometric FiguresGlobesGreek AlphabetHandwritingHeartsInitialsKeysLightningLionsMaritimeMobious Strips. Infinity SymbolsMusicMythologyNumbersScienceSerpentsStarsWaves
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AnimalsArrows
BirdsBotanical Motifs
BuildingsCrossesCrowns
DogsEyes
FlagsFragments
Geometric FiguresGlobes
Greek AlphabetHandwriting
HeartsInitials
KeysLightning
LionsMaritime
Mobious Strips. Infinity SymbolsMusic
MythologyNumbers
ScienceSerpents
StarsWaves
![Page 18: 593 Process Book](https://reader030.fdocuments.in/reader030/viewer/2022020210/568c4d671a28ab4916a3d6e8/html5/thumbnails/18.jpg)
AnimalsArrowsBirdsBotanical MotifsBuildingsCrossesCrownsDogsEyesFlagsFragmentsGeometric FiguresGlobesGreek AlphabetHandwritingHeartsInitialsKeysLightningLionsMaritimeMobious Strips. Infinity SymbolsMusicMythologyNumbersScienceSerpentsStarsWaves
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AnimalsArrows
BirdsBotanical Motifs
BuildingsCrossesCrowns
DogsEyes
FlagsFragments
Geometric FiguresGlobes
Greek AlphabetHandwriting
HeartsInitials
KeysLightning
LionsMaritime
Mobious Strips. Infinity SymbolsMusic
MythologyNumbers
ScienceSerpents
StarsWaves
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Adidas
Adidas is a well known footwear and sport clothing company. Designed by Adi Dassler the founder.
Icon - none Index - a flower, lilypad Symbol - olympic spirit, linked to the three continental plates
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Chanel
Chanel is a french fashion house specializing in haute couture. Designed by Coco Chanel herself.
Icon - noneIndex - noneSymbol - Two c’s = earrings, Coco Chanels initials
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Swatch Watch
Swatch is a swiss watch maker. The logo was designed by ?
Icon - swiss flag Index - swiss flag = SwitzerlandSymbol - swiss design = clean, modern, uncluttered
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Coach
Coach is a luxury brand of leather handbags and other accessories that was founded in the 1940’s.
Icon - noneIndex - ticket = travelSymbolically - type = new/modern ticket = new places/world/movement .
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Reef
Reef is an active lifestyle sandal brand that also produces surf clothing accessories. Logo and brand was designed by Fernando and Santiago Aguerre, the founding brothers.
Iconically - none Indexically - wave = water organic form = beach Symbolically - wave = ocean, surfing, beach, activity, movement organic form = water, ocean, swimming
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Teavanna
Teavanna is a specialty tea and tea accessory retailer.
Icon - noneIndex - cup = fluidSymbol - stylized human form = relaxed, organic, meditating bowl/cup = cup of tea
cultural = tea time, bonding time, chat time
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Billabong
Billabong is a sportswear and casual clothing retailer aimed at surf, skate and snow apparel. Created by Gordon and Rena Merchant the Austrailian word billabong meaning a stagnant body of water attached to a waterway.
Icon - noneIndex - waves = water Symbol - waves = ocean, lake, stream waves = surfing, swimming, ramps, snow drifts
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Calphalon
Calphalon is a brand that specializes in cookware, bakeware and small kitchen appliances. Designed by ?
Icon - noneIndex - noneSymbol - cylindrical form = chopping, stovetop heating element slab serif = the quality of the product, strong, heavy, durable, long lasting.
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Emporio Armani
Emporio Armani is an Italian fashion house specializing in haute couture and accessories for men and women.
Icon - noneIndex - eagle Symbol - roman letterforms = italian heritage eagle = strength, power, #1 on the food chain
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Ocean Minded
Ocean Minded is a footwear, apparel and accessory company focused on the environment.
Icon - none Index - turtle = aquatic life recycle symbol Symbol - turtle = fragility backwards recycle symbol = raw material, earth gives to us, environmental care
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Levi’s
Levi’s is an American clothing company known for its denim jeans.
Icon - noneIndex - noneSymbol - heavy compressed san serif = thickness of material geometric form = contour of buttocks, comfort, two horses horse
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Timberland Clothing
Timberland clothing is a manufacturer and retailer of durable outdoor wear with a focus on footwear. Created by the Schwartz family.
Iconic - noneIndex - tree= forestSymbol - Condensed serif = thicket circular tree and land comp. = life, nature, mud
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Element Clothing
Element Clothing is a line of skateboarding apparel.
Icon - noneIndex - tree = forest Symbol - tree = renewable resource, environmentally friendly circles = earth, recycling, wheel sprocket Based on personal and cultural experience
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Young Life
Young Life is a mentor, mentee program that introduces adolescents to Jesus Christ and helping them grow in their faith while building relationships with their mentor.
Icon - noneIndex - noneSymbolically - Y = spirituality, open arms to god, connected to the mentee L = connection to mentor, outlet of beliefs Based on personal and cultural experience
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Under Armour
Under Armor is an American performance and sports clothing company.
Icon - noneIndex - noneSymbol - U+A = movement, activity, sport Based on personal and cultural experience
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Quicksilver
Quicksilver is one of the worlds largest manufacturer of surf wear and other boardsport equipment. Inspired by inspired by Hokusai’s woodcut Behind the Great Wave at Kanagawa.
Icon - noneIndex - wave = water mountain = dirtSymbolically - wave = ocean, surfing, watersports, salt water, fresh water mountain = altitude, skiing, snowboarding, cold, forest
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Bobble
Bobble is a company that produces self filtration water bottles.
Iconically - edited typography. Literal description of reality Indexically - b+o’s = top view of a pitcher, a vessel with straws Implies a connection to something elseSymbolically - pitcher = fresh vessel = container Based on personal and cultural experience
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LRG Clothing Company
Lifted Research Group Clothing Company specializes in creative apparel for the skateboarding and creative community.
Iconically - a tree and roots with a cross and a refresh symbol. Literal description of reality Indexically - tree w/roots = forest, ground up, underground cross = beliefs. Implies a connection to something elseSymbolically - tree = life, environmentalism cross = spirituality, heartbeat refresh = full circle Based on personal and cultural experience
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Vinturi
Vinturi is a company that manufactures red wine aerator products.
Icon - none Index - noneSymbol - v = name of company, wine glass red = red wine, exoticness
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Keurig
Keurig is a manufacturer of single cup coffee makers. Coincidentally Keurig means excellence in Dutch.
Icon - none Index - mug = liquid Symbol - coffee mug = social, morning, energy shooting star = quick, singular, energy