.

13
NEW CONSUMER TRENDS

Transcript of .

Page 1: .

NEW CONSUMER TRENDS

Page 2: .

• There are a variety of ways in which health is understood, especially as a part of developing individuals and communities. A common understanding of health is needed to grasp the ways in which sport can play a role in achieving health objectives and the benefits of physical activity and sport on various body functions

• One of the most widely-used definitions of health is that of the World Health Organisation (WHO), which defines health as: “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity”. This definition goes well beyond a condition of physical health but includes mental health and general well-being.

Page 3: .

An athlete trying to fit in better with your team?

Page 4: .

Are you a coach trying to get his team on the same page?

Page 5: .

Want to “come back” after injury?

Page 6: .

“I will have courage for the big things and patience for the small things.”

“I have confidence in myself and put my trust on.”

“I will admit mistakes, learn forgiveness, and go on with the game.”

“I will not call myself a loser or a failure until I've failed to try.”

“I will set sound, worthy goals and work for them one day at a time and one play at a time.”

Page 7: .

Sports motivation comes from all types of sporting games and events with celebratory activities that make us feel good.

Without the right motivation for sports some issues take the player’s head out of the game making for poor performance on as well as off the field.

Page 8: .

online

Sports

communities

push you to your goals.

Can

Page 9: .

Great tools available for free

Are you arranging an event at your club? Do you want to publish your class schedule? Do you want to inform your members about something happening at the club? Do you want to reward the most active members and want to find out who they are? Movescount provides you with tools for all this, and more! And what’s best, it’s all free!

Connect with your customers

Create a group for your fitness club and stay in touch with your customers when they are not in your premises. You can motivate and inform your members on Movescount and follow them to see how they’re doing. Movescount can be the stick and carrot that your customers need to keep coming back to your titness club!

More visibility to your gym

By showing online what you do offline is great marketing. Encourage your instructors to join Movescount and become active members in the online sports community. You’ll have the best ambassadors imagineable working for your brand, attracting new followers (ie possible customers!) and creating positive visibility to your club. The most interesting Moves, events and groups are shared on Facebook, Twitter, blogs and everywhere else in social media.

Page 10: .

For example: a coach can add all his players, this will allow him or her to get points across, send them plays, and other things that can make coaching a lot easier.

Page 11: .

1. Empowerment: Being trusted and empowered to use your own talent and ingenuity is a powerful motivator.

2. Growth: The knowledge that you are growing and developing personally. No-one wants spend their lives treading-water. We all need to grow and flourish.

3. Inclusion: ‘To belong’ is a fundamental need, whether as a member of a family,

peer group, network, team or company. It’s human nature to want to be on the inside, not the outside.

4. Purpose: Today people are caring more about what happens tomorrow and

want to contribute to ensuring the future of our children, and the health of our communities and planet.

5. Trust. Priceless and the fabric that holds it all together.

Page 12: .
Page 13: .

links

http://www.movescount.comhttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC1936158/pdf/canmedaj01208-0198b.pdf

http://blog.getsponge.com/motivation-in-online-community-participation/http://www.youtube.com/watch?v=LBD6X6fU3wU

http://www.sportsinteraction.com/sportsbook/index.cfm?section=contact

http://www.sportecoach.com.auhttp://www.ausport.gov.au/participating/coaches/education/onlinecoach