Тойтемик_платформа
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www.toytemic.comTOYTEMIC Inventions, LLC Slide 1 (of 14)
NextGen Toys for NextGen Kids
IntroductionIntroduction
STRATEGY-ON-CARPET…
extending video-games into reality
Yevgeny SmetaninCEO and Co-founderTOYTEMIC Inventions
[email protected]+7 985 920 16 63
First place at “Innovative Toy” competition during Toy Russia 2011 Expo
The winner of «Skolkovo Innovation Award»powered by CISCO I-PRIZE (May, 2011)
www.toytemic.comTOYTEMIC Inventions, LLC Slide 2 (of 14)
NextGen Toys for NextGen Kids
Brief description of the projectBrief description of the project(1) Toytemic — is(2) an electronic HW platform, (3) for creating new classes of toys, able to act in
concert, make group actions in the same way as units in computer games,
(4) the platform suitable for small and medium toy companies, robotic hobbyists and even school students,
(5) which neither have time, nor skills, nor resources to make complex technological developments and designs.
(6) As opposite to expensive advanced robotic solutions Toytemic platform
(7) supports coordinated maneuvers and complex interactions of moving devices as simple and cheap as mass market toys.
www.toytemic.comTOYTEMIC Inventions, LLC Slide 3 (of 14)
NextGen Toys for NextGen Kids
• excessive virtualization of games and occupations of modern kids and teens • colorful violence• loss of reality• inadequate behaviors
Games should be brought back from behind the screen into the real world of tangible things
HAS THE TIME COME?
ProblemProblem
www.toytemic.comTOYTEMIC Inventions, LLC Slide 4 (of 14)
NextGen Toys for NextGen Kids
SolutionSolution
• modern interactive toys actually are small robots• their electronics and electromechanics are good enough• but they do not interact with each other, no game • nothing like Toy Stories is seen on the toy market
MISSING LINK IS SIMPLE AND COST-EFFECTIVE POSITIONING SYSTEM
Toytemic solution
• heterogeneous toys (and other mobile devices are networked• coordinated maneuvers• no external detectors (cameras, beacons, tags) are required• single remote control (RC) working like computer cursor• TOY TEAM GAME!!!
www.toytemic.comTOYTEMIC Inventions, LLC Slide 5 (of 14)
NextGen Toys for NextGen Kids
• casing/skin – toy/character appearance
• additional sensors and actuators
• external memory
• behavioral algorithms
• team of toys (robots)
• Mobile apps for remote controlling
• 2-motor chassis 5х4х3см
• positioning sensor (2м radius)
• microcomputer
• motion control algorithms
• sensor network
• Optical RC-pointer and MV-modules
Variable part (toy product)Invariable part (platform)
• Proprietary positioning sensor invented especially for self-propelled toys• Proprietary optical RC for controlling dozens of moving devices
• Proprietary IC (integrated circuit) will drop costs of the platform electronics from $5 to $1
TechnologyTechnology
www.toytemic.comTOYTEMIC Inventions, LLC Slide 6 (of 14)
NextGen Toys for NextGen Kids
MonetizationMonetization
Full-scale platform pricedan order lower than those available on the market
Platform for multi-robotic teams
Developers of collaborative multi-robotic solutions and algorithms
Easy-to-use platform, unique sensor for mutual positioning of robots
Platform for hobbyists’robotics
Robotic hobbyists(students)
High gaming and educational potential – 2in1
Educational robotic kits and toys based on the platform
Pre-school educational organizations, schools, out-of-school educationalists
Toy Stories come alive,cuts development time, convenient, inexpensive
Single platform for producing various series of toys
Toy companies (including medium and small ones)
Why?For what?Who?
WHO WILL PAY? FOR WHAT? WHY?
Global Toys&Games Sales >$150B ( 3%).Toys, 2011 > $84BGames (incl. consoles), 2012 ~$67B
www.toytemic.comTOYTEMIC Inventions, LLC Slide 7 (of 14)
NextGen Toys for NextGen Kids
MarketMarket
MOST FASGROWING SEGMENTS
Infants, pre-schoolers 10 - 15% a year to $9BHiTech toys 10 – 20% a year to $24B
Toy Robotic Kits 60-times growth in 7 years2007 2014541K sets ($27,5M) 35,8M sets ($1,69B)
Typical prices:ASEBA Thymio II ~$100Parallax BoeBot ~$160Lego MindStorms NXT2.0 ~$300
Lego MindStorms Sales (2011) >300 тыс. ($135M)
Interactive toys in total >300M pcs.Including RC toys ~100М pcs.
Planned runs for Toytemic toy sets and kitsIn 1 year 3 years 5 years
10K 100K 1M
First sales – in Moscow trough a small friendly children retail net
SUPPLIES TO SCHOOLS
In Russia – 50.000 schoolsLego case – 30% Russian schools
Approximate calculation:$50 (Rev.) x 10(sets) x 15.000(cust.)=$7,5M
Goal for the 5th year – a hit!(precedent Furby, Zhu-Zhu etc.)
www.toytemic.comTOYTEMIC Inventions, LLC Slide 8 (of 14)
NextGen Toys for NextGen Kids
CompetitorsCompetitors
- univercities- laboratories
Bluetooth9 IR and 5 USsensors
5,5×5,5×3см>$3.000Years on the market
K-team Khepera
-SchoolsExternal moduleWiFi or Bluetooth
7 IR sensors(proximity)
11×11×5см~$100Just enter the market
EPFL Thymio
- toys-schools
- univercities
The same Toytemic sensor
Toytemic near-field sensor
5×4×3см~$20PrototypeToytemic
Target market segment
Communication means
Positioning means
Min unitsizes
Min unitcostStageAnalogue
ANALOGUES FOR TOYTEMIC PLATFORM
No direct competitors seen yetSubstitute competitors are:• all robotic toys• all RC toys• all App toys (using smartphones)
Companies examples: WowWee, Wow!Struff,LeapFrog, Innovation First etc.
IN INTERACTIVE TOYSIN EDUCATIONAL ROBOTIC KITS
No competing products for assembling toys game units till now.(while professional robotic solutions are two orders more expensive)
Lots of competing robotic kits including Lego MindStorms, Parallax BoeBots, Sony Robocup и др.
www.toytemic.comTOYTEMIC Inventions, LLC
NextGen Toys for NextGen Kids
Product rangeProduct range
Educational Robotic Kits
Sales growthV2 – start sales
Start salesProduct samplePlatform V1Mover + Sensor + RC
Toy Product lineSales growthStart salesProduct sampleToy Pets’ FlockMutial Positioning V1
Toy Product linePlanned sales.Sales growthStart salesBrain TrainOptical RC V1
Further3rd year2nd year1st yearProduct/technology
PROJECTED TIMELINE FOR PRODUCT RELEASE
PRICING EXAMPLES
$50$25$14“Small” gaming set
$15$7$3Track Pack
$100$50$30“Big” gaming set
$20$10$4Semaphore
$30$15$4RC Torch
$25$12$6Train
RRPWhole Sale
Prod Cost
BRAIN TRAIN
$200$100$60EDU Robotic Kit
$40$20$10Add-Modules Pack
$150$75$40Toy Robotic Kit
$48$24$12Mover (+ sensor) V1
$20$10$2Toytem Sensor V2
$25$12$6RC Pointer
RRPWhole Sale
Prod Cost
TOY ROBOTIC KIT
Slide 9 (of 14)
www.toytemic.comTOYTEMIC Inventions, LLC
NextGen Toys for NextGen Kids
Financial forecastFinancial forecast
Financing history$300K in 2,5 years
Financing requestthis round$350K (9 months)
Anticipated next funding$1,2M
Break-even pointend of 2nd year
EXIT5 yrs, ~120M (1,5×LTM Rev.), Strateg. (MAT, HAS etc.)
Deal offered$350K investment for 20% shares
Slide 10 (of 14)
www.toytemic.comTOYTEMIC Inventions, LLC
NextGen Toys for NextGen Kids
TeamTeam
Slide 11 (of 14)
CoCo--founders/managersfounders/managers
Yevgeny Smetanin, CEOProducer/developer in digital edutainment, video games, interactive toys and gadgets. Licensor to global publisher.
Alexey Chechendaev, CTOengineer, inventor, director ofprojects in microelectronicsand RF engineering; sensornetworks, interactive products
Andrey Gabelko, CFO/COOPh.D. in Physics, 20-year as business driver in software,UWB, Mesh networks, telecom and laser; launched 3start-ups (incl. abroad)
EmployeesEmployees
7 half-time employees
Interdisciplinary engineering team (robotics, adaptive behavior, chip-design, radio-electronics)
Board of Advisors / MentorsBoard of Advisors / MentorsAs Skolkovo participants we’ve got letters of intent from several persons having strongest track-record in UWB, robotics, toys, including:
- Alan Petroff, Dr., former Senior VP atTime Domain Corp. (USA)
- Henrik Christensen, Dr., KUKA Chairof Robotics at GaTech (USA)
- Tom Dusenberry, former VP at Hasbro Corp., (USA)
We keep in touch with these gentlemen.
www.toytemic.comTOYTEMIC Inventions, LLC
NextGen Toys for NextGen Kids
Current statusCurrent status
Slide 12 (of 14)
Brain Train,«Raduga Detstva»November 2012
Full-function prototype3-4 months till manufacturing sample
Toy Flock Skolkovo RoboticsFebruary 2013
Sensor prototype for the platform6 months to a sample
Interface Puppet,«Toy Russia»March 2011
Early prototype
INTELLECTUAL PROPERTY2 Russian patents, 2 РСТ applications, 1 USA national application in process
In 3 years we’ll form a solid IP pack:>20 utility patent applications plus design applications and copyrights
MICROCIRCUIT (IC) DEVELOPMENTWe’ve designed and got first test MPW-crystals from a EU factoryTesting is being conducted.
PILOT TOY PRODUCT RELEASEBrain Train. Pre-production.Commercial offers from South-East factories received. Production costs adjusted.
Preliminary understanding agreement with a children goods net retailer in Moscow
www.toytemic.comTOYTEMIC Inventions, LLC
NextGen Toys for NextGen Kids
Project SummaryProject Summary
Slide 14 (of 14)
ProductProduct
MarketMarket
ClientClient
PrePre--money Valuationmoney Valuation
TimingTiming
Deal OfferedDeal Offered
EXITEXIT
Platform for Robotic kits & RC toys able to act in concert
100M units RC toys, 35M Robotic Kits. Total >$10B
Global toy retailers, toy and robotic companies
$2M based on Replacement Value or Berkus method
Start sales – 9 mnth, Break-even - 2 yrs, Exit – 5 yrs
$350K investment for 20% shares
5 years, ~200M (1,5×LTM Rev.), Strateg. (MAT, HAS etc.)
Consumer ValueConsumer Value “Toy Stories” come alive. Videogames extended into reality
Tech ValueTech Value Toys networked, make coordinated maneuvers
Business ModelBusiness Model Toys & Robotic kits supplies. Average profit ~$50 per set
www.toytemic.comTOYTEMIC Inventions, LLC
NextGen Toys for NextGen Kids
Reminiscence of the FutureReminiscence of the Future
Slide 14’ (of 14)
The most famous science fiction novelist Herbert Wells playing toy soldiers according to the rules he described in his book.