54323762 Royal Enfield
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ROYAL ENFIELD
VENKAT
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THE BEGINNING Royal Enfield India was set up in 1955 when it started
receiving 350cc bikes in kits from the UK andassembling them in Chennai, India. But, eventuallythe entire bike was manufactured in India and a coupleof years later the Company started manufacturing the500cc Bullet.
By its sheer power, unmatched stability, superiorriding comfort and rugged good looks, the Bulletdominated and continues to dominate the Indianroads
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THE EICHER CHAPTER In 1990, Royal Enfield entered into a strategic alliance
with the Eicher Group, and later merged with it in1994. The Eicher Group, is one of India's leadingautomotive group with diversified interests in themanufacture of Tractors, Commercial Vehicles,Automotive Gears, Exports, Garments, ManagementConsultancy and Motorcycles.
http://www.eicherworld.com/http://images.google.co.in/imgres?imgurl=http://farm3.static.flickr.com/2486/3732292623_e0df8fa577.jpg&imgrefurl=http://indianautosblog.com/2009/07/hyderabad-international-auto-show-2009&usg=__aC9HmTwdZdmbicoTMRohPBNBkiE=&h=375&w=500&sz=138&hl=en&start=155&sig2=nKXOekjU729St9JIAZunjg&tbnid=iJyhGwnoooSD6M:&tbnh=98&tbnw=130&prev=/images%3Fq%3Droyal%2Benfield%2BAUTO%2BSHOW%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D140&ei=knH2Soa7MImC7QOqhPkQhttp://www.eicherworld.com/http://images.google.co.in/imgres?imgurl=http://image.motorcyclecruiser.com/f/8731382/lg%2B2006_Royal_Enfield_Thunderbird_500_right_rear.jpg&imgrefurl=http://www.motorcyclecruiser.com/newsandupdates/royal_enfield_motorcycles_spinoff/photo_04.html&usg=__374VPEoI0-NUSTDu2IPlp_7qWaQ=&h=545&w=512&sz=90&hl=en&start=35&sig2=1WieZQqLVPJGqtB7DTj9RA&tbnid=m0v-gb3hSg2TJM:&tbnh=133&tbnw=125&prev=/images%3Fq%3Droyal%2Benfield%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D20&ei=eXL2SsXhIZmC7QOo1oTzDw -
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CONT. Since then, the Company has made considerable
investments in modernizing its manufacturingtechnology and systems and in 1996, when theGovernment decided to impose stringent norms foremission Royal Enfield was the first motorcyclemanufacturer to comply. Royal Enfield is amongst thefirst few Indian companies to obtain the WVTA(Whole Vehicle Type Approval) for meeting theEuropean Community norms.
http://images.google.co.in/imgres?imgurl=http://image.motorcyclecruiser.com/f/8731382/lg%2B2006_Royal_Enfield_Thunderbird_500_right_rear.jpg&imgrefurl=http://www.motorcyclecruiser.com/newsandupdates/royal_enfield_motorcycles_spinoff/photo_04.html&usg=__374VPEoI0-NUSTDu2IPlp_7qWaQ=&h=545&w=512&sz=90&hl=en&start=35&sig2=1WieZQqLVPJGqtB7DTj9RA&tbnid=m0v-gb3hSg2TJM:&tbnh=133&tbnw=125&prev=/images%3Fq%3Droyal%2Benfield%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D20&ei=eXL2SsXhIZmC7QOo1oTzDw -
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MARKET SCENARIO THE MACRO SCENARIO.
TREMENDOUS MARKET EXPANSION
RAPID SALES GROWTH MORE PLAYERS ARE ENTERING THE MARKET
THE MICRO SCENARIO
SALES MARKET GROWTH TREMENDOUS BRAND PRESENCE ESTABLISHED MARKET SERVES ACROSS DIFFERENT SECTIONS OF CUSTOMER
http://images.google.co.in/imgres?imgurl=http://www.khulsey.com/motorcycles/vintagebike-images/royal_enfield_interceptor_1968_sm.jpeg&imgrefurl=http://www.khulsey.com/motorcycles/vintage_motorcycle_royal-enfield.html&usg=__tCEKwSEge_LZ_wxFGbWM82eyCMU=&h=300&w=468&sz=88&hl=en&start=62&sig2=CBKHA4qz3RVlp1c5EwoSNg&tbnid=WC9Aa9aULC7j_M:&tbnh=82&tbnw=128&prev=/images%3Fq%3Droyal%2Benfield%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60&ei=0XL2SobLE4aE6AOy26H9Dwhttp://images.google.co.in/imgres?imgurl=http://2.bp.blogspot.com/_2sbE8ZrwLa4/SPQBm7-Qb9I/AAAAAAAAAtU/dEjGlbH9Yow/s400/New%2BBullet%2BUCE%2Bwith%2Bgirl.jpg&imgrefurl=http://royal-enfields.blogspot.com/2008/10/pictures-of-new-bullet.html&usg=__lvH2c6hfNMh5D9XRFyttGnf2aJk=&h=361&w=400&sz=49&hl=en&start=8&sig2=VIAa8cEJTxdNURRbWILiTQ&tbnid=47aqlIcChBRLNM:&tbnh=112&tbnw=124&prev=/images%3Fq%3Droyal%2Benfield%2B%252B%2BGIRL%26gbv%3D2%26hl%3Den&ei=ZHP2Su_8CYSE6wPaoPUN -
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THE COMPANY HAS FOLLOWING PRODUCTS
BULLET STANDARD
MACHISMO
ELECTRA
THUNDERBIRD
BULLET 500
DISTIBUTION CHANNEL
MANUFACTURER
DEALER DEALER
SUB-DEALER SUB-DEALERSUB-DEALER SUB-DEALER
CUSTOMER CUSTOMER CUSTOMER CUSTOMER
http://images.google.co.in/imgres?imgurl=http://2.bp.blogspot.com/_2sbE8ZrwLa4/SPQBm7-Qb9I/AAAAAAAAAtU/dEjGlbH9Yow/s400/New%2BBullet%2BUCE%2Bwith%2Bgirl.jpg&imgrefurl=http://royal-enfields.blogspot.com/2008/10/pictures-of-new-bullet.html&usg=__lvH2c6hfNMh5D9XRFyttGnf2aJk=&h=361&w=400&sz=49&hl=en&start=8&sig2=VIAa8cEJTxdNURRbWILiTQ&tbnid=47aqlIcChBRLNM:&tbnh=112&tbnw=124&prev=/images%3Fq%3Droyal%2Benfield%2B%252B%2BGIRL%26gbv%3D2%26hl%3Den&ei=ZHP2Su_8CYSE6wPaoPUNhttp://images.google.co.in/imgres?imgurl=http://thekneeslider.com/images/2009/04/musket4.jpg&imgrefurl=http://thekneeslider.com/archives/2009/04/09/royal-enfield-v-twin-the-musket/&usg=__B1rUdwh-6opJZbRqPq5Q5IP7Vro=&h=647&w=530&sz=151&hl=en&start=19&sig2=9ZeycTB3aQM9qMCmwtyqdg&tbnid=WZziNAAORzT9kM:&tbnh=137&tbnw=112&prev=/images%3Fq%3Droyal%2Benfield%2B%252B%2BGIRL%26gbv%3D2%26hl%3Den&ei=ZHP2Su_8CYSE6wPaoPUN -
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OBJECTIVE : TO ALIGN THE FUNCTIONING OF THE SALES DEPARTMENTAS TO MEET ORGANISATIONS OVERALL OBJECTIVE.TOACHIEVE INDUSTRY LEADERSHIP THROUGH EXCELLENTSALES MANAGEMENT.
GOALS:-
GENERATING SALES VOLUME
CONTRIBUTION TO PROFITS
CONTINOUS GROWTH.
V P SALES
ZONAL SALES MANAGE
SALES MANAGER
DEALERS/SUB-DEALER
CUSTOMERS
OBJECTIVE AND GOALS
http://images.google.co.in/imgres?imgurl=http://thekneeslider.com/images/2009/04/musket4.jpg&imgrefurl=http://thekneeslider.com/archives/2009/04/09/royal-enfield-v-twin-the-musket/&usg=__B1rUdwh-6opJZbRqPq5Q5IP7Vro=&h=647&w=530&sz=151&hl=en&start=19&sig2=9ZeycTB3aQM9qMCmwtyqdg&tbnid=WZziNAAORzT9kM:&tbnh=137&tbnw=112&prev=/images%3Fq%3Droyal%2Benfield%2B%252B%2BGIRL%26gbv%3D2%26hl%3Den&ei=ZHP2Su_8CYSE6wPaoPUNhttp://images.google.co.in/imgres?imgurl=http://www.vintagebike.co.uk/Bike%2520Directories/Royal%2520Enfield%2520Bikes/images/Royal%2520Enfield%2520Constellation_jpg.jpg&imgrefurl=http://www.vintagebike.co.uk/Bike%2520Directories/Royal%2520Enfield%2520Bikes/pages/Royal%2520Enfield%2520Constellation%25203.htm&usg=__72gz6AxtHztxGVowuaU0aE-Et9M=&h=419&w=472&sz=76&hl=en&start=16&sig2=duf1QHWdwcppDb7Z-NJmlQ&tbnid=tfxGCsQXJi4QzM:&tbnh=115&tbnw=129&prev=/images%3Fq%3DROYAL%2BENFIELD%26gbv%3D2%26hl%3Den%26sa%3DG&ei=CHX2SvmKDpaI6gOUzcX_Dw -
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Marketing NetworkYou can feel the pulse of your customers, only if you get
close to them. This thought process has driven RoyalEnfield to set up has a wide network of 13 marketing
offices, 223 dealers in all major cities and towns, 25spare parts distributors and stockists and 150Authorised Service Centres. The Company also exportsmotorcycles to over 30 countries like the USA, Japan,Bahrain, UK, Germany and many European countriesthrough 5 international offices, 25 importers and over200 dealers across the globe.
http://images.google.co.in/imgres?imgurl=http://www.vintagebike.co.uk/Bike%2520Directories/Royal%2520Enfield%2520Bikes/images/Royal%2520Enfield%2520Constellation_jpg.jpg&imgrefurl=http://www.vintagebike.co.uk/Bike%2520Directories/Royal%2520Enfield%2520Bikes/pages/Royal%2520Enfield%2520Constellation%25203.htm&usg=__72gz6AxtHztxGVowuaU0aE-Et9M=&h=419&w=472&sz=76&hl=en&start=16&sig2=duf1QHWdwcppDb7Z-NJmlQ&tbnid=tfxGCsQXJi4QzM:&tbnh=115&tbnw=129&prev=/images%3Fq%3DROYAL%2BENFIELD%26gbv%3D2%26hl%3Den%26sa%3DG&ei=CHX2SvmKDpaI6gOUzcX_Dw -
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THANK YOU