53RD FORT LAUDERDALEINTERNATIONAL BOAT SHOW®

We offer so much more than justshow space..

Maximize your branding and exposure through these show

exclusive items:

ShowMAnAgeMent.coM

(1) Advertise on show’s website or Mobile APP:Different sizes of banner ads available:To download the Web/Online Media Kit, click here:http://www.showmanagement.com/insider/web_pricesheet.html

(2) Advertise in show’s Official Show Directory:The only show program officially distributed onthe show grounds. The program is also publisheddigitally.Different sizes of ads available:To download the Program rate card click here:http://www.showmanagement.com/fort_lauderdale/event/advertising

(3) Advertise on the show’s Video Wall:Get your message out all day long via the show’sVideo Wall located in the heart of the show.To download the Video Wall rate card click here: http://www.showmanagement.com/fort_lauderdale/event/advertising

ViDeo wAll - boAtShow tV!

officiAl ProgrAM

Mobile APP - MyboAtShow

Show Management(800) 940-7642

showmanagement.com

REACH QUALIFIED BUYERS!Advertise in the Official Marine Product

Source Guide & Show Directory - Printed & Digital Versions53rd Annual

Fort Lauderdale International Boat Show®

Exhibitors Receive a 10% Discount on ads

Show off your products! Be a part of

The Official Marine ProductSource Guide & Show Directory

Program Features:* Alphabetical list of Exhibitors

* Site Plan of the show’s six sites* Listing of

Superyachts on Display* Listing of new and Brokerage

vessels on display* Cross-Reference

section full of products & services.

* Reviews and Previews the new Superyachts.

* Over 50,000 distributed freeon-site at the entrances.

* The Show Directory has anunlimited shelf life.

* Make your company stand out.

* Identify your company’s location in your ad and drivecustomers to your display!

* Different shapes and sizes ofads are available.

“It’s a great ‘take-home’ pieceused throughout the entire year!It’s a Marine Phone book.”

AD Space Reservation September 28, 2012Materials Due:October 5, 2012

for more information, call Steve Sheer

@ Show Management: (954) 764-7642 x 207

www.showmanagement.com

Owned & Sponsored by: Produced & Managed by:

ADDED VALUE: Program is also digitized and lives on our website for a year!Click here or copy into your browser to see the 2011 program

http://viewer.zmags.com/publication/06faeb6c

FORT LAUDERDALE INTERNATIONAL BOAT SHOW® 2012 Official Marine Product Source Guide & Show Directory

October 25-29, 2012

ADVERTISING SPACE ORDER2012 Official Marine Product Source Guide & Fort Lauderdale International Boat Show® Directory

Advertiser/Exhibitor Name _______________________________________________________Size of Ad __________________________Color___________________ Net Rate $ __________Special Instructions _______________________________________________________________For artwork, materials, contact: __________________________________________________Bill to: Name _________________________________________ E-Mail ____________________Company ______________________________________ Telephone/Fax ___________________Address _______________________________________________________________________ City, State, Zip__________________________________________________________________

As production time and space is allocated based on orders received, no cancellations can be accepted after ad closing date. All ads must be received electronically unless prior arrangements have been made through

Show Management Advertising. As a reminder, all Show related invoices must be paid by October 8, 2012 and prior to exhibit set-up.

Ad Space Closing Date: September 28, 2012 - Materials Closing Date: October 5, 2012Mail to: Steve Sheer, Show Management Advertising

1115 N.E. 9th Ave., Fort Lauderdale, FL 33304 fax: (954) 462-4140ssheer@showmanagement.com * www.showmanagement.com

Abaco Beach Booth 961

Above BoardControls, Inc.Booth 921

AdmiralCanvasBooth 555

Abaco Marine

Booth 708

BoardControls, Inc.Booth 921

AdmiralCanvasBooth 555

2 Hulls Inc.D Dock

21st CentBooth 961

Abaco MarineLand 708D

2 Page SpreadBleed:17 1/4” w x 11 1/8” h Non-Bleed: 16 3/4” w x 10 7/8” h

Full page AdBleed: 8 5/8” w x 11 1/8” h Trimmed to: 8 3/8” w x 10 7/8” h No Live matter within 5/16”of final trim sizeNon-Bleed: 8 1/8” w x 10 5/8” h

Half page AdHorizontal: 7” w x 4 7/8” h Vertical: 3 1/2” w x 10” h

Quarter page Ad3 1/2” w x 4 7/8” h

Company Logo Next to ListingLogo reduced to fit into area approx. 2” w x 1” h Logo must be e-mailed as a separate file to ssheer@showmanagement.com

DIMENSIONS & MECHANICAL SPECS AD RATES (All prices are Net)

AD CLOSING DATE: September 28, 2012MATERIAL CLOSING DATE: October 5, 2012

Ad Size Color Non-Exhibiting Exhibitor RateBack Cover 4 Color only $ 7,599.00 $ 6,839.102 Page Spread 4 Color only $ 6,225.00 $ 5,602.50Inside Back Cover 4 Color only $ 5,650.00 $ 5,085.00Inside Front Cover 4 Color only $ 5,650.00 $ 5,085.00TAB PAGE 4 Color only $ 4,179.00 $ 3,761.00Full Page 4 Color $ 3,329.00 $ 2,996.10Full Page B/W $ 1,999.00 $ 1,799.10Half Page 4 Color $ 2,159.00 $ 1,943.10Half Page B/W $ 1,699.00 $ 1,529.10Quarter Page 4 Color $ 1,595.00 $ 1,435.50Quarter Page B/W $ 1,185.00 $ 1,066.50Logo at Listing N/A $ 360.00

ADS MUST BE SUBMITTED ON CD:when ad is created, please embed the url and e-mail addresses asthis magazine will also be in an online format.Digital files are the preferred format, both MAC and PC areacceptable. Image files accepted as .eps or .tif. Quark,Photoshop or Illustrator PDF files preferred. Image files must be noless than 300 dpi at 100% of placement size. All fonts (screenand printer) must be included. Do not use true type fonts. Do notuse style attributes such as bold and italic. Use the actual stylizedfont. Failure to provide fonts as required can cause unpredictableerrors when the files are output and create production charges tocorrect. All ads must be accompanied by a proof. Color ads musthave color proofs.All Rates Are Quoted NET.As production time and space is allocated based on ordersreceived, no cancellations can be accepted after ad closing date.As a reminder, all Show related invoices must be paid by October 8, 2012 and prior to exhibit set-up.Note: Marine Industry Advertising Restricted to Exhibitors Only!For advertising information and ideas, contact: Steve Sheer, Show Management Advertisingssheer@showmanagement.com (954) 764-7642

New Full Motion Audio & Video Advertising Opportunities Available at the

2012 Fort Lauderdale Int’l Boat Show:

Advertise to a targeted audience of over 110,000 atten-dees on the show’s Giant LED screen and an additionalscreen placed on the show’s Face Dock Cocktail Barge.Content will feature attendee interviews, clips of showseminars, show move-in & production and behind the

scenes footage shot at the show!Generate sales by communicating with the attendees

like never before. Your message will be seen and heardnumerous times during the show driving more quali-fied prospects to your booth or boat. This new screen

system will be a great way to get your message and/orSpecial Boat Show Offers across to the local, regionaland international boating community at the Greatest

Boat Show in the World.Additional Screens on the Face Dock Cocktail Barge

will show live sports, news and DirecTV programming.

Demographics of Show Attendees:Gender: Male 55%, Female 45%

Age: 25-34: 36%, 35+ 48%

BOAT SHOW Event Breakdown:5 total days

44 total event hoursROS Impressions: 132 per screen

Entire network = 1,056 impressions based on One spot buy

GIANT LED SCREEN AT BAHIA MAR International Food Court/Garden Bar Area

Full Audio/video playbackROS materials are compiled in one 20 minute

block repeating all day.

Plus as added value, your spot will also be seen on the show’s website when the show opens and staying

on our site long after the show ends.www.showmanagement.com

We Can Produce Your Advertisement too!Call today and use Show Management’s Official Video production partner for great rates. The capabilities are endless. With just a photo and logo, you can have a great message

created just for the Show! And one that you can take with you to other events!

For More Information (800) 940-7642 or (954) 764-7642 x 207

BOAT SHOW TV! 2012

BOAT SHOW TV! 2012

Wrap-Around Signage BreakdownThe JumboScreen will be outlined with advertising panels. These advertising panels will be up for the duration of the event and are offeredwith various options.

Fort Lauderdale International Boat Show®Total Event Days: 5 daysTotal Event Hours: 44 hoursEvent Viewing Audience: 110,000 over 5 days

Package OptionsAdvertising PanelsLED Screen (Each)Complete Top Panel $8,500.00 Complete Bottom Panel $7,750.00 Complete Side Panel (ea) $3,500.00 *Total Wrap $17,500.00 **Total wrap includes 6 minutes of air time

Exposure throughout the showAir-Time Options - BIG Screen in concession area and one TVscreen on three separate cocktail barges

:15 Spot every 20 minutes $1,350.00:30 Spot every 20 minutes $2,295.00:60 Spot every 20 minutes $2,995.00

Segment Sponsorship:Your company logo and name at the beginning of a BoatShowTV! Your company logo is all we need!One spot per each 20 minutes $ 975.00

Availability is on a first-come, first-served basis, reserve your time today! Custom Packages available.

Show Management1115 NE 9th Ave

Fort Lauderdale, FL 33304(954) 764-7642 or (800) 940-7642www.showmanagement.com

To See Clips from the 2011 Show click here:http://www.youtube.com/showmanagement

G E T M O R E E X P O S U R E

FIVE SHOWS - WEBSITE - APP

SHOWMANAGEMENT.COM

MEDIA KIT

MEDIA KIT

WHY SHOWMANAGEMENT.COMShow Management produces five in-water events, the Fort Lauderdale International Boat Show, theMiami Yacht & Brokerage Show and the Palm Beach Boat Show, three of the World's largest in-water boat shows. In addition, the St. Petersburg Boat Show and Suncoast Boat Show in Sarasotarank as two of the Gulf Coast's largest in-water boat shows. Over 250,000 people attend the eventscombined and consumers come from both domestic and international markets.ShowManagement.com is an ideal vehicle for advertisers as it provides exposure to a very targetedmarket of yacht builders, brokers, buyers and boating enthusiasts from around the world.

SHOWMANAGEMENT.COM FEATURES• Searchable database of participating company listings, boats and product information• Pictures of vessels or products being displayed at each event• Feature that allow you to find a Boat, Broker or Exhibitor who has what you need• Event Pricing, Discounted Tickets, Parking and Transportation information• Special events, Seminars and kids events during the boat show• Host City and Hot Spots for each show including restaurants and places of interest• Lodging and Travel information with “Special Boat Show Rates”• My Favorites allows show attendees save the exhibitors or boats they are interested in, to

plan out the show with who they want to visit and send appointment emails• Newsletter featuring boat show and industry related news• Boat Show videos and photos updated daily during the events

MYBOATSHOW APP• Search new and brokerage boats by size, manufacturer, or type of boat• Search for exhibitors and vendors, their products and location at the event• Pictures of boats and products at the event• An interactive, zoomable map to help guide users around the show• All event details along with seminars, food drinks, restroom locations and bus locations• News update daily during events• Available for iPhones, iPads and Android phones

ONLINE TRAFFIC & APP DOWNLOADS Featured events generate approximately 2 million page views• All traffic sources sent 571,888 visits via 3,515 sources and mediums • 571,888 visits came from 196 countries• 63.74% traffic from Search Engines• 18.08% traffic from Referring Sites• 18.10% Direct TrafficMYBOATSHOW APP• 6,944 Apple Downloads (April 2012)• 2,665 Android Downloads (April 2012)

OPPORTUNITIES & PLACEMENT

ShowManagement.comPh: 800-940-7642Fax: 954-462-4140email: marketing@showmanagement.com

WEB

MYBOATSHOW APP

HOME PAGES AND RUN OF SITE (ROS)The Home page of each current event is a common entry point for most visitors and pro-vides an overview of the event, it’s location, dates and times, admission prices, videos,event photos and downloadable PDF location maps and floor plans. This is a high visibilitypage, providing the highest number of “unique” visitors. during each event.

AD Position

Leader Board: Top of page for maximum visibility : 728 x 90 (Available for ROS)

Skyscraper:160 x 600 (Left side ROS)

Medium Rectangle: 300x250 (Right side ROS)

3:1 Rectangle: 300x100 IMU (Right side ROS)

Half Banners: 234x60 (Home Page only)

Ad positions 1-6 will be displayed ROS with the exception of YachtsMagazine sections

EVENT SPECIFIC PAGESAd Positions 9&10 are available on each of the following pages tied to aspecific boat showBOAT LISTING PAGE: The Boat Listing and Search Results pages provide a list of yachts as de-fined by the user including boat make,length, and exhibiting company information.COMPANIES ON DISPLAY PAGE: The companies on display is a searchable database of exhibit-ing companies and provides detailed information on companies and their products. BOAST MANUFACTURERS PAGE: The Boat Manufactirers page provides an alphabetical listingof all of the Boat Manufacturers represented at the boat showHOST CITY HOT SPOTS PAGES: This section provides information on the city of the event andacts as a guide for visitors looking for the resturants, clubs,and locations of interest. SITE PLANS: Web page featuring downloadable site plans and floor plans for the boat show’sin water and land locations that attendees download before the show.LODGING AND TRAVEL: The official web page for boat show travel and lodging to all five ofthe show destinations.PARKING AND TRANSPORTATION: Web page featuring the most up to date information for theeasiest access on places to park and shuttle services,SPECIAL EVENTS/SEMINARS: Information on special events and seminars during shows AD Position Description

Full Banner: 468 x 60 (Top of event page information)

Ful Banner: 468 x 60 (Bottom of event page information)

MEDIA KITOPPORTUNITIES & PLACEMENT

ShowManagement.comPh: 800-940-7642Fax: 954-462-4140email: marketing@showmanagement.com

WEB

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MEDIA KIT

EXHIBITOR SPOTLIGHT

COMPANIES ON DISPLAY AND BOATS ON DISPLAY PAGESOpportunities to be a featured company when someone visits these searchable pages. Thefeatured company get a high visibility ad displaying their company logo, company descrip-tion, product picture and a link to their exhibitor listing on Showmanagement.com

OPPORTUNITIES & PLACEMENT

E-NEWSLETTER The newsletter is delivered directly to the emails of consumers who have purchased tickets tothe shows, have registered for user accounts on www.showmanagement.com, opted in foremails, exhibiting companies and marine industry participants.

The e-newsletter is links to the showmanagement.com newsletter section which has the mostup to date stories, information on the shows, new vessels and products being displayed at theevents and other informative industry information. The newsletter is published leading up to events, the day before the event and a recap issueafter the event. Published a minimum of 16 times a year to a list of over 40,000 reciepients(and growing).

Sponsorship Button: 250x40 - Top of right of e-newsletter Skyscraper: 160 x 600 - Right side vertical positionFull Banner: 468x60 - Below News StoriesLeader Board: 728 x 90 - Below story teasersTesx Ads: Headline + three lines of text in lower right of newsletterSponsor Stories: Company articles featured as newsletter story

Website/Newsletter Story Ad Package: Combination of ads in e-newsletter and on website.

ShowManagement.comPh: 800-940-7642Fax: 954-462-4140email: marketing@showmanagement.com

WEB

SPOTLIGHT ADS

468X60

728X90

160X600

250X40

MEDIA KITOPPORTUNITIES & PLACEMENT

ShowManagement.comPh: 800-940-7642Fax: 954-462-4140email: marketing@showmanagement.com

WEB

HOME PAGES AND RUN OF SITE (ROS) ADS AD POSITION 3MONTHS (EXHIBITOR RATE) 6 MONTHS (EXHIBITOR RATE) ANNUAL (EXHIBITOR RATE)Leader Board TOP OF Page (728 x 90) 4800.00 3600.00 7250.00 5437.50 11500.00 8625.00Skyscraper - Left Side (160 x 600) 2850.00 2137.50 4150.00 3112.50 8250.00 6187.50Medium Rectangle: Right Side (300x250) 2850.00 2137.50 4150.00 3112.50 8250.00 6187.50Rectangle: Right Side (300x100) 1350.00 1012.50 2775.00 2081.25 7250.00 5437.50

EVENT SPECIFIC PAGE ADS - Each ad position is tied to a specific boat show.

COMPANIES ON DISPLAY PAGE FLIBS ST. PETE MIAMI PALM BEACH SUNCOASTFull Banner Top (468 x 60) 1850.00 400.00 1700.00 850.00 400.00Spotlight Listing (limited to 6 ADS) 325.00 200.00 250.00 225.00 175.00

BOATS ON DISPLAY PAGE FLIBS ST. PETE MIAMI PALM BEACH SUNCOASTFull Banner Top (468 x 60) 1700.00 400.00 1700.00 950.00 400.00Spotlight (limited to 6 ADS) 325.00 200.00 250.00 225.00 175.00

HOST CITY/HOT SPOTS PAGE FLIBS ST. PETE MIAMI PALM BEACH SUNCOASTFull Banner Top (468 x 60) 1600.00 400.00 1500.00 900.00 400.00Full Banner Bottom (468 x 60) 1300.00 350.00 1250.00 775.00 295.00

SITE PLANS PAGE FLIBS ST. PETE MIAMI PALM BEACH SUNCOASTFull Banner Top (468 x 60) 1600.00 400.00 1500.00 900.00 400.00Full Banner Bottom (468 x 60) 1300.00 350.00 1250.00 775.00 295.00

LODGING AND TRAVEL PAGE FLIBS ST. PETE MIAMI PALM BEACH SUNCOASTFull Banner Top (468 x 60) 1295.00 400.00 1250.00 900.00 400.00Full Banner Bottom (468 x 60) 995.00 350.00 900.00 775.00 265.00

PARKING AND TRANSPORTATION PAGE FLIBS ST. PETE MIAMI PALM BEACH SUNCOASTFull Banner Top (468 x 60) 825.00 400.00 800.00 900.00 400.00Full Banner Bottom (468 x 60) 565.00 350.000 550.00 775.00 200.00

E-NEWSLETTER AD RATES POSITION 3X 6X 12X 16X Sponsorship (250x40) 1500.00 2850.00 5550.00 7500.00Skyscraper (160 x 600) 450.00 800.00 1400.00 1700.00Leader Board (728 x 90) 400.00 700.00 1200.00 1500.00Full Banner (468 x 60) 350.00 600.00 1000.00 1300.00Text (headline+3 lines) 200.00 400.00 400.00 800.00

MY BOATSHOW APP ADS (Size: 320x50) - Call for pricesEvent Details Screen Search Results Screen Exhibitor List Screen Seminars Screen Favorites Screen News Screen

MYBOATSHOW APP