52N - The Future of Work
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Transcript of 52N - The Future of Work
The Future of Work: Its Impact on Talent Acquisition and Management.
Berlin - Bucharest - Budapest - Cambridge - Frankfurt - Munich - Prague - Sarajevo - Vienna - Warsaw
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Keith Robinson [email protected]
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
INTEGRATED RESOURCING SOLUTIONS
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
Who are 52N?
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Urban Migration will continue
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Two Worlds Colliding
• The Traditionalist • Security • Career Path • Predictable Income • Camaraderie
• The Free Agent• Choice• Flexibility• Opportunity• Pay for Performance
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Big Trends
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Big Trend 1 • The Rise of the Career Mosaics – Everyone as an Entrepreneur.
• GUIDING PRINCIPLE: Deliberate CHOICE rather than social pressure.
• Integration of doing what you find fulfilling - new concept of prosperity.
• 75 million unemployed youth aged 15 to 24!
• 12.7% of Youth Unemployed Globally!
• Very LOW & very HIGH Education Levels!
• Fewer marriages, Fewer kids.
• Less home ownership.
• Work/Life/Play intertwined.
• More free time.
• Values: Sustainability; Just Enough; Simplicity; Openness and Fun.
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Job Security is YOU:
...The new job security is alive and well and centred in you, not in a company.
-The New Job Security, Pam Lassiter.
REAL Stability/security comes from
-Broad Education- Many diverse skills- Flexibility- Change competence.
“
”
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
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INTEGRATED RESOURCING SOLUTIONS
THE PROGRESSORS
Big Trend 2Collaboration or Crowdsourcing
Work is more complex, ambiguous and multicultural:
• Harder to find scarce talent
• Harder to screen talent
• Demand for greater innovation
• No answers apparent for many issues
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Collaborating to Find Talent:
• Candidates source Candidates
• Employees source Candidates – Referral networks
• Online communities: – Social & Professional Networks/ Media; Facebook, Twitter or LinkedIn
• Social tools: find.ly
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Big Trend 3Health and Happiness - New concepts of Prosperity and Success
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Big Trend 4 Beyond Words• From Words to Context
• Changing nature of Communication
• Shift away from lengthy Discourse
People of the screen• Video/Image dominate
• Texting, Tweeting, Facebook me
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
2014 and Beyond
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
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INTEGRATED RESOURCING SOLUTIONS
Dominance of: • Sourcing
• Assessment
• Relationship
• Education
• Engagement
• Marketing
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52N Brand Guidelines
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
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INTEGRATED RESOURCING SOLUTIONS
Focus on: Relationship & Candidate/Customer Experience.
Social influence scores will be important
© 52 North 2013
52N Brand Guidelines
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Huge shift to virtual/mobile based recruiting tools and processes
• mSite – 30% of traffic to some job boards and career sites in UK and US now come from a mobile devices.
• The Tablet is the fastest growing device people use.
• Video Interviewing now on mobile devices.
• Mobile assessment.• Apps.• Video.• Messaging.
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Use of simulation and games.
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Move away from detailed/Textbased job descriptions
© 52 North 2013
52N Brand Guidelines
® 52N 2013
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This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
Conclusions • Talent will become more difficult to attract
• Talent will be either be globally mobile or locally immobile
• Work will become more project based
• The “we are in control generation”
• Recruiters/HR will become “Talent Project Co Coordinators”
• Word of Mouth, Referrals, Talent Communities will become more important
• Talent and the Organisation will become truly diverse
• The Employer Brand will be critical
• You will need a BOYD Policy “Bring Your Own Device”
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
https://www.sideskills.com/p/sideskills-social-hiring
© 52 North 2013
52N Brand Guidelines
® 52N 2013
4
This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.
INTRODUCTIONTHE 52˚N WORDMARK
2.1 Introduction - wordmark
INTEGRATED RESOURCING SOLUTIONS
THANK YOUKeith Robinson