Connecting Your Enterprise: Collaboration at Scale

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@Tracx

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Our Speakers Nolan Carleton works for AT&T in Corporate Communications, specifically Employee Communications. She leads AT&T’s employee advocacy program, Social Circle, and a couple other company-wide initiatives. Nolan has a background in strategic communications and Human Capital, specifically Lean Six Sigma and Organizational Transformation. Nolan is passionate about employee engagement, helping others to build a personal brand and developing their thought leadership. @ParsleyCarleton

Danielle Gerson is a solutions engineer at Tracx. She works with the sales team, serving as the technical expert, as well as with the product team to ensure that the unified social enterprise platform reflects the needs and interests of clients. Danielle's background in mathematics and her experience working with technology companies in both direct sales and lead generation, combined with her persistent interest in the ever-changing landscape of the social media and technology space has led to a fulfilling career path. Danielle started her work at Tracx as an inside sales representative, discovering and nurturing leads. @tracx

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

DeShelia Spann is a Digital Marketing Strategist at Eaton and directs their employee advocacy initiative. Through the Eaton Brand Advocacy Program employees are inspired to engage their networks with relevant content promoting Eaton’s business and the power management industry while gaining insight to company and departmental news. In addition, it offers the opportunity to amplify existing marketing programs and messaging throughout various social channels. @DeSheliaSpann

5

Connecting Your Enterprise: Collaboration at Scale

How to unify social media for all departments and roles within the enterprise

Breaking Down Silos

6

Social Analytics & Listening

Customer Care Community Management Marketing

Most enterprises start out in a segmented environment where by multiple departments are roles are isolated from one another and using their own social media point solutions and environments.

Why is this a problem?

7

• Multiple datasets – disjointed insights

• Disjointed Workflow

• Gap between insights and engagement/publishing

• Publishing in a vacuum

• Limited Communication between teams

• No place to grow: users locked in point environments

What is the solution?

8

Equip the enterprise with an environment that provides the intelligence, workflows, and capabilities necessary for all departments and roles that also allows users to

communicate and work with one another for everything “social media”.

Marketing

Public Relations

Innovation

Sales

Campaigns

Community

Collaboration

Customer Care

9

4 Leading Best Practices

10

• Seamless Integration of Functions

• Organized Teams and Governance

• Open Lines of Communication

• Platform Customization

4 Leading Best Practices

PAGE 11

Why Employee Advocacy?

• Create community and increase engagement

• Educate members: share knowledge and information

• Spread news about our company

• Help our members grow thought leadership

PAGE 12

AT&T Social Circle: relaunched October 2014

We turned our brand advocacy program into an

employee advocacy program.

An authentic voice and more engaging

materials immediately

boosted participation – and

results.

PAGE 13

AT&T Social Circle

Program Stats:

• 4000 joined advocates

• >50% active

• Reaching 6.7M people

• 101.6k shares

• $2.7M EMV

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Let’s hear it from one of our own…

“As an AT&T Employee engaged in Social

Media, I love to put the word out about

our new products & offerings along with

sharing links to new commercials and

bragging about new awards and

recognitions.  I am in the community

everyday promoting our brand and

helping our company stand out among

the competition!”

Robert

© 2014 Eaton. All Rights Reserved. 15

Eaton is a leading power management company

We help the world use electrical, fluid and mechanical power more reliably, efficiently, safely and sustainably

Aerospace – Electrical – Hydraulics – Vehicle

© 2015 Eaton. All Rights Reserved.. 16

Eaton: Collaboration at scale

• Employee advocacy • Innovation hubs• Creative content mix

#SMTLive

Our Speakers Nolan Carleton works for AT&T in Corporate Communications, specifically Employee Communications. She leads AT&T’s employee advocacy program, Social Circle, and a couple other company-wide initiatives. Nolan has a background in strategic communications and Human Capital, specifically Lean Six Sigma and Organizational Transformation. Nolan is passionate about employee engagement, helping others to build a personal brand and developing their thought leadership. @ParsleyCarleton

Danielle Gerson is a solutions engineer at Tracx. She works with the sales team, serving as the technical expert, as well as with the product team to ensure that the unified social enterprise platform reflects the needs and interests of clients. Danielle's background in mathematics and her experience working with technology companies in both direct sales and lead generation, combined with her persistent interest in the ever-changing landscape of the social media and technology space has led to a fulfilling career path. Danielle started her work at Tracx as an inside sales representative, discovering and nurturing leads. @tracx

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

DeShelia Spann is a Digital Marketing Strategist at Eaton and directs their employee advocacy initiative. Through the Eaton Brand Advocacy Program employees are inspired to engage their networks with relevant content promoting Eaton’s business and the power management industry while gaining insight to company and departmental news. In addition, it offers the opportunity to amplify existing marketing programs and messaging throughout various social channels. @DeSheliaSpann

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Upcoming Webinar

June 2nd

Way Beyond Listening: Integrating Listening Into Your Platform for ROI

Featuring: Brian Melinat, Kristine Vick and Ben Lapidus