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THE FRENCH MARKET

MAY 2012

The French Market offers lots of lessons on how to deliver a great everyday fresh food experience for the whole family. Indoor and out. At good prices.

WHY TO SEE IT

AUCKLAND, NEW ZEALAND

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The French Market combines an outdoor farmer’s market with indoor coffee bar, restaurant, wine store, tea tasting, deli, and more. There is all manner of fresh food (seafood, meat, vegetables), direct from farms and sea. Shoppers eat fresh baked pastries, tarts and pizza direct from ovens in the middle of a barn-like space. (Hard to beat a fresh croissant right out of the oven.) You can eat and go, sit family style amid the eats and treats as long as you want, or have food delivered home. There’s friendly fast service, balloons for the kids, and great ice cream.

THE FRENCH MARKET

THE FRENCH MARKET | MAY 2012

Stalls with tasty surprises -- smoked garlic

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THE FRENCH MARKET

THE FRENCH MARKET | MAY 2012

Fresh cheese and tarts

Pastries fresh out of the oven. Names and prices are handwritten on the wax paper

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THE FRENCH MARKET

THE FRENCH MARKET | MAY 2012

Or sit and share the experience

Inside "the barn," coffee pick up and goodies to go

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THE FRENCH MARKET

THE FRENCH MARKET | MAY 2012

Inside, definitely a French feel

The extensive wine department, and great values

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THE FRENCH MARKET

THE FRENCH MARKET | MAY 2012

Something for everyone - tea tastings!

!or balloon animals to keep kids (big and small) happy

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WHAT WORKS:

»! Best of all is how “freshness” is delivered.

»! The wraparound experience: farm stalls “greet” the customers, ovens in the middle of the barn deliver fresh pastries and bread and the most wonderful aroma.

»! There’s something for everyone.

»! Food is offered any way you want it – sit and eat it, take it with you or have it delivered.

WHAT DOESN’T WORK:

»! The crowds on a Sunday morning. But who can blame them. (And the calories.)

THE FRENCH MARKET

THE FRENCH MARKET | MAY 2012

Home delivery too

307 SEVENTH AVENUE SUITE 1707

NEW YORK NY 10001

P 212.924.7780 | F 212.924.7608 | E INFO@WSLSTRATEGICRETAIL.COM

© W S L M A R K E T I N G I N C . A L L R I G H T S R E S E R V E D 2 0 1 2

CONTACT ELIZABETH NEAGLE @ ENEAGLE@WSLSTRATEGICRETAIL.COM FOR QUESTIONS OR ADDITIONAL INFORMATION ABOUT THIS RESEARCH