50/50 projects overview
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Transcript of 50/50 projects overview
5050 IS A COLLABORATIVE FUNDRAISING EXPERIMENT INDIVIDUALS COLLECTIVES amp AGENCIES
AROUND THE WORLD ARE HACKING AND MAKING INNOVATIVE DIGITAL FUNDRAISING PROJECTS IN THEIR SPARE TIME TO RAISE FUNDS FOR THE FAMINE IN EAST
AFRICA
OUR CHALLENGE LAUNCH 50 WEB BASED PROJECTS IN 50 DAYS THEN RAISE pound1 MILLION FOR FAMINE AID
photo credit to UN PhotosStuart Price
KIND OF LIKE A DIGITAL LIVE AID
SO HOW DOES IT WORK
LAUNCHEDMAKING PHASE
UN WORLD
FOOD DAY
50DAYS TO FIND amp
MAKE 50 PROJECTS
26 AUGUST 16 OCTOBERMAKING PHASE DONATING PHASE
GO MASSIVE ON PR REACH amp RAISE MILLIONS
5050 HOW IT WORKSWE ARE HERE
1 DAY LEFT UNTIL WORLD FOOD DAY
46 PROJECTS FROM 8 COUNTRIES
THERENEARLY
GETTING READY TO DONATE
5050 PROJECTS OVERVIEW
AfricashbackAn affiliate Amazon store selling the top 50 bestsellers in each category with a brief intro and image and most importantly an Amazon affiliate link
Click the item you were going to buy anyway 5-10 goes to East Africa
Mike Overthrow is a digital marketing specialist at Ecclesiastical Insurance in Cheltenham Glos by day Tired dad of two and cover version collecting wannabe DJoccasional blogger by night
coveritupsounds
httpafricashbackcom
5050 MIX
Fallon have teamed up with Ed amp Tom from the Chemical Brothers and their genius collaborators Flat Nose Georgersquos Adam Smith amp Marcus Lyall to create an exclusive piece of digital content
The track is a new mix of the Chemical Brothersrsquo classic track lsquoThe Boxerrsquo and features bespoke visuals created by Flat Nose George Flat Nose George (wwwflatnosegeorgecom) are currently busy collaborating with The Chemical Brothers on the live feature film Donrsquot Think which will be out early next year
fallonlondon
The Fat PlannerAlejandro Lozada (aka lacreid) is head strategist at Cheil Mexico and formerly a client at Unilever (regional and global brand work for Ponds Sunsilk and Vaseline) in Mexico Buenos Aires and New York City
Hes been eating exclusively what an African refugee would for the 50 day making phase of the 5050 campaign
Cheil Americas recently committed to matching up to $10k of the total Alejandro has raised
mitchellopgmailcom
lacreid
lacreid
httpdontfeedtheplannerwordpresscom
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
OUR CHALLENGE LAUNCH 50 WEB BASED PROJECTS IN 50 DAYS THEN RAISE pound1 MILLION FOR FAMINE AID
photo credit to UN PhotosStuart Price
KIND OF LIKE A DIGITAL LIVE AID
SO HOW DOES IT WORK
LAUNCHEDMAKING PHASE
UN WORLD
FOOD DAY
50DAYS TO FIND amp
MAKE 50 PROJECTS
26 AUGUST 16 OCTOBERMAKING PHASE DONATING PHASE
GO MASSIVE ON PR REACH amp RAISE MILLIONS
5050 HOW IT WORKSWE ARE HERE
1 DAY LEFT UNTIL WORLD FOOD DAY
46 PROJECTS FROM 8 COUNTRIES
THERENEARLY
GETTING READY TO DONATE
5050 PROJECTS OVERVIEW
AfricashbackAn affiliate Amazon store selling the top 50 bestsellers in each category with a brief intro and image and most importantly an Amazon affiliate link
Click the item you were going to buy anyway 5-10 goes to East Africa
Mike Overthrow is a digital marketing specialist at Ecclesiastical Insurance in Cheltenham Glos by day Tired dad of two and cover version collecting wannabe DJoccasional blogger by night
coveritupsounds
httpafricashbackcom
5050 MIX
Fallon have teamed up with Ed amp Tom from the Chemical Brothers and their genius collaborators Flat Nose Georgersquos Adam Smith amp Marcus Lyall to create an exclusive piece of digital content
The track is a new mix of the Chemical Brothersrsquo classic track lsquoThe Boxerrsquo and features bespoke visuals created by Flat Nose George Flat Nose George (wwwflatnosegeorgecom) are currently busy collaborating with The Chemical Brothers on the live feature film Donrsquot Think which will be out early next year
fallonlondon
The Fat PlannerAlejandro Lozada (aka lacreid) is head strategist at Cheil Mexico and formerly a client at Unilever (regional and global brand work for Ponds Sunsilk and Vaseline) in Mexico Buenos Aires and New York City
Hes been eating exclusively what an African refugee would for the 50 day making phase of the 5050 campaign
Cheil Americas recently committed to matching up to $10k of the total Alejandro has raised
mitchellopgmailcom
lacreid
lacreid
httpdontfeedtheplannerwordpresscom
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
KIND OF LIKE A DIGITAL LIVE AID
SO HOW DOES IT WORK
LAUNCHEDMAKING PHASE
UN WORLD
FOOD DAY
50DAYS TO FIND amp
MAKE 50 PROJECTS
26 AUGUST 16 OCTOBERMAKING PHASE DONATING PHASE
GO MASSIVE ON PR REACH amp RAISE MILLIONS
5050 HOW IT WORKSWE ARE HERE
1 DAY LEFT UNTIL WORLD FOOD DAY
46 PROJECTS FROM 8 COUNTRIES
THERENEARLY
GETTING READY TO DONATE
5050 PROJECTS OVERVIEW
AfricashbackAn affiliate Amazon store selling the top 50 bestsellers in each category with a brief intro and image and most importantly an Amazon affiliate link
Click the item you were going to buy anyway 5-10 goes to East Africa
Mike Overthrow is a digital marketing specialist at Ecclesiastical Insurance in Cheltenham Glos by day Tired dad of two and cover version collecting wannabe DJoccasional blogger by night
coveritupsounds
httpafricashbackcom
5050 MIX
Fallon have teamed up with Ed amp Tom from the Chemical Brothers and their genius collaborators Flat Nose Georgersquos Adam Smith amp Marcus Lyall to create an exclusive piece of digital content
The track is a new mix of the Chemical Brothersrsquo classic track lsquoThe Boxerrsquo and features bespoke visuals created by Flat Nose George Flat Nose George (wwwflatnosegeorgecom) are currently busy collaborating with The Chemical Brothers on the live feature film Donrsquot Think which will be out early next year
fallonlondon
The Fat PlannerAlejandro Lozada (aka lacreid) is head strategist at Cheil Mexico and formerly a client at Unilever (regional and global brand work for Ponds Sunsilk and Vaseline) in Mexico Buenos Aires and New York City
Hes been eating exclusively what an African refugee would for the 50 day making phase of the 5050 campaign
Cheil Americas recently committed to matching up to $10k of the total Alejandro has raised
mitchellopgmailcom
lacreid
lacreid
httpdontfeedtheplannerwordpresscom
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
SO HOW DOES IT WORK
LAUNCHEDMAKING PHASE
UN WORLD
FOOD DAY
50DAYS TO FIND amp
MAKE 50 PROJECTS
26 AUGUST 16 OCTOBERMAKING PHASE DONATING PHASE
GO MASSIVE ON PR REACH amp RAISE MILLIONS
5050 HOW IT WORKSWE ARE HERE
1 DAY LEFT UNTIL WORLD FOOD DAY
46 PROJECTS FROM 8 COUNTRIES
THERENEARLY
GETTING READY TO DONATE
5050 PROJECTS OVERVIEW
AfricashbackAn affiliate Amazon store selling the top 50 bestsellers in each category with a brief intro and image and most importantly an Amazon affiliate link
Click the item you were going to buy anyway 5-10 goes to East Africa
Mike Overthrow is a digital marketing specialist at Ecclesiastical Insurance in Cheltenham Glos by day Tired dad of two and cover version collecting wannabe DJoccasional blogger by night
coveritupsounds
httpafricashbackcom
5050 MIX
Fallon have teamed up with Ed amp Tom from the Chemical Brothers and their genius collaborators Flat Nose Georgersquos Adam Smith amp Marcus Lyall to create an exclusive piece of digital content
The track is a new mix of the Chemical Brothersrsquo classic track lsquoThe Boxerrsquo and features bespoke visuals created by Flat Nose George Flat Nose George (wwwflatnosegeorgecom) are currently busy collaborating with The Chemical Brothers on the live feature film Donrsquot Think which will be out early next year
fallonlondon
The Fat PlannerAlejandro Lozada (aka lacreid) is head strategist at Cheil Mexico and formerly a client at Unilever (regional and global brand work for Ponds Sunsilk and Vaseline) in Mexico Buenos Aires and New York City
Hes been eating exclusively what an African refugee would for the 50 day making phase of the 5050 campaign
Cheil Americas recently committed to matching up to $10k of the total Alejandro has raised
mitchellopgmailcom
lacreid
lacreid
httpdontfeedtheplannerwordpresscom
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
LAUNCHEDMAKING PHASE
UN WORLD
FOOD DAY
50DAYS TO FIND amp
MAKE 50 PROJECTS
26 AUGUST 16 OCTOBERMAKING PHASE DONATING PHASE
GO MASSIVE ON PR REACH amp RAISE MILLIONS
5050 HOW IT WORKSWE ARE HERE
1 DAY LEFT UNTIL WORLD FOOD DAY
46 PROJECTS FROM 8 COUNTRIES
THERENEARLY
GETTING READY TO DONATE
5050 PROJECTS OVERVIEW
AfricashbackAn affiliate Amazon store selling the top 50 bestsellers in each category with a brief intro and image and most importantly an Amazon affiliate link
Click the item you were going to buy anyway 5-10 goes to East Africa
Mike Overthrow is a digital marketing specialist at Ecclesiastical Insurance in Cheltenham Glos by day Tired dad of two and cover version collecting wannabe DJoccasional blogger by night
coveritupsounds
httpafricashbackcom
5050 MIX
Fallon have teamed up with Ed amp Tom from the Chemical Brothers and their genius collaborators Flat Nose Georgersquos Adam Smith amp Marcus Lyall to create an exclusive piece of digital content
The track is a new mix of the Chemical Brothersrsquo classic track lsquoThe Boxerrsquo and features bespoke visuals created by Flat Nose George Flat Nose George (wwwflatnosegeorgecom) are currently busy collaborating with The Chemical Brothers on the live feature film Donrsquot Think which will be out early next year
fallonlondon
The Fat PlannerAlejandro Lozada (aka lacreid) is head strategist at Cheil Mexico and formerly a client at Unilever (regional and global brand work for Ponds Sunsilk and Vaseline) in Mexico Buenos Aires and New York City
Hes been eating exclusively what an African refugee would for the 50 day making phase of the 5050 campaign
Cheil Americas recently committed to matching up to $10k of the total Alejandro has raised
mitchellopgmailcom
lacreid
lacreid
httpdontfeedtheplannerwordpresscom
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
1 DAY LEFT UNTIL WORLD FOOD DAY
46 PROJECTS FROM 8 COUNTRIES
THERENEARLY
GETTING READY TO DONATE
5050 PROJECTS OVERVIEW
AfricashbackAn affiliate Amazon store selling the top 50 bestsellers in each category with a brief intro and image and most importantly an Amazon affiliate link
Click the item you were going to buy anyway 5-10 goes to East Africa
Mike Overthrow is a digital marketing specialist at Ecclesiastical Insurance in Cheltenham Glos by day Tired dad of two and cover version collecting wannabe DJoccasional blogger by night
coveritupsounds
httpafricashbackcom
5050 MIX
Fallon have teamed up with Ed amp Tom from the Chemical Brothers and their genius collaborators Flat Nose Georgersquos Adam Smith amp Marcus Lyall to create an exclusive piece of digital content
The track is a new mix of the Chemical Brothersrsquo classic track lsquoThe Boxerrsquo and features bespoke visuals created by Flat Nose George Flat Nose George (wwwflatnosegeorgecom) are currently busy collaborating with The Chemical Brothers on the live feature film Donrsquot Think which will be out early next year
fallonlondon
The Fat PlannerAlejandro Lozada (aka lacreid) is head strategist at Cheil Mexico and formerly a client at Unilever (regional and global brand work for Ponds Sunsilk and Vaseline) in Mexico Buenos Aires and New York City
Hes been eating exclusively what an African refugee would for the 50 day making phase of the 5050 campaign
Cheil Americas recently committed to matching up to $10k of the total Alejandro has raised
mitchellopgmailcom
lacreid
lacreid
httpdontfeedtheplannerwordpresscom
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
5050 PROJECTS OVERVIEW
AfricashbackAn affiliate Amazon store selling the top 50 bestsellers in each category with a brief intro and image and most importantly an Amazon affiliate link
Click the item you were going to buy anyway 5-10 goes to East Africa
Mike Overthrow is a digital marketing specialist at Ecclesiastical Insurance in Cheltenham Glos by day Tired dad of two and cover version collecting wannabe DJoccasional blogger by night
coveritupsounds
httpafricashbackcom
5050 MIX
Fallon have teamed up with Ed amp Tom from the Chemical Brothers and their genius collaborators Flat Nose Georgersquos Adam Smith amp Marcus Lyall to create an exclusive piece of digital content
The track is a new mix of the Chemical Brothersrsquo classic track lsquoThe Boxerrsquo and features bespoke visuals created by Flat Nose George Flat Nose George (wwwflatnosegeorgecom) are currently busy collaborating with The Chemical Brothers on the live feature film Donrsquot Think which will be out early next year
fallonlondon
The Fat PlannerAlejandro Lozada (aka lacreid) is head strategist at Cheil Mexico and formerly a client at Unilever (regional and global brand work for Ponds Sunsilk and Vaseline) in Mexico Buenos Aires and New York City
Hes been eating exclusively what an African refugee would for the 50 day making phase of the 5050 campaign
Cheil Americas recently committed to matching up to $10k of the total Alejandro has raised
mitchellopgmailcom
lacreid
lacreid
httpdontfeedtheplannerwordpresscom
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
AfricashbackAn affiliate Amazon store selling the top 50 bestsellers in each category with a brief intro and image and most importantly an Amazon affiliate link
Click the item you were going to buy anyway 5-10 goes to East Africa
Mike Overthrow is a digital marketing specialist at Ecclesiastical Insurance in Cheltenham Glos by day Tired dad of two and cover version collecting wannabe DJoccasional blogger by night
coveritupsounds
httpafricashbackcom
5050 MIX
Fallon have teamed up with Ed amp Tom from the Chemical Brothers and their genius collaborators Flat Nose Georgersquos Adam Smith amp Marcus Lyall to create an exclusive piece of digital content
The track is a new mix of the Chemical Brothersrsquo classic track lsquoThe Boxerrsquo and features bespoke visuals created by Flat Nose George Flat Nose George (wwwflatnosegeorgecom) are currently busy collaborating with The Chemical Brothers on the live feature film Donrsquot Think which will be out early next year
fallonlondon
The Fat PlannerAlejandro Lozada (aka lacreid) is head strategist at Cheil Mexico and formerly a client at Unilever (regional and global brand work for Ponds Sunsilk and Vaseline) in Mexico Buenos Aires and New York City
Hes been eating exclusively what an African refugee would for the 50 day making phase of the 5050 campaign
Cheil Americas recently committed to matching up to $10k of the total Alejandro has raised
mitchellopgmailcom
lacreid
lacreid
httpdontfeedtheplannerwordpresscom
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
5050 MIX
Fallon have teamed up with Ed amp Tom from the Chemical Brothers and their genius collaborators Flat Nose Georgersquos Adam Smith amp Marcus Lyall to create an exclusive piece of digital content
The track is a new mix of the Chemical Brothersrsquo classic track lsquoThe Boxerrsquo and features bespoke visuals created by Flat Nose George Flat Nose George (wwwflatnosegeorgecom) are currently busy collaborating with The Chemical Brothers on the live feature film Donrsquot Think which will be out early next year
fallonlondon
The Fat PlannerAlejandro Lozada (aka lacreid) is head strategist at Cheil Mexico and formerly a client at Unilever (regional and global brand work for Ponds Sunsilk and Vaseline) in Mexico Buenos Aires and New York City
Hes been eating exclusively what an African refugee would for the 50 day making phase of the 5050 campaign
Cheil Americas recently committed to matching up to $10k of the total Alejandro has raised
mitchellopgmailcom
lacreid
lacreid
httpdontfeedtheplannerwordpresscom
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
The Fat PlannerAlejandro Lozada (aka lacreid) is head strategist at Cheil Mexico and formerly a client at Unilever (regional and global brand work for Ponds Sunsilk and Vaseline) in Mexico Buenos Aires and New York City
Hes been eating exclusively what an African refugee would for the 50 day making phase of the 5050 campaign
Cheil Americas recently committed to matching up to $10k of the total Alejandro has raised
mitchellopgmailcom
lacreid
lacreid
httpdontfeedtheplannerwordpresscom
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
TWITTER SWEAR-JARImagine getting fined a quid every time you fucking swore Thatd make so much cunting money
Oh shit
Thats the thing that Albion London are making a social swear-jar for the digital age
fuckfamine
albionlondon
httpswearjarcc
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
PHONE2FOODIn partnership with electronics buyback service BuyMyTronicsLA based team Hank Justin and Emily have set up Phone2Food
When you donate an old phone through Phone2Food the buyback cash is donated directly to UNICEF rather than being sent back to you
It will only take 7400 iPhone 4s being donated to make it to $1m
HankLeber
HankLeber
httpwwwbuymytronicscomphone2food
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
Facebook FaminePledge money to stay off Facebook for an agreed period of time
When you pledge update your Facebook page and profile picture with the Facebook Famine logo so that all your friends know what yoursquore doing
Facebook Famine is the brainchild of Public House - a group of eleven Hyper Island students whove come together to converse collaborate evolve and achieve
httpwwwfacebookcomfacebfamine
mitchellop
publichouse
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
CHARITY SWEARBOXAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
swearbox
wwwcharityswearboxcom
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
Chain FunderA Made by Many idea - originally by Mike Laurie
Chain Funder disrupts email chain letters for good
Herersquos how it works set a target for your fund pledge how much you promise to donate and invite a friend to do the same This sets off a chain reaction of promises until your target is reached The catch is nobody donates a penny until we reach the target
Some might call it a Ponzi scheme extortion an abuse of friendships or anti-social media We call it ChainFunder
mikelaurie
mikelaurie
httpchainfundercom
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
TOILET TO POCKETSwiss agency Relax In The Air have created a project that exploits the daily rhythms of nature to drive giving
By donating for famine relief in East Africa every time you go to the toilet youll remember that youre lucky enough to process food and drink
To participate download the toilet tracker dashboard count the number of times you go to the loo and how much youll donate per visit
On 16 October donate the total amount to famine aidWe are all consumerists The more you consume the more you reject
mccasal
mccasal
sdufaux
sdufaux
httpwwwrelaxintheaircomtoilettopocket
mc
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
INSTAEARTHNathan Dicken from Modea has developed InstaEarth a way to explore Instagram photography via Google Maps and to connect with Instagram users around the globe The app allows you to search by username tag and Google Places and also gives you the ability to share any page For 5050 Nathan has created a special version of InstaEarth When a user logs in they are presented with two contrasting sets of tagged photos food vs famine meal vs hunger dinner vs starvation Itrsquos a stark visual reminder that many of us have more than enough to live on while others have nothing Users are invited to donate to UNICEF before heading on to use the app
instaearth
instaearth
httpinstaearthme
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
THIS IS A SECRET PROJECT FOR A WHILE BBH New York
saneel griffinfarley
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
4WORDS4Words challenges you to create a short video inspired by the 4 words Help For A Change Upload it to our site and send it out to Twitter and Facebook from there
Users will visit 4words and see information on the project recent uploaded videos
They can select where on the East Africa region they wish to take over and login using their Facebook credentials Well then ask them to upload a video that encompasses the 4words Help For A Change
Once uploaded and with the users permission well post to Facebook and Twitter links to the users video on the website
4words
httpwww4wordsco
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
SPACE FOR CHANGESpace for Change is a website that will provide life-changing ad-space where a brand can donate a current piece of video content that allows consumers to view the content and make a difference at the same time
In return we ask the brand for the promise of a financial donation if we guarantee views of the content Every view will help to change the lives of those in East Africa
lukewicker
flnm
httpspaceforchangeinfo
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
DrSamuelJohnsonTom Morton lives in New York and leads strategy for Euro RSCG
His alter ego is DrSamuelJohnson on Twitter
Tom is backing 5050 projects with tweets in Dr Samuel Johnsonrsquos inimitable style
DrSamuelJohnson
httptwittercomDrSamuelJohnson
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
I GIVE A BUCKNOW YOU GIVE A FKMake a donation of a buck and an automatic tweet will be sent to the media asking them to give a fk Every re-tweet gets more donations and the more people we get to donate the louder our disruption will be
The project was created by Peter Hamilton and Heidi Kikoler of Disrupt4Good
Disrupt4Good
httpgiveabuckgd
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
AFRICA NEEDS YOUA website that targets celebrities who tweet brand endorsements for cash The platform lets you send prewritten tweets urging each celebrity to donate to the cause and tweet to their millions of followers
Jack and Paul are two designers turned advertising creatives who have produced work for brands such as Sony Converse and Diesel Enjoythis are a creative production studio specialising in all things digital
_africaneedsyou
httpwwwafricaneedsyoucom
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
DARE-BOTDareBot uses social media to help people raise money by doing stupid difficult or disgusting things DareBot allows people to support stupidity by collecting all the supporter donation promises and totting them up until the darer hits their target and does the deed
We think this really trades on the very asynchronous nature of Twitter especially when theres someone with lots of followers who want to do something for charity
We could imagine people like Graham Linehan or even Ashton Kutcher daring to do things and keeping track of all the people whove supported the dare
The messaging is very clear - I will only do THIS THING if you lot promise to donate X amount
malbonster
httpdarebotherokuappcom
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
THE POUND STOREThe Pound Store is an online pound shop with a twist All the products in the store can save the lives of famine victims in East Africa showing that even a pound1 donation can make a real difference
wwwpoundstoreukcom
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
GOOD BELLY PROJECTThis idea brings foodies and restaurants together to support our cause by reversing the idea of boycotting - ldquobuy-cottingrdquo
People love food so much they take photos of their meals to share with friends Were reaching out to foodies and turning their passion into action by getting restaurants to donate for every photo posted
Its a win win win Foodies enjoy new restaurants and cuisine restaurants get more patrons and receive publicity and most importantly we help children in East Africa enjoy dinner too A full belly is a good belly
How it works
1 Take a photo of your meal at one of the participating restaurants2 Upload your pics to Instagram with the hashtag eatforhunger3 Tag your restaurant locations4 Restaurants donate a $ for every photo uploaded
mullenunbound
wwwgoodbellyprojectcom
joingoodbelly
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
TIPS FOR CHANGEArnold Worldwide in Boston have hatched a plan to jump-start a grassroots awareness campaign in Boston using foursquarersquos tips system
They are finding as many places as possible in Boston on Foursquare in that sell food For each location theyll add a tip telling people about the famine crisis with a direct link to donate to UNICEF
They are also building a simple website which explains how to do this in your city so that the same action can be replicated around the world
arnoldworldwide
httponmetipsforchange
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
GIVE IT UP FOR EAST AFRICAThis project comes from JWT in NYC Its a project they were already working on
The idea is that you put a request out for a chilli recipe or to learn juggling or an essay on the metaphysical property of ping pong and say that you are willing to donate $10 (or whatever) for that service
Someone then sees that request and fulfils it - giving you the chilli recipe or whatever for free but asking that the $10 goes to East Africa famine relief
koopstakov
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
LETrsquoS NOT DO LUNCHBSSP in San Francisco held an ideas hack to generate a project for 5050
Rather than go out to eat with your colleagues or interested vendor over a business lunch that is most likely paid for by an expense account donate $5 $10 or $15 to Famine Relief
They want to make a web app that integrates with Google Calendar and iCal and allows people to send each other a meeting request for a lunch date at a given restaurant But instead of actually attending lunch both parties would donate the money to E Africa famine relief
cotton
httpwwwfacebookcomletsnotdolunch
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
FASHION AUCTION WITH ITEMS FROM A SPECIAL CELEB
THIS IS A SECRET PROJECT FOR A WHILE
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
THE 6 MINUTES PROJECTA child dies of starvation in East Africa every 6 minutes Donate just 6 minutes of your salary to make a real difference Use our app to calculate what 6 minutes is worth to you and donate it to an urgent and heart breaking cause
This is a joint project between The Social Practice and the Kaldor Group The Social Practice is a full service fully integrated social media agency while the Kaldor Group is a new venture based on building beautiful apps and HTML based platforms for publishers and advertisers
social_practice
the6minutesproject
PatsMc
httpwwwfacebookcomsixminutessk=app_282478995112726
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
GOOGLE HANGOUTSTom Gibby and Syd Lawrence from London contacted 5050 with a project called Hangouts for Charity where people bid to take part in Google+ Hangout with a celebrity
It works like this
Spaces for a 10-person Google Hangout with a celeb will be auctioned to the highest bidder
bull 1 space to be used by the celeb
bull 1 space by the organiser
bull 7 spaces to the highest bidders
bull 1 space randomly selected for any user that has donated any amount of money - so if the cheapest pledge for one of the top 7 spaces stands at pound3000 then even if I can only afford to donate pound5 then I still have a chance of winning the space on the hangout
Zee from The Next Web will be the first celebrity to take part
adverplanner
httphangoutsforcharitycom
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
TODAY I EAT FOR AFRICAKoen and Evert in Belgium contacted 5050 with an initiative to called Today I Eat for Africa
In Koens words We want people to have a look in their own plate decide what it is worth and donate that money We all take our daily meals too much for granted without realizing the need of others that kind of idea
They are donating all funds raised to Belgiums umbrella aid collection organisation 1212Be who include UNICEF
httpwwwtiefaorg
tiefa
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
GIVE YOUR LUNCH TO AFRICAEwan from Grey London had already set this project up and have now asked us to add it to the 5050 platform
Give your lunch to Africa asks you to donate what you would normally spend on lunch to the appeal
element404
wwwgiveyourlunchtoafricaorguk
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
FIGHT THE FAMINEYou can help spread awareness and grow support for the cause by displaying a clickable ldquoFight the Faminerdquo Action Emblem on Facebook in your email signature and on your blog
When you get the Action Emblem you also have the opportunity to donate to support UNICEF
15 Million Elephants
httpwwwfacebookcom15MillionElephants
httpwww15millionelephantsorg
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
NYC HACKATHONFarrah Bostic held a hackathon in NYC on the 2324 September at Cos new Grind offices and the event was sponsored by AppFirst (and a local brewery)
5 projects were ready to go at the end of the weekend with two more planning to launch
Because of the success of the NYC hackathon there are two more hack weekends being planned in San Francisco and Tokyo
farrahbostic
farrahbostic
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
BUY TUNES FEED AFRICABuy apps music and film from iTunes using the 5050 portal
4 of every purchase is donated to Unicef
httpbuytunesorg
buytunes
httpwwwfacebookcombuyTunes
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
FESTIVAL FOOD SWAPDonate the cost of a nasty festival meal and drink to the East Africa famine appeal and in return youll receive free copies of Festival Annual 09 Festival Annual 10 and the soon-to-be-published Festival Annual 11
Food and drink at music festivals leaves you mainly with bad memories from the prices to the dodgy tum By donating to famine relief youll get free copies of Festival Annual giving you nothing but the best festival memories from the summer
httpfestivalannualcom
festivalannual
festival_annual
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
THE KARMA EQUALIZERTurn your bad into something good
Restore your karma balance to acceptable levels and keep people alive For every douchey thing you do in the world make a small donation to UNICEF to help the famine in East Africa Your bad karma will be offset
httpappsfacebookcomkarma_equalizer
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
PIMP MY TWEETPimp out your tweets for a day to people who donate to UNICEF
photo credit to Molly Aaker
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
ONE EVERY SIXA simple web app One Every Six is based on the fact that one child dies every six minutes in the famine a childs silhouette fades away as a timer counts down from six minutes You can stop the silhouette from disappearing by donating to UNICEF and it shares your good deed in a Facebook status update
photo credit to Molly Aaker
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
A MILE IN THEIR SHOESIn Their Life has teamed up with 5050 Good at the NYC Famine Hackathon find ways to raise money and awareness for famine relief in Africa
A husband-and-wife team Greg Bergida and Michelle Wu came up with the idea of a pledge campaign to launch on World Food Day in which donors give up mass transit or carry a gallon of water or live off aid rations for one day - and donate to UNICEF
httpwwwfacebookcomintheirlifeprojects
intheirlife
photo credit to Molly Aaker
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
KENYAN CHICKENS
There has been an outbreak of Newcastle disease and the farmers of East Kenya need your help Purchase vaccine by making a donation to the East African famine relief and then try to capture the wacky chickens so that they can be vaccinated before the disease spreadsAll donations go directly to UNICEF and support the East African famine relief
This will be launched by 20 October
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
FEAST FOR FAMINEHost a $10-a-plate dinner party to show what its like for the millions of people starving in Africa Ask guests to arrive hungry then surprise them with a menu of typical food rations a small bowl of beans 1 whole wheat tortilla and a glass of water For less than $15 total you can serve 20 dinners raise $200 for UNICEF and create lasting empathy for African families in need
httppartiqueeventsFeastToEndFamine
partique
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
KIDS DRAW FOR EAST AFRICAA child is dying of hunger every six minutes in Somalia In six minutes your child can paint or draw a picture that can mean the difference between life and death
John and Charlotte have built a site which will auction off childrensrsquo drawings and donate all the proceeds to charity
httpkidsdrawforeastafricaorg
crashtherocks
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
12000000 PEOPLEWolff Olins alongside OMD Bernard Hodes and Doremus have launched an inter-office month-long appeal to raise money for the East African crisis
Employees are donating their lunch money and every penny will be matched by their respective agencies
The team also made an in-office installation a sheet of paper with 12000000 dots on it which helps communicate the magnitude of the issue
yelenaford
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
DROP BY DROPDrop by Drop catches people at the moment of using water and enables them to donate their water bill - underlining the difference between how much we have and how little drought-stricken East Africa has
QR code stickers in the shape of water drops can be placed next to water coolers taps toilets and showers The codes link to a website where you can donate directly
httpdxdgd
drpxdrp
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
MAKING STUFF NOT BREAKING STUFFTEE SHIRT SHOPIn the week leading up to the Good for nothing hack weekend for 5050 in London - the city erupted into riots where so much anger ended up in the destruction and smashing up of property business and peoplersquos livesThe spirit of Good for Nothing and the 5050 project is about using human energy to make and do positive stuff to create rather than destroyWersquore setting up a web shop online to sell this Tee There will be 2 designs and people can choose their own colour combinations The tees are Earth Positive 100 organic and 90 reduced CO2
All profits go to UNICEF Our goal is to sell 1000
makingstuffnotbreakingstuff
g00dfornothing
wwwgoodfornothingco
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
ETSY FOR GOODEtsy for Good is a program still in development in which Etsy sellers can designate one product as their 5050 product - the proceeds of which go directly to UNICEF
We plan to integrate the UNICEF donate button directly into the Etsy API for these sellers to use on their existing sites and to build a syndicated site or blog page that will allow people to search for products by 5050 or UNICEF
farrahbostic
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
CELEBRITY LEFTOVERSAn online auction of leftovers Whether itrsquos David Bowiersquos quiche or Cliff Richardrsquos tagliatelle celebrity leftovers help raise money for those who donrsquot have enough food to survive Leftovers are cast in resin to preserve them Those sold online are thenposted to the highest bidder
How do the public get more broadly involved For those who want to donate but donrsquot want to fork out for Jaggerrsquos rich tea biscuit multiple small affordable items will be available for immediate purchase For example Rolf Harrisrsquo pea for pound5 Buy one or lots
dentsulondon
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
PLUMPTON MORNINGSPlumpton Mornings is a digital art project exploring the relationship between physical and digital certainty and uncertainty A series of physical artworks will be created and auctioned off for 5050
Team Smithery (John V Willshire) an innovation works amp Artomatic (Tim Milne) a physical design agency for the digital world
willsh
httpplumptonmorningstumblrcom
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
GROWAn upside down pyramid scheme for the 21st century Creatives are asked to donate an illustration of an apple 50eu and to ask 2 more creatives to do the same They can also ask friendsfamilyfollowers to water their apples for a small donation
As more creatives come on board our web-based field of apples (and donation fund) grows and grows and (hopefully) grows
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
AND BIG THANKS TO
VICTORS amp SPOILS CHILLY GONZALES MINT DIGITAL UNICEF
CHAMELEON
VampS have put us on the front page of their crowdsourcing platform
Chilly donated the music for the launch video
Mint developed the code that helps us integrate with JustGiving
UNICEF helped us write the APIs to integrate with their donation
back-end and with advice
Chameleoneu helped us to write the API to integrate with UNICEF in the UK
CONVIO
Conviacom helped us to write the API to integrate with UNICEF in the US
SHESAYS BECAUSE STUDIO
SheSays have helped us by telling their network about 5050 amp blogging
Loz at Because Studio helped us with the video and the 5050 brand design
THE BEAN CAST
Bob at The Bean Cast let us plug the project on podcast 166
COUTISSON VA
Coutisson VA helped us with PR and contacting celebs
