50 Ways to Grow Your Email List
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description
Growing your email list is one of the highest-return marketing activities you can do. Your email list is one of the most valuable assets of your business. Actually it is the most valuable part of your business - after you. These are 50 super-fast lessons in how to find more email subscribers using opt-in optimization, social media, online marketing, offline marketing, creating a great email newsletter and reducing opt-outs. Email lists shrink 30% per year due to list churn, so you have to be adding more than 30% of your subscribers every year just to keep your list the same size.
Transcript of 50 Ways to Grow Your Email List
Why should you grow your email list?
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…Isn’t email dead?
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Which marketing tactics have the best ROI in your company?
Source: DMA National client email report, May 2012
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“What is the first thing you check online every morning?”
Optimize Opt-ins
Social Media
Online Marketing
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Offline Marketing
Create Great Emails
Minimize Opt-outs
What we’re going to talk about
Optimize the opt-in form
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#1
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Put your email sign up form on every page of your site
#2
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Put an email sign up form on every page, not just a link to an email sign up page
Use this:
Not this:
#3
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Use more engaging copy than just “subscribe” in the opt-in form button
#4
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Test pop-ups
#5
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Add a testimonial for your email messages near the opt-in box
#6
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Limit how much information you ask for in the opt-in box
Would you sign up for this
or this?
#7
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Offer an incentive to sign up
#8
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Include a link to your privacy statement near your sign-up box
#9
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Start testing
Social
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Media
#10
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Add a custom tab to your Facebook page
#11
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Create a LinkedIn group
#12
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Add a sign up form on your blog
#13
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Promote your newsletter in your tweets
#14
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Promote your email newsletter in your YouTube videos
#15
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Use Pinterest to promote your emails
#16
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Use your Google + business page for email signups
#17
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Create a SlideShare account
ONLINE
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Marketing
#18
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Use Google AdWords and other pay per click platforms to drive people to an email sign up page
#19
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Write an ebook
#20
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Put a sign up promo in your email signature line
#21
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Partner with other companies and websites
#22
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Use co-registration
#23
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Add “send to a friend” buttons to product pages
#24
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Add a “hello bar”
Get weekly deals on overstocked inventory – sign up for our emails
#25
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Create a specific landing page for each one of your media events
#26
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Include a prompt to join your email list at the beginning of the order process
#27
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Write guest posts on related blogs. Use your author bio area to promote your newsletter.
#28
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Create an app
#29
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Add an email sign up form to your Google AdWords ads
#30
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Host a webinar
#31
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Post on forums
OFFLINE
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Marketing
#32
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Don’t overlook the fish bowl
#33
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Send postcards with an email sign up offer
1,000 4 x 6 postcards printed and mailed for
$380
#34
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Put your best email list sign up promo on your business cards
#35
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Offer a special email sign up bonus the next time you host or participate in an event
#36
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Add a call to action to sign up for your email list on all your printed materials
#37
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Start a series of speaking engagements
#38
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Use the phone
#39
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Add a flyer promoting your emails to every package you mail
#40
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Network
Create
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GreatEmails
#41
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Find out what your readers really want to know about.
#42
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Create a valuable, free online tool that only requires people to register with their email address
#43
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Segment your list
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Segmenting by behavior is more effective than segmenting by preferences
Source: MarketingSherpa Email Marketing Benchmark Survey Methodology: Fielded Sep 2010
#44
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Design for phones
#45
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Make your email messages easy to scan
#46
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Use personalization
#47
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Have a “guest emailer” every so often
#48
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Encourage readers to share their stories
Minimize
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opt-outs
#49
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Reduce opt-outs and spam complaints with double opt-in
2011 Mail Chimp survey of single versus double opt-in lists:
Double opt-in got28% unique opens6.3% click-throughs1.1% hard bounces.83% soft bounces
Single opt-in got17% unique opens3% click-throughs1.85% hard bounces1.1% soft bounces
From a GetResponse whitepaper: “accounts using confirmed opt-in experienced almost 40% fewer spam complaints!”
#50
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Let subscribers control how often they hear from you
BONUS
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ideas
#51
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Run a contest
#52
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Reward employees who get the most email signups
#53
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Write for industry publications. Use your author bio area to promote your newsletter.
for my email newsletter atPamNeely.com/slideshare
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Sign up
Questions?
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