50 shades of Siebel mobile

1Customer Excellence Redefined.

50 shades of Siebel mobile

Markus Schneeweis

ec4u expert consulting AG


Agenda

Start

The disruption

What means mobile?

Siebel Mobile – clash of the generations?

Part 1

Part 2

Part 3

Our offerPart 4


Social Media Mobile CloudBig Data

Key Technology Trends


90% of

all data created in last 2 years

Key Technology Trends

64% of world population

Social Media Mobile CloudBig Data

1.28Bactive users

2015

2011


Technology is Changing Everything

St. Peter’s Square, Rome

Mobile, Digital, Social via the Cloud


33%In production by division

Active Research/On Radar

33%

Source: CIO Magazine Tech Poll/Tech

Piloting19%

23%

10% In production enterprise-wide

33%6% Upgrading

9% Not interested

Mobile Applications Investment


Current State of Mobility - Challenges

2/3 of the time spent on mobility

projects is connecting to, and securing back-end systems

Time spent

87% of enterprises are updating or

releasing mobile apps every 6 months or less

Source: 2014 Triangle Research Survey

93% of enterprises are concerned with data loss

and other security breaches related to mobile devices

Concerns with security breach

Updating or releasing Mobile

Apps


Oracle Mobile Strategy

MOBILE SECURITY

Build Your Own Apps

Oracle’s Mobile Apps

ORACLE MOBILE PLATFORM

APP


Let‘s talk about mobile – just a new component?

Mobile


What does „Mobile“ mean?

Part 2


Mobile Trends

Native apps still rule in the consumermarket as they offer great user experience

BYOD – Governance and Compliance, Mobile device management and Security

Hybrid mobile applications – combiningHTML5 with native capabilities

Bring your own devices making HTML5 web apps – a favourite among enterprise platforms


Mobile Applications


Native Apps - Characteristics

Technology:

Java, Objective-C, Visual C++,

Visual C#, Java

Strength:

Performance, Responsiveness, native

functions, best support for offline

(Data Storage, Push-Notification)

Weakness:

Development and developer work

platform specific, Malware, no

standards in server architecture,

Deployment (App Store)

Hybrid

Web App


Hybrid Apps - Characteristics

Technology:

Java, HTML5, CSS3, JavaScript

Strength:

Access to some native functions,

platform independent, common

technology, short ramp-up

Weakness:

Cross-domain browser issues, Java

Script is single-threaded,

Responsiveness, Deployment, Access

to device features through JavaScript

not efficient

Web App

Native


Mobile Web Apps – Characteristics

Technology:

JavaEE, PHP, .NET, HTML, CSS, other

frameworks

Strength:

Zero deployment, updates, available

for all mobile devices, standard

server architecture, reusable

Weakness:

No access to device functions or

limited access with HTML5, Web

Browser, offline access rather hard

to implement, rendering may vary

due to browser, performance

Native Hybrid


What is different - Reduction

Complexity,

Data Volume,

Bandwidth,

User Interactions,

Resource Consumption,

Display Size,

Layout & Design,

User Training


What is different - Increase

User Experience,

Handling,

Responsiveness,

Usability,

Robustness, Testing


Business processes are complex

What is most important

if you design a mobile

business process?


Reduce complexity

Usability

Only certain parts of the complete process

Divide and conquer: split the process into tasks

Reduce input and output information

(e.g. only mandatory fields)

Aggregation (Data, functions, UI)

Focus (e.g.. Simple/Advanced Mode)

Use helping hands (e.g. Auto Completion)

De-couple any dependencies (if possible)


Security & Compliance

Security is the key

Protect:

Availability

Data integrity

Correctness of data

Legal requirements

Who did it?

Do not mix up: encryption, authentication,

authorization

Compliance is quite important some companies


People

People doing projects

Leverage stakeholders and talk to them

Requirements engineering

Build your team (Siebel: Newbies can be excellent

in new technologies)

Differentiate between native/hybrid/web app

developers

Plan and steer projects as usual (?!?)


Siebel and mobile – clash of the generations?

Part 3


Solutions for Siebel CRM

Mobile Application Framework (MAF)- iOS and Android- Full hybrid

Classic Open UI Application with Responsive Web Design

Connected and Disconnected Open UI - WebApp- Offline-sync

Siebel Remote

CRM Desktop- Outlook- Offline-sync

PIM Integration- Contacts

Mobile Application Framework (MAF)

Open UI Existing solutions


Roadmap – Mobile Open UI

Siebel Mobile Introduced

Sales and Service applications delivered

Industry Applications

Life Sciences

Consumer Goods

Templates to create yourown UX quickly

Leverage existing Siebel Views

Look and Feel, native device features

Siebel Disconnected Mobile

Support on iOS, Android

Configurable andExtendable

Online/Offline Support

Disconnectedextensibility API

Device Recognition

Siebel Enhanced Mobile Applications

Responsive UI extended toTablets

Role based Persona DrivenUI

Hybrid Applications

Incremental Sync andeDetailing

Industry Applications

Financial Services

Citizen Self-Serice

Industry Mobile Applications

New industry Mobile solutions

Task based Mobile applications

Disconnected Consumer Goods application


Classic Open UI Application with Responsive Web Design

DEMO


CRM Desktop


CRM Desktop

CRM Sales functionality is available Microsoft Outlook (Siebel 8.1, R19, Fusion V)

CRM Data: Customer, Opportunity, available in Outlook

PIM Data: Calendar, contact and consolidated in Outlook

Users control how information is sync´ed to the CRM system

Interaction Tracking makes it easy to track, analyze email interaction with customers

Offline Access: Sales reps can access sales data while disconnected from network


Remote Client


Siebel Remote

Windows based desktops/laptops only

Fully functional Siebel

Primarily meant for offline usage

Local database of all user visible data

Requires periodic user extracts when schema is extended

“Heavy” use of device processor

Trickle sync – can be set for network detection on set interval

Siebel Remote and Siebel Mobile Disconnected

Siebel Server

Server Database

Local Database


Runs in the cloud

Zero-scripting

Declarative

Deployment

Oracle Mobile Cloud Service


Oracle Mobile Cloud Services

Click your app

Supports Alta UI

Part of Oracle‘s

Cloud family

Supports

deployment

Integration with

WebServices


Based on Siebel standard

Disconnected version

Vertical solutions available

Siebel Open UI Mobile


Customer experience

Run WLAN or disconnected

Adjusts to suit the capabilities of

modern tablets and smartphones

Leverages device capabilities such

as location service, email, camera

and signature capture

Supports sales and service

business processes, as well as

industry specific process flows

Leverage Siebel views and

configuration (existing, new, or

hybrid)


Siebel Mobile

Same look and for connected or

disconnected application

Mobile Application on Mobile devices only

Native Device Intergration

Email

GPS – Location Based Services

One touch dialing

Signature Capture

Multi touch gesturing

Portrait/Landscape Configuration

Icons Instead of Labels

Swipe on Lists

HTML5/CSS level 3/JQM

UI Extensibility

Symbolic URL Integration


Enables developers to build hybrid mobile apps

Build once, deploy it onto multiple devices

Leverage existing Java and Web skill sets

Mobile Application

Framework (MAF)


„ A guiding principle for MAF is to reduce the entry

barrier to mobile development for enterprise

programmers, making them productive as early as

possible!“

Mobile Application Development


Architecture Overview

MAF provides a complete development framework that leverage Java, JavaScript and HTML 5


Open UI

How to choose the right architecture?

Effort + User experience

MAF with

Remote URL

MAF with

AMX

Customized view for

mobile apps

Integration with device

services like camera

Data Visualisation – charts,

graphs etc.

Declarative – future proof

for extensibility support

Incorporate mobile-friendly

remote web content

Integrate web applications to

leverage device services Works immediately after

installation

Extend existing Siebel

applications to mobile devices


Benefits

Productivity Boosting Framework

Build once, run on multiple-platform

Access to native device features

Modular, reusable components

Alta UI: Modern extensible UI

Navigating a Complex Landscape

Java for business logic

Disconnected: SQLite

with encryption

Integrated security


Alta UI - A new design system for modern & clean apps

Contemporary native iOS and Android look & feel

Design for mobile with native components

Keep layouts simple and uncluttered

Provide a clear information hierarchy

Engage users with more visual content


Demo

DEMO

Open UI Mobile with MAF Container

MAF Application with Alta UI


Offer to customers


Siebel Mobile Assessment(5-8 days)

Analysis

•Understanding and file the requirements

•Deliverable: Scope document

Process

•Understanding the business process

•Breakthrough workshop

Architecture

•Analyze interfaces and infrastructure

•Understanding architectural constraints

•Security

Report

•Prepare and finalize the report

•Present and discuss the finale report

•Deliverable: Assessment document

• Management Stakeholder• Project manager

• IT / Infrastructure

• All

• Business Manager• Business stakeholder


The end

50 shades of Siebel mobile

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