50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear...

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50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square hole. It was Roy H. Williams that said “A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistakes altogether.” That's precisely what you are doing by reading this document. Don't let this be something you browse once and let it collect digital dust in a folder somewhere on your hard drive. If you use this document often it'll be worth millions to you. It will inspire new campaigns, better landing pages, and make you a smarter advertiser. The ads you are about to see have collectively made hundreds of millions of dollars. Which brings me to the topic of verification. I am not a lawyer, accountant, or journalist. I'm a media buyer like you. The information collected in this document was done with AdBeat a tool that lets you spy on and analyze ad campaigns. I took my 10 years of experience in digital media buying and used the

Transcript of 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear...

Page 1: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

50 Ads That Made Millions

Brought to you by DMBIOnline.com

Dear Advertiser,

I can already tell you're one of the smart ones.

The round pegs in a square hole.

It was Roy H. Williams that said “A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistakes altogether.”

That's precisely what you are doing by reading this document. Don't let this be something you browse once and let it collect digital dust in a folder somewhere on your hard drive.

If you use this document often it'll be worth millions to you. It will inspire new campaigns, better landing pages, and make you a smarter advertiser.

The ads you are about to see have collectively made hundreds of millions of dollars.

Which brings me to the topic of verification.

I am not a lawyer, accountant, or journalist. I'm a media buyer like you. The information collected in this document was done with AdBeat a tool that lets you spy on and analyze ad campaigns.I took my 10 years of experience in digital media buying and used the

Page 2: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

AdBeat tool too look up advertisers that I knew were very successful.

Due to client privacy I can't point out which, but several of these ads were created and advertised by yours truly. I can say that they were in the finance space and survival prepper space. In those cases I have first hand knowledgethat they have made many millions.

I ignored the major brands like Ford, Disney, WesternUnion because while their ads have made millions, they do a different type of marketing. I'm a bigbeliever in the power of branding, but I kept to companies that were doing direct response marketing.

The information is not 100% accurate. In order to be 100% accurate I would have to either work for these companies or somehow convince them to willingly offer up their biggest secrets.

In my experiences AdBeat is roughly 80% - 90% accurate. If you ask around though, these companies and the ads in this document are massive successes. Now that I've covered my ass, let's all have some fun and dig into the cornucopia of wealth secrets contained in this doc.

#1: TruthAboutAbs.com

Landing Page: http://www.truthaboutabs.com/fat-burning-kitchen.html

Page 3: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#2: LowerMyBills.com

Landing Page: https://www.lowermybills.com/

#3: RevolutionGolf.com

Landing Page: http://coaches.revolutiongolf.com/power-leaks/your-number-1-power-leak.aspx

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#4: TaxSlayer.com

Landing Page: https://www.taxslayer.com/dont_waste_a_second

#5: LendingTree.com

Landing Page: https://www.lendingtree.com/credit-cards

Page 6: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#8: Chegg.com

Landing Page: https://www.chegg.com/study/

#9: LifeLock.com

Landing Page: https://www.lifelock.com/index-taxtime-30d

Page 7: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#10: Harrys.com

Landing Page: https://try.harrys.com/lp-2f-box-tv/

#11: PalmBeachGroup.com

Landing Page: http://pros.palmbeachgroup.com/1512PBLSS/PPBLRC11/?h=true

Page 8: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#12: StansberryResearch.com

Landing Page: http://thecrux.com/dyncontent/look-who-is-going-bankrupt-next/

#13: InstantCheckmate.com

Landing Page: https://www.instantcheckmate.com

Page 9: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#14: Fool.com

Landing Page: http://www.fool.com/ecap/stock-advisor/247-3d-china

#15: Wayfair.com

Landing Page: http://www.wayfair.com/gateway.php

Page 11: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#18: Fullsail.edu

Landing Page: https://learn.fullsail.edu/combo_cw_1a

#19: TheCardiacKiller.com

Landing Page: http://thecardiackiller.com/video.php

Page 12: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#20: BloodPressureSolution.com

Landing Page: http://bloodpressuresolution.com/33-adw

#21: Biotrust.com

Landing Page: http://securegg.biotrust.com/tfbh/30-second-method/

Page 13: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#22: SimpleBloodSugarFix.com

Landing Page: http://simplebloodsugarfix.com/news/963/video_1food

#23: Weebly.com

Landing Page: https://www.weebly.com/

Page 14: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#24: Zulily.com

Landing Page: http://www.zulily.com/womens-dresses

#25: TouchofModern.com

Landing Page: https://www.touchofmodern.com/sales?no_wall=1

Page 15: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#26: PimsleurApproach.com

Landing Page: https://www.pimsleurapproach.com/presentation588.asp?uid=454975&s1=gdn300jmp1

#27: LocalSaver.com

Landing Page: http://www.truthaboutabs.com/fat-burning-kitchen.html

Page 16: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#28: USConcealedCarry.net

Landing Page: http://try.usconcealedcarry.net/concealed-carry-info-k

#29: ZenDesk.com

Landing Page: https://www.zendesk.com/beautifully-simple

Page 18: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#32: Carbonite.com

Landing Page: https://www.carbonite.com/en/cloud-backup/personal-solutions/personal-plans/buy/

#33: TheBarefootWriter.com

Landing Page: http://www.thebarefootwriter.com/free/get-started/

Page 19: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#34: TheCreditSolution.com

Landing Page: http://www.thecreditsolutionprogram.com/d-btn-gpf-bv-12q

#35: Power4Patriots.com

Landing Page: https://secure.power4patriots.com/video/power/

Page 20: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#36: EasyAutoQuotes.com

Landing Page: http://www.easy-autoquotes.com/

#37: Salesforce.com

Landing Page: https://www.salesforce.com/form/pdf/2016-state-of-it.jsp

Page 21: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#38: Ancestry.com

Landing Page: http://dna.ancestry.com/

#39: Bose.com

Landing Page: https://www.bose.com/en_us/products/speakers/wireless_speakers/soundtouch-10-wireless-system.html

Page 22: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#40: 4Imprint.com

Landing Page: https://www.4imprint.com

#41: Tableau.com

Landing Page: http://get.tableau.com/asset/5-best-practices-for-creating-effective-dashboards.html

Page 23: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#42: Outbrain.com

Landing Page: http://www.outbrain.com/get-your-content-discovered-3

#43: LegendsofHonor.com

Landing Page: http://lp.legendsofhonor.com/

Page 24: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#44: Audible.com

Landing Page: http://www.audible.com/mt/STSY

#45: ManageEngine.com

Landing Page: https://www.manageengine.com/products/service-desk/index-od.html

Page 25: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#46: Zappos.com

Landing Page: http://www.zappos.com/

#47: Uber.com

Landing Page: https://get.uber.com/cl/ubermilitary/

Page 26: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#48: VisualStudio.com

Landing Page: https://www.visualstudio.com/en-us/products/visual-studio-dev-essentials-vs.aspx

#49: Grammarly.com

Landing Page: https://www.grammarly.com

Page 27: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

#50: AstrologyAce.com

Landing Page: http://astrologyace.com/insta/maro/landing_pages/facebook/desktop/cosmic

Big Takeaways

First, I wish I had used a different browser when doing the research for this report because I'm now being retargeted x50!!!

However, the glaring data staring you in the face is that 300x250 and 300x600 ad formats are consistently the winners. I did skip over a few video or HTML 5 ads, since I can't easily share them here. However, even those newer ad formats were still in these sizes.

Having managed over $10 million in ads myself, I've seen this first hand. I

Page 28: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

always start my campaigns with a single 300x250 ad. I know that if I can't getit to work with that ad, I'm just not going to make it work.

The reason why the 300x600 ad size works is because it usually replaces two 300x250 ads. Typically, this is in the left or right sidebar of a site. Not to mention it also just gives you more room for your message and is literally bigger.

I'll also ad that once you get a good 300x250 ad to work, you should role it out to as many ad sizes as possible. You can see all the sizes available here. The other ad sizes often will double the volume of your traffic and sales. Justdon't spend all that time and energy upfront. Wait until you have something tested and perfected first.

Lastly, the final detail you can extrapolate from this report is that the majority of these ads have a custom landing page matching the ad. Unfortunately, I could not share every landing page. I just chose the one thathad the highest ad spend attributed to it. However, if you had seen all of my research you would see that creating a landing page that matches each of your ads is critical.

It's more work, but whoever is willing to do it will be generously rewarded.

Too often I see amateurs driving all of their ads to the same page. They treat every ad network and every ad the same. These people often struggle to get their ads profitable. What works great on Facebook doesn't always work great on Taboola. OR vice versa. You MUST start creating custom landing pages for each of your ads.

The bulk of this research was done with the AdBeat competitive intelligence tool. If you want to go deeper on any of the ads listed in this report, they have a free trial I suggest you use.

You will need to pay for their largest plan in order to get financial data.

Page 29: 50 Ads That Made Millions · 50 Ads That Made Millions Brought to you by DMBIOnline.com Dear Advertiser, I can already tell you're one of the smart ones. The round pegs in a square

Thank you for downloading and reading this report. If you enjoyed this material and got value from it, then the greatest favor you can do for me is not sharing it directly.

It took me almost 12 hours to do the research and create this PDF. If you justshare the report directly, you're basically robbing me of that hard work. Instead just tell your friend where you got the report...

http://get.dmbionline.com/50-ads

That small act, helps me immensely. I know you'll do the right thing, and I appreciate you for it. Thanks again.

Justin BrookeFounder of DMBIOnline.com