5-Year SEM Plan to Increase Student Enrollment & Retention ...

27
KENTUCKY COMMUNITY & TECHNICAL COLLEGE SYSTEM KCTCS is an equal opportunity employer and education institution. A STRATEGY FOR SUCCESS 5-Year SEM Plan to Increase Student Enrollment & Retention at Somerset Community College This report developed by the SEM Teams at SCC, Tracy Casada, chair Recruitment Team: Cindy Clouse and Stuart Simpson, co-chairs Retention Team: Trent Pool and Elaine Kohrman, co-chairs

Transcript of 5-Year SEM Plan to Increase Student Enrollment & Retention ...

KENTUCKY COMMUNITY & TECHNICAL COLLEGE SYSTEMKCTCS is an equal opportunity employer and education institution.

A StrAtegy For SucceSS5-Year SEM Plan to Increase

Student Enrollment & Retentionat Somerset Community College

This report developed by the SEM Teams at SCC, Tracy Casada, chair

Recruitment Team: Cindy Clouse and Stuart Simpson, co-chairsRetention Team: Trent Pool and Elaine Kohrman, co-chairs

Table of Contents

Introduction ....................................................................................................................................2 SCC Strategic Plan ........................................................................................................................3 SEM Teams.....................................................................................................................................4 Headcount/FTE Data .....................................................................................................................5 Recruitment Goals ................................................................................................................... 6-16 Retention Goals ...................................................................................................................... 17-26

Page 2 

SOMERSET COMMUNITY COLLEGE

STRATEGIC ENROLLMENT MANAGEMENT PLAN

2016

Somerset Community College (SCC) is one of sixteen colleges that make up the Kentucky

Community and Technical College System. Opened in 1965 and accredited by the Southern

Association of Colleges and Schools Commission on Colleges (SACSCOC), our goal is to

prepare students for successful transfer to Kentucky four-year colleges or for immediate entrance

into fulfilling careers. The College serves the south central region of Kentucky and offers a wide

variety of one and two year programs to meet the needs of students, employers and the

community. Currently, approximately one half of SCC’s enrollment is in A.A. degree and A.S.

degree transfer programs, with the remainder of the enrollment in A.A.S. degree programs,

offering degrees, diplomas, and certificates within the applied technologies. SCC has six

locations in six counties dedicated to providing a quality learning experience for students in all

fields of study. Our locations include the Somerset Campus, Laurel Campus, McCreary Center,

Clinton Center, Russell Center and Casey Center. In addition, SCC provides dual-credit courses

at several high school sites. In addition to our multiple locations, we serve students from

counties across the state and in other states.

Page 3 

SCC 2016-22 Strategic Plan: Vision, Values, and Goals

Vision To be recognized as a world-class college educating a globally competitive workforce.

Values Flexibility and innovation Quality and excellence Openness and accountability Continuous improvement Data- and outcomes-driven decision-making Inclusion, equity, respect, and global diversity Balance, collaboration, and teamwork

Goals Raise the level of educational attainment in the Commonwealth by positioning SCC as

the accessible, affordable, and relevant postsecondary education choice for area students. Increase access and success for all SCC students, particularly among traditionally

underserved populations. Develop clear pathways through all levels of postsecondary education with an emphasis

on experiential learning that lead to successful employment outcomes for SCC graduates. Improve student engagement, support, experiences, and success with best-in-class

academic and student services. Align programs and curricula with needs of employers that enhance the employability,

job placement, and career development of SCC graduates.

SCC MISSION

The mission of Somerset community college is to improve the employability and quality of life of area citizens as the primary provider of:

• college and workforce readiness • transfer education • Workforce education and training • associated student support services

Somerset community college, a member of the Kentucky community and technical college System, is a public associate degree granting institution serving the south central region of Kentucky.

Page 4 

§ College Executive Team/ SEM Steering Committee

Dr. Tony Honeycutt, Provost

Jill Meece, Interim Chief Business Officer

Dr. Clint Hayes, Director of the Office of Institutional Effectiveness and Research (OIER)

Cindy Clouse, Director of Advancement (includes Marketing and Recruiting)

Linda Bourne, Associate Dean for Distance Learning

Christy Adams, Sr. Admissions Advisor/Contact Center Supervisor

§ Marketing/Recruitment Council

Stuart Simpson: Faculty … Co-Chair

Cindy Clouse: Marketing … Co-Chair

Alesa Johnson: Workforce Solutions

Carol Calcaterra: Faculty

Dana Muse: Faculty

Christy Adams: Admissions

Linda Bourne: Distance Learning

Holly Bowers: Recruiting

Donnia Vanschoyck: Recruiting

§ Retention/Completion Council

Elaine Kohrman: Faculty … Co-Chair

Trent Pool: Advising Staff … Co-Chair

Carol Calcaterra: Faculty

Tracy Casada: Dean of Students (Project Lead)

Kim Cleberg: Advising Faculty

DeAnna Proctor: Staff

§ Data Team

Dr. Tony Honeycutt

Dr. Clint Hayes

Matthew Jones

Amanda Smith

Page 5 

SOMERSET COMMUNITY COLLEGE HEADCOUNT AND FTE DATA

Official Unofficial College Fall

2008 Fall 2009

Fall 2010

Fall 2011

Fall 2012

Fall 2013

Fall 2014

Fall 2015

ASHLAND 4078 4493 4762 4977 3948 3385 3356 2758BIG SANDY 4711 5048 5360 5370 5157 4754 4659 4973BLUEGRASS 12146 13378 14183 14210 13265 12367 10961 10423ELIZABETHTOWN 5762 6915 7890 7820 7592 6950 7353 6431GATEWAY 3477 4206 4799 4857 4648 4648 4594 4593HAZARD 4071 4714 4796 4726 3804 3791 3465 3252HENDERSON 1948 2206 2227 2142 1964 2038 2000 1577HOPKINSVILLE 3235 3755 3867 4464 3827 3611 3568 3135JEFFERSON 14412 14992 15259 15092 14346 13503 13667 12158MADISONVILLE 4421 4597 4883 4595 4554 4523 4434 4677MAYSVILLE 3479 4128 4518 4640 3652 3623 3510 3342OWENSBORO 5585 6328 7061 7095 4768 4297 4162 3988SOMERSET 7175 8201 9262 10028 7915 7537 7017 6407SOUTHCENTRAL 3971 4899 5186 5718 5299 4914 4115 4034SOUTHEAST 4864 4959 5189 5216 5123 5222 3661 3146WEST KENTUCKY 6607 7529 7422 7352 7052 7202 6505 6055KCTCS Total 89942 100348 106664 108302 96914 92365 87027 80949 Data Source: CPE Official data except for most recent time frame. Most recent data uses Unofficial Student Records.

SCC Total credit hrs. FTE

Fall 2008 57589.94 3839.33

Fall 2009 71714.08 4780.94

Fall 2010 80694.68 5379.65

Fall 2011 83230.20 5548.68

Fall 2012 69852.13 4656.81

Fall 2013 68185.62 4545.71

Fall 2014 65964.98 4397.67

Fall 2015 59755.74 3983.72

Page 6 

Overall Enrollment Target: Current fall enrollment for 2015 was 6410. Our enrollment goal for Fall 2016 is 6620 and SCC plans to grow to 7026 by Fall 2020.

Recruitment Goal 1: In Fall 2016, SCC plans to grow enrollment to 6620 which is 210 students over Fall 2015 of 6410. Beginning in 2017, increase enrollment by 1% for Fall 2017 and Fall 2018 and then by 2% for 2019 and 2020.

Increase enrollment of direct entry high school graduates from the college’s main service area from 584 to 647 in Fall 2016 and to 687 by 2020. The main service area includes 20 high schools in 15 counties. The counties include Adair, Casey, Clay, Clinton, Cumberland, Jackson, Knox, Laurel, Lincoln, McCreary, Pulaski, Rockcastle, Russell, Wayne, and Whitley.

Page 7 

*Enrollment growth may need to be reevaluated each fall semester

Strategy A: Increase communication to prospective students in high school.

Tactic Timeline Person(s) Responsible Measure Cost

Recruiters and/or their representatives increase visits to service area high schools

Visits to be completed by the end of June 2017

Holly Bowers and Donnia Vanschoyck Will Report To Tracy Casada

At least 3 visits to each service area high schools

No additional cost

Transition to collecting majority of prospect information for the enrollment funnel on electronic forms

Paper forms used for less than twenty percent (20%) of the information gathered by the end of May 2017

Holly Bowers and Donnia Vanschoyck Will Report To Tracy Casada

Eighty percent (80%) of prospect info available in Radius was collected on electronic forms

Scanners and hotspots

School Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015Actual Fall as 

of July 16'Fall 2016 Fall 2017 Fall 2018 Fall 2019  Fall 2020

Adair 7 7 7 12 7 27 27 27 28 28 29

Casey 18 25 19 29 27 18 27 27 28 28 29

Clay 18 43 37 40 25 23 25 25 26 26 27

Clinton 19 27 29 31 26 22 26 26 27 27 28

Corbin HS 9 12 14 15 17 11 17 17 17 18 18

Cumberland 7 4 5 4 12 5 12 12 12 12 13

Jackson 14 18 28 24 28 20 28 28 29 29 30

Knox 4 3 7 9 6 4 6 6 6 6 6

Lincoln 7 14 5 12 11 14 14 14 14 15 15

Lynn Camp 7 4 3 2 7 8 8 8 8 8 8

McCreary 40 47 52 55 35 52 52 53 53 54 55

North Laurel 52 41 59 54 59 51 59 60 60 61 63

Pulaski  HS 48 45 74 74 66 68 68 69 69 71 72

Rockcastle 18 16 28 25 25 39 39 39 40 41 41

Russell 30 29 23 24 28 22 28 28 29 29 30

Somerset 17 34 33 27 19 16 19 19 19 20 20

South Laurel 14 28 41 30 31 26 31 31 32 32 33

Southwestern HS 57 56 79 76 75 63 75 76 77 78 80

Wayne 43 32 57 55 57 62 62 63 63 65 66

Whitley 11 15 21 17 23 24 24 24 24 25 25

Total 440 500 621 615 584 575 647 653 660 673 687

Projected

Page 8 

Rewrite automated emails to direct prospective students to SCC

Email messages fully automated by September 2016

Holly Bowers, Donnia Vanschoyck, & Amanda Smith

All emails sent to prospects are personalized for SCC

No additional cost

Personalized emails are sent to new leads

Begin August 2016

Holly Bowers and Donnia Vanschoyck

Personalized emails are sent each week to new leads

No cost

Conduct high school orientations and advising sessions in 15 highlighted high schools

Expand sessions by June 2018

Christy Adams Orientation and advising sessions are held in 15 main service area high schools

No additional cost

Offer to conduct Financial Aid workshops in the 20 highlighted high schools

Expand sessions by May 2018

Patrick Mayer with the Financial Aid Office

Financial Aid workshops held in all participating main service area high schools

No additional cost

Contact prospective students with both FAFSA and application on file

Begin contacting students in October 2016

Patrick Mayer & Christy Adams

Prospective students with FAFSA and application on file are contacted and encouraged to move through the enrollment funnel

Printing and postage costs

Use Radius to create a report of new leads which will be sent automatically to program coordinators for use of follow-ups

Begin October 2016

Donnia Vanschoyck and Amanda Smith

Weekly report on new leads is made available to program coordinators

No cost

Cross-reference an application list from Admissions before visiting high schools

Begin August 2016

Holly Bowers, Donnia Vanschoyck and Christy Adams

Recruiters have complete application list before visiting high schools

No cost

Encourage program coordinators to call and email students listed on new applicant

Begin August 2016

Provost, deans and associate deans

Instructions sent to program coordinators, deans, associate deans on how to access report

No cost

Page 9 

report and previously enrolled report

and sample email to send students

Increase communication to dual credit students

September 2016

Linda Bourne Mail letter from SCC President and viewbook to dual credit students

Printing and postage costs

Recruiters receive list of dual credit students to help with high school visits

August 2016 Linda Bourne, Holly Bowers and Donnia Vanschoyck

Use list to personalize visit and discussions with students

No cost

Send congratulatory letter with promotional item to students with successful completion

January 2017 Linda Bourne Wait until grades are finalized and use completion list of dual credit students

Printing, postage and $1,000 promo item

Strategy B: Establish a baseline of completed applicants to enrollee and target messaging to those students.

Tactic Timeline Person(s) Responsible Measure Cost

Establish a communication plan to applicants that consists of postcards, emails, phone calls and KNECT messages

Communication plan to be fully implemented by May 2017

Christy Adams Plan is fully developed and includes when, what, and how messages are communicated

No additional cost

Plan an event day/week designed for students with completed applications on file but have not enrolled

July 2017 Cindy Clouse and Tracy Casada

Emails sent to all students with completed applications. College personnel will be available to assist with enrollment requirements

$2,000

Page 10 

Strategy C: Expand marketing efforts to high school students.

Tactic Timeline Person(s) Responsible Measure Cost

Direct more marketing efforts toward high school students before the fall and spring semester each year

Begin October 2016 for Spring 2017 semester

Cindy Clouse Participate in KCTCS Purl Drop and use ACT list or other high school lists to mail marketing materials twice a year to seniors. Possibly do something in November for application month and dual credit list

$1,000 for materials and mailing

Increase use of social media to attract additional high school students

Begin implementing Fall 2016

Cindy Clouse Implementation of Instagram, text messaging, and increased use of digital and Facebook advertising

$500

Website redesigned to focus on prospective students

Spring 2017 Kate Smith and system office

Website’s homepage tells potential students “What SCC Can Do For You!”

No additional cost

Send SCC car sticker or some other small gift with acceptance letters

Spring 2017 Allison Horseman, Cindy Clouse and Stuart Simpson

Research and decide on simple, attention-getting, easy to mail gift to send to newly enrolled students

$1000

Increase number of sporting events and activities sponsored by SCC in the 20 highlighted high schools

Fall and Spring 2016

Cindy Clouse, Holly Bowers and Donnia Vanschoyck

Sponsor at least four (4) sporting events and/or activities at the schools

$4,000

Page 11 

Explore the possibility of having SCC materials available in high schools

Begin Fall 2016 Cindy Clouse, Holly Bowers and Donnia Vanschoyck

Contact each school and set up a print material display at all schools who give us permission

$2,000

Strategy D: Cultivate relationships with school administrators and guidance counselors.

Tactic Timeline Person(s) Responsible Measure Cost

Plan annual luncheon for school administrators on Somerset and Laurel campuses

Begin Spring Semester 2017

Cindy Clouse, Tracy Casada, and Linda Bourne

Hold small luncheon on each campus and provide administrator with information on value of SCC

$3,000

At least once a year, take an appreciation gift to guidance counselors in the 20 highlighted high schools

Fall 2016 semester

Cindy Clouse, Holly Bowers and Donnia Vanschoyck

Schedule a visit with each guidance counselor and give gift. Also, discuss value of SCC and ways SCC might get additional enrollees from individual schools

$2,000

Page 12 

Strategy E: Change the culture of recruitment.

Tactic Timeline Person(s) Responsible Measure Cost

Establish a faculty/staff recruitment team who can assist recruiters at schools and community events

Begin Fall Semester 2016

Holly Bowers, Donnia Vanschoyck and Melissa Winstead

Selected team members can handle events independently of recruiters Name of selected group: SCC Champions or Advocates

$500 Name tags, SCC shirts

Establish a “One Stop Shop” on the Somerset and Laurel campuses where students go and assistance is all in one location

Begin serving students in January 2017

Tony Honeycutt & Tracy Casada

Work with all student service departments to implement change and cross train employees

Space redesign, construction and signage

Establish an online “Welcome Center” with a customer service representative

Begin serving students in March 2017

Tracy Casada Online center available for students to text, email or live chat

No cost

Divisions and departments will establish tactics to meet college recruitment goals

Begin Fall 2016

Deans, associate deans and department supervisors

Report monthly to Leadership Team on what each division or department has done toward the recruitment goals

No cost

Page 13 

Recruitment Goal 2: In Fall 2016, SCC plans to grow enrollment to 6620 which is 210 students over Fall 2015 of 6410. Beginning in 2017, increase enrollment by 1% for Fall 2017 and Fall 2018 and then by 2% for 2019 and 2020.

Increase enrollment of non-traditional students age 25-49. The gain will increase enrollment of non-traditional students age 25-49 from 2563 to 2588 in Fall 2016 and to 2747 by 2020.

Strategy A: Build enrollment through community partners

Tactic Timeline Person(s) Responsible Measure Cost

Grow and expand current Workforce Solution programs to increase enrollment

Begin August 2016

Alesa Johnson Grow the KY Fame program each year to 22 students and possibly conduct an evening AMT class

Apply for Workforce Development Grant to cover expenses

Expand services to Adair County

Begin August 2016

Alesa Johnson Grow welding program to 12 students and possibly create IMT program if Workforce Development funds become available

Adjunct faculty to teach classes

Establish a fiber optic certificate in Workforce Solutions to meet industry needs and increase enrollment

Begin January 2017

Alesa Johnson Recruit from Lineman Program and possibly have 10-15 students

Equipment $25,000

Age Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Fall 2017 Fall 2018 Fall 2019  Fall 2020

25‐29 1231 1093 1056 1016 866 873 882 891 908 927

30‐34 995 855 772 699 598 604 610 616 628 641

35‐39 722 698 584 519 472 478 483 488 497 507

40‐49 866 906 771 696 627 633 639 646 659 672

Total 3814 3552 3183 2930 2563 2588 2614 2640 2693 2747

Projected

Page 14 

Hold college fairs at various industries to educate their employees about SCC and the programs offered

Begin Spring 2017

Alesa Johnson, Holly Bowers and Donnia Vanschoyck

Explore what companies reimburse or pay for employee tuition. Hold SCC information fairs at 5 industries

$1,000

Establish partnership with and presence at job placement centers

Begin October 2016

Stuart Simpson Set up area to display SCC print materials and (if possible) establish schedule for recruiters to visit weekly.

No cost

Establish partnership with and presence Kentucky Career Centers

Begin August 2016

Holly Bowers and Donnia Vanschoyck

Set up area to display SCC print materials and (if possible) establish schedule for recruiters to visit weekly.

No cost

Solicit Hispanic minority student scholarships from businesses with high Hispanic employee ratio

Scholarships begin with Fall 2017 semester

Cindy Clouse At least two (2) scholarships awarded to Hispanic students

No cost

Strategy B: Establish a baseline of completed applicants to enrollee by Spring 2017 semester and target messaging to those non-traditional students.

Tactic Timeline Person(s) Responsible Measure Cost

Establish a consistent communication plan to SCC applicants

Begin October 2016

Christy Adams When, what and how for contact with postcards, emails, phone calls and KNECT messages

Printing costs

Page 15 

Plan an event day designed for non-traditional students with application on file

Begin November 2016

Cindy Clouse and Tracy Casada

Students with application notified and event day held for them

$1,000

Strategy C: Increase communication efforts to non-traditional students.

Tactic Timeline Person(s) Responsible Measure Cost

Recruiters or recruitment team reaches out to non-traditional students

Begin August 2016

Holly Bowers and Donnia Vanschoyck

Attend four community events geared toward non-traditional students

$200

Recruiters or recruitment team reaches out to area veterans

Begin August 2016

Nicole LaWare and James Taylor

Attend at least two community events geared toward veterans

$100

Create a video/commercial targeted to non-traditional students and veterans

Begin October 2016

Steve Cleberg Release video/commercial that targets non-traditional students

$1,000

Work with KCTCS on redesigned website to meet the needs of non-traditional students

Begin Spring semester 2017

Cindy Clouse Make new redesigned website accessible to public

No cost

Identify Spanish speaking SCC employees and get them involved in recruitment team

Begin October 2016

Stuart Simpson Have team prepared to meet/discuss SCC enrollment opportunities with prospective students

No cost

Page 16 

Use GED list to communicate with prospective students

Begin Spring semester 2017

April Russell and Cindy Clouse

Send SCC recruitment material(s) to prospective students on GED list twice a year

Postage, printing and promo item $300

Attend GED graduations in service area

Begin Spring semester 2017

April Russell or recruitment team

Recruiting representative(s) attend service area GED graduations and assist potential SCC students

No cost

Strategy D: Communicate with previous students who have only a few additional hours needed for a credential.

Tactic Timeline Person(s) Responsible Measure Cost

Identify students who only need a few additional credit hours at SCC for a credential

Begin October 2016

Paula Latham and Cindy Clouse

A list of these potential future graduates is provided to recruiters

No cost

Communicate with students who only need a few additional credit hours to receive a credential

Begin October 2016

Christy Adams and Cindy Clouse

Contact these potential graduates with information about SCC twice during the year.

Printing and postage costs

Page 17 

Retention Goals

Retention Goal 1: Increase student retention in each academic division by 1-2% per annum based on census data from fall to fall semesters over 5 years.

Strategy A: Improve retention through existing student services and develop additional innovative programs.

Tactic Time line Person(s) Responsible

Measure Cost

Divisions and departments will establish tactics to meet college retention goals.

Begin Fall 2016

Deans, associate deans and department supervisors.

Report monthly to Leadership Team on what each division or department has done toward the retention goals.

$0

Obtain Financial Aid Data from Fall to Fall and Fall to Spring to determine its impact upon retention. 1. Use Financial

Aid and DSS data to identify student groups by packaged or in process and contact them

2. Track student enrollment to monitor retention

3. Target any student groups identified by OIER who show retention issues related to financial aid.

Begin Fall 2016 August 2016 Ongoing from Fall 2016 Ongoing from Fall 2016

Patrick Mayer and OIER

Use data to identify student retention issues related to financial aid. Track students over time. Increase student retention through interventions aimed at the Financial Aid eligible population. (percentage)?

$0

Create a more responsive advising system. 1. Revamp advisor

assignment process.

Implement for students entering spring 2017.

Admissions and Deans/Associate Deans

List of advisees will be delivered to Admissions and CARE Advisors.

$0

Page 18 

2. Define roles and responsibility of faculty advisor.

3. Identify faculty members who will commit to expanded responsibilities of advising.

4. Each new and returning student will be assigned fulltime advisor and faculty/program advisor.

5. Full-time and faculty advisors will share responsibility of tracking and documenting student progress.

6. Advisors will advise in a centralized location.

Increase faculty utilization of Starfish early alert system. Implement protocol for STARFISH use. 1. Submit schedule

for progress surveys to system administrator.

2. Require faculty to complete progress surveys.

3. Add STARFISH flag tracking/clearing

Begin Aug 1,

2016

Complete training prior to first progress survey. Report Jan 1, 2017

Deans/Associate Deans

Increase STARFISH progress survey completion by 5%. (Baseline=average % completion since STARFISH implementation 48%) Monitor and create baseline for flag clearance. Compare lists of students with negative indicators with grades at end of semester. STARFISH reports distributed to supervisors

$0

Page 19 

to responsibilities of faculty advisor.

4. Provide supervisors with STARFISH reports at end of semester.

List of faculty completing tracking and flag clearing PD distributed to supervisors.

Strategy B: Utilize direct marketing techniques to improve semester to semester and year to year retention.

Tactic Time line Person(s) Responsible

Measure Cost

Increase student awareness of registration dates. 1. Encourage

faculty and staff to announce the enrollment period for summer, fall and spring is open at the beginning of class sessions and at student-oriented meetings.

2. Faculty and advisors should also be encouraged to utilize e-mail, Bb, phone, text, etc. as a means of notifying students.

Announce at Convocation August 5, 2016. Students notifications begin mid-September. Announcements and follow-up reminders sent periodically Oct 1 through last day of class.

Dean/Associate Dean and Provost

Divisions/departments will document discussions through meeting minutes.

$0

Page 20 

Utilize student organizations by building upon activities hosted by SGA, Ambassadors, Club Presidents, Mentors, etc. to promote SEM tactics in meetings, club activities, classes, cookouts, etc.

Dean Will Report To Dr. Honeycutt and Dr. Hayes

$0

Host events that encourage early registration and retention. Examples include summer events (cookouts, picnics, etc.); tie-ins with existing events (Derby Daze), and events in October and March, etc.

Dean/Associate Dean Will Report To Dr. Honeycutt and Dr. Hayes

$0

Page 21 

Strategy C: Provide professional development opportunities to all faculty but specifically targeting “low performance” courses with regards to student completion and success.

Tactic Time line Person(s) Responsible

Measure Cost

Use Data provided by OIER to target specific “at risk” courses to allow focused professional development/interventions. 1. Identify courses with

low retention and success rates

2. Disperse the list to Deans and Associate Deans

3. Deans and Associate Deans work with faculty to make improvements/identify issues in affected courses.

4. Faculty alter or make changes to courses to help with retention efforts.

5. Course retention and Success levels are compared before and after the changes.

Begin Summer 2016 August 2016 August 2016 August 2016 Fall 2016 End of Fall 2016

OIER, Deans and Associate Deans, Faculty

“At risk” course list produced. List dispersed to appropriate Dean/Associate Dean Dean/Associate Deans discuss possible changes to courses/issues Courses are modified Success levels are compared to original courses

$0

Provide student retention activities / professional development for faculty and staff. 1. Offer Advisor training

on STARFISH, AdvisorTrac, and PeopleSoft.

2. Assign advisees to program advisor as well as staff advisor.

3. Utilize AdvisorTrac to monitor student contacts with advisors.

4. Probationary students will be contacted by their assigned advisors.

Fall semester 2016

Dean/Associate Dean

Protocol for advisor assignments will be revised and implemented. PD offerings will be provided and videotaped.

$0

Page 22 

Strategy D: Take steps toward making the campus more “student friendly” and provide opportunities for student engagement and involvement while providing easy access to information that may affect retention.

Tactic Time line Person(s) Responsible

Measure Cost

Cultivate a culture of student service among all faculty and staff 1. Create buttons

to show students where to get help.

2. Customer service training to ALL employees.

3. Hire mystery shoppers to identify problems in all areas of the college.

May 2017 Deans/Associate Deans and Cindy Clouse Pres. Dr. Marshall, Prov. Dr. Honeycutt

Division meetings Reports from mystery shoppers

$500

Develop a Student Community Services Contact List for student support issues such as transportation, child daycare assistance, mental health services, etc. 1. Compile

existing contact lists from Allied Health, TRIO, CARE, etc.

2. Look for and fill in gaps in contact lists.

List compiled by December 2016. List posted on website, linked to Starfish and distributed to faculty/staff by January 2017.

Christy Adams Will Report To Tracy Casada

List is comprehensive and accessible to all students, faculty and staff.

Printing cost of list

Page 23 

3. Post list on SCC website, link to Starfish and distribute to all faculty and staff.

Create a common, uniform Blackboard site so that students could more easily and uniformly access information in all online classes.

Prior to Fall 2016 semester

DeAnna Proctor Will Report To Dr. Honeycutt and Dr. Hayes

Create course shell Review with faculty focus group Review with student focus group Meet with faculty to implement course shell

$0

Create and advertise to students 1 hour “Facts on Fridays” info sessions for each program. Health science programs provide info on how to be competitive and what if I don’t get admitted…then what??

Fall 2016 Deans/Associate Deans Will Report To Dr. Honeycutt and Dr. Hayes

Maintain lists of students who attend, and a list of those students who change their major as a result of the info session.

No Cost

Retention Goal 2: Increase the percentage of students receiving a credential by 1% per annum over the course of the academic year. Note that the value represents AA, AS and AAS, but also includes Certificates and Diplomas.

Strategy A: Increase credential completion through increased monitoring of student progress.

Tactic Time line Person(s) Responsible

Measure Cost

Identify a means for advisors to track credit hours for students who are nearing the completion of a degree 1. Using DSS

information contact students

Implement Fall 2016

Dean/Associate Deans and OEIR

Maintain list of students contacted.

$0

Page 24 

with 45 or more hours.

2. Advisors and faculty work collaboratively to contact students through enrolled classes.

3. Develop completion plan.

Page 25 

Strategy B: Create clearly defined pathways to facilitate on-time completion and opportunities for alternate pathways for students who are not chosen in selective admissions programs.

Tactic Time line Person(s) Responsible

Measure Cost

Explore developing new educational/technical programs for students not admitted to existing programs, but who have sufficient credits to be considered for other programs. 1. Confer with

Workforce Solutions for industry needs for non-competitive programs.

2. Investigate transfer pathways for new program opportunities.

3. Use KCTCS course catalog to explore programs not currently offered at SCC.

4. Analyze cost, ROI, and gainful employment expectations of new programs for feasibility.

New programs investigated and feasibility/need determined by May 2017.

Deans/Assoc. Deans Will Report To Dr. Honeycutt

Report on possible new programs is complete with cost, ROI, and gainful employment expectations of new programs analyzed.

$0

Consider development of meta-majors (AA/AS/AAS) for students in similar fields (example: allied health fields).

Meta-majors investigated and efficacy determined by December 2016.

Deans/Assoc. Deans Will Report To Dr. Honeycutt

Report on meta-majors completed with expected benefits and barriers analyzed.

Possible visit to Florida CC system or TN

Page 26 

1. Investigate meta-majors used at other community colleges.

2. Analyze barriers and benefits.

3. Determine efficacy of meta-majors.

4. Decide whether or not to implement.

Decision for implementation of meta-majors made by December 2017.

tech centers $ ?