5 Web and Social Media Suggestions for Bloggers
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kylemjones.com http://kylemjones.com/5-web-and-social-suggestions/ 5 Web and Social Suggestions for Bloggers Social Media trends change daily. We live in an age when the next revolutionary tool is right around the corner. Today’s newest tool or f eature might be obsolete tomorrow. What does this do? It creates the need to regularly test how we do things and make sure we’re doing them correctly. What f ollows are f ive web and social suggestions f or bloggers - or anyone interested in social media and websites. I’ve spent a bit of time in 2013 researching things across the social media and blogging inf ormation superhighway. Honestly, I’ve only scratched the surf ace of the wealth of available inf ormation; however, I’d like to share some of the lessons that were standouts. Website Layout & Design Bloggers (and businesses) should consider a responsive layout that optimizes the viewing experience regardless of the device. Trends show that business users increasingly use mobile devices to get access to content leaving those without responsive websites at an immediate disadvantage. Making our web sites recognizable f rom the crowd is important when the crowd is huge. One way to do this is to invest in a premium theme. I have a membership with a premium WordPress themes provider, Elegant Themes. While this works f or me, there are many more out there that may work f or you. Choose what works. I should mention that many of the f ree themes are great but come without some of the bells and whistles many need. Images All images uploaded to your site should to be SEO optimized. This means that your images shouldn't be generically named but should include your name. (Ex: IMG001.png vs. YourSiteName_product.png) WordPress easily provides the ability to add both ALT tags and image description which will help in Google ranking. Also, size matters with pictures!!! Make sure you optimize your pictures bef ore uploading since large f ile sizes could negatively impact your site’s load time. Blog Posts Make your content relevant. Be you but be consistent. Social Media Bloggers should strategically post to social networks that will generate the most traf f ic back to your site. For example, you have a new post. This needs to be added across social media - especially Pinterest. According to a December 09, 2013 article by Greg Finn on Marketingland.com:
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Discover five web and social media suggestions that I used during my first year writing the HR to Who blog.
Transcript of 5 Web and Social Media Suggestions for Bloggers
kylemjo nes.co m http://kylemjones.com/5-web-and-social-suggestions/
5 Web and Social Suggestions for Bloggers
Social Media trends change daily. We live in an age when the next revolutionary tool is right around thecorner. Today’s newest tool or f eature might be obsolete tomorrow. What does this do? It creates theneed to regularly test how we do things and make sure we’re doing them correctly. What f ollows are f iveweb and social suggestions f or bloggers - or anyone interested in social media and websites.
I’ve spent a bit of t ime in 2013 researching things across the social media and blogging inf ormationsuperhighway. Honestly, I’ve only scratched the surf ace of the wealth of available inf ormation; however, I’dlike to share some of the lessons that were standouts.
Website Layout & Design
Bloggers (and businesses) should consider a responsive layout that optimizes the viewing experienceregardless of the device. Trends show that business users increasingly use mobile devices to get accessto content leaving those without responsive websites at an immediate disadvantage.
Making our web sites recognizable f rom the crowd is important when the crowd is huge. One way to do thisis to invest in a premium theme. I have a membership with a premium WordPress themes provider, ElegantThemes. While this works f or me, there are many more out there that may work f or you. Choose whatworks.
I should mention that many of the f ree themes are great but come without some of the bells and whistlesmany need.
Images
All images uploaded to your site should to be SEO optimized.This means that your images shouldn't be generically namedbut should include your name.
(Ex: IMG001.png vs. YourSiteName_product.png) WordPresseasily provides the ability to add both ALT tags and imagedescription which will help in Google ranking. Also, sizematters with pictures!!! Make sure you optimize your picturesbef ore uploading since large f ile sizes could negatively impactyour site’s load time.
Blog Posts
Make your content relevant. Be you but be consistent.
Social Media
Bloggers should strategically post to social networks that will generate the most traf f ic back to your site.For example, you have a new post. This needs to be added across social media - especially Pinterest.
According to a December 09, 2013 article by Greg Finn on Marketingland.com:
When it comes to e-commerce, Pinterest saw themost action with 44% of all e-commerce basedshares. Facebook still showed good numbers with37% of the shares and Twitter fell far back with only12% of e-commerce shares. In contrast to e-commerce data, Pinterest (20%) fell belowFacebook (40%) and Twitter (30%) when looking atsharing from media and publishers.
Google Authorship
Bloggers and employees writ ing content f or companies ororganizations should be active on Google+ and beregistered f or Google Authorship. One advantage of GA ishaving your picture appear next to your articles in searchresults.
Follow the instructions below* to register f or GA:
You can link content you publish on a specif ic domain(such as www.wired.com) to your Google+ prof ile.
Make sure you have a prof ile photo with a recognizable headshot.
Make sure a byline containing your name appears on each page of your content (f or example, "BySteven Levy").
Make sure your byline name matches the name on your Google+ prof ile.
Verif y you have an email address (such as [email protected]) on the same domain as yourcontent. (Don't have an email address on the same domain? Use this method to link your content toyour Google+ prof ile)
What Next?
All content should be strategically created/circulated with the intent to draw the reader/viewer back to yoursite. It ’s this simple.
What about you? What have you f ound that works f or you?
Resources:
Click here to read more information about sharing across social media by visiting the marketingland.com post.
Image of Sharing Types courtesy of Marketingland.com.
Click here to view Greg Finn’s Marketingland.com bio. Follow Greg on Twitter: @gregfinn
* Instructions provided by Google Authorship.
