5 Ways To Turn eCommerce Transaction Emails Into More Revenue
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@veroapp | @chexton | www.getvero.com Vero BIG IDEAS TO TURN ECOMMERCE TRANSACTIONAL EMAILS INTO MORE SALES Chris Hexton - Vero
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Transcript of 5 Ways To Turn eCommerce Transaction Emails Into More Revenue
@veroapp | @chexton | www.getvero.comVero
BIG IDEAS TO TURN ECOMMERCE TRANSACTIONAL
EMAILS INTO MORE SALES
Chris Hexton - Vero
TRANSACTIONAL EMAILS…Boring
Ugly
Bland
Not mobile-friendly
Not consistent with branding
Utterly forgettable
Yet, people love them
@veroapp | @chexton | www.getvero.comVero
8x the open rate of newsletters. Why?
Transactional emails are awesome because…
They are useful
They are expected
They are necessary
Transactional emails win on context.
@veroapp | @chexton | www.getvero.comVero
A handy summary
• Turn attention into action
• Use micro CTAs
• Tell users what to do next
• Make users feel great
• Link deep and smart
• Take advantage of referral codes
• Exceed expectations