5 Ways to Greater Profitability
-
Upload
jessica-grimes -
Category
Real Estate
-
view
71 -
download
2
description
Transcript of 5 Ways to Greater Profitability
![Page 1: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/1.jpg)
5 Ways to Greater Profitability
Presented by:Nick BaileyVice President, Business StrategyMarket Leader, Inc.
![Page 2: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/2.jpg)
#1Understand Today’s
Consumer
![Page 3: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/3.jpg)
In 2004, Sellers Primarily Used Realtors
Today, Sellers Consult Realtors & Internet Equally
![Page 4: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/4.jpg)
91 in 2004 21 sites in 2012
But Using 77% Fewer Sites Than in 2004
![Page 5: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/5.jpg)
Consumers Visiting Many, Diverse Real Estate Web Sites
67m Visitors in March 2013
61m visited……….
![Page 6: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/6.jpg)
Mobile is HUGE
Go Mobile or go ‘Google’ Good-bye– Changes of Rankings of Smartphones
183% increase in mobile52% of buyers
![Page 7: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/7.jpg)
YET, Consumers Are Spending LESS TIME Researching & Selecting An Agent
15+ Months of Research …
![Page 8: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/8.jpg)
1 DayResearching
Agents
458 DaysResearching
Homes
63% of Consumers Interview & Select an Agent in Less Than One Day
![Page 9: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/9.jpg)
66% of Consumers Select First Agent Interviewed
AND Repeat Home Buyers & Sellers Select An Agent 4X Faster Than Average
![Page 10: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/10.jpg)
#2Respond FIRST…or at least
just respond
![Page 11: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/11.jpg)
Responses
• Expected response time– 15 minutes
• NO response – 43%
• Respond within 30 mins– 11%
• Responses in 6 mos– 1.2 x
Source: Real Trends 2012 Online Performance Study
![Page 12: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/12.jpg)
#3Generate leads for your
agents…and profit from it!
![Page 13: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/13.jpg)
Profit from Leads
• Determine lead quantity– Recruiting & retention needs– Use lead calculator
• How to pay & profit– Monthly flat fee– Referral fee upon closing = $$$$$
• You control distribution• User Agreement
![Page 14: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/14.jpg)
Agent Agreement
![Page 15: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/15.jpg)
#4Teach your agents how to
make the most of every lead
![Page 16: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/16.jpg)
Online leads are different
![Page 17: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/17.jpg)
Use a powerful CRM & email marketing solution
with mobile access so you can respond FIRST.
Stay In Touch Over 12-18 months
![Page 18: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/18.jpg)
Nurture & Engage
Tip: Have agents position website data as an excuse to reach out, “I was thinking about you today and this neighborhood popped into my head…” That way you are not coming across as “spying” on them but providing value.
–Mandy Becker, Broker/Owner, RE/MAX Southern Shores
![Page 19: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/19.jpg)
#5Office marketing tactics
![Page 20: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/20.jpg)
Be where the Eyes are…
• Be where buyers & sellers are
• Multiple locations– Evaluate online
presence
• ‘Lifestyle’ videos vs property videos
![Page 21: 5 Ways to Greater Profitability](https://reader033.fdocuments.in/reader033/viewer/2022051818/54bc225b4a79590c068b45f5/html5/thumbnails/21.jpg)
www.marketleader.com/remax
Nick BaileyVice President, Business StrategyMarket Leader, Inc.