5 Ways to Boost Your Social Engagement

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5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

Presenters

Brendan Shea Michael PattersonSenior Manager, Content Digital Marketing Specialist

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Overview

What exactly is social media engagement?•

What do your customers expect from you?•

What do most brands provide customers?•

Five ways to boost your engagement.•

How Sprout Social can help you succeed.

What exactly do we mean by social media engagement?


Never before has a brand’s responsibility to be responsive and engaged been so critical. As open

communications with brands shapes a new wave of interaction, the need for social teams to be active and authentic day in and day out matters more than ever.

Justyn HowardCEO, SPROUT SOCIAL


What do customers expect from brands on social media?


42% of customers who reach out to brands on social

expect a response within 60 minutes.

Convince & Convert


26% of customers who have a bad experience post

a negative comment on social.

White House Office of Consumer Affairs


69% of customers who have a positive experience would recommend that company to others.

New Voice Media


92% of customers trust earned media such, as friend

recommendations, above all other forms of advertising.

Nielsen


How are brands currently keeping up with social media?


110% the percentage increase social messages sent to

brands that require a response.

Sprout Index


4%

the increase in time it takes for brands to respond to those inbound messages last year.

Sprout Index


2.5%

the decrease in the overall brand response rate to those inbound messages last year.

Sprout Index


4x the amount of new posts brands created as

opposed to fan replies.

Sprout Index


5 Ways to Boost Your Social Engagement


1. Facilitate Engagement with Social Posts


PRESENTATION TITLE

Owned Content

Thought-provoking, insightful content that establishes you as a thought leader and gets audiences sharing.

Social Posts

Regular social media posts that ask users questions and starts engaging discussions.

Third-Party Posts

Engage with adjacent brands and thought leaders by sharing their content.

Content that Drives Engagement

2. Save Time on Publishing with Content Tools


Canva - Image Creation Tool


Scoop.it - Content Curation


Visually - Content Outsourcing


Animoto - Video Creation


3. Get Other Departments on Your Social Profiles


Human Resources & Recruiting

“@SproutSocial also if you are hiring for social/digital/account, give me a holler!”


Research & Development

“@SproutSocial Hey you Swayze-hiding, awesome group: Any idea when you’ll have multiple photo tweets available?

Even Possible w the API?”


Finance

“@SproutSocial Hi there. Just want to make sure that I am billed for only one user. I was able to terminate the extra user. Just want to make sure”


Sales & Business Development

“@SproutSocial trying to contact your enterprise sales team. Keeps saying vmail was full??”


4. Watch out for Untagged Social Mentions


Brand Mentions


Product Mentions


5. Use a Mobile Application to Respond on the Go


Social Media on the Move

• You can take all of your social profiles with you.

• Push notifications allow for immediate response.

• Publish and manage content while on the go.

&5 WAYS TO BOOST YOUR SOCIAL MEDIA ENGAGEMENT

&PRESENTATION TITLE

Sprout helps with…

ENGAGEMENT PUBLISHING ANALYTICS COLLABORATION

• Manage your social communication effectively.

• Find and join important social conversations.

• Work your way through messages by marking them complete.

Engagement

SPROUT SOCIAL DEMO &

• Queue posts to send at the best times.

• Simultaneously post to multiple networks.

• Schedule months of content in advance.

Publishing


• Export presentation-ready reports.

• Pull data on your top social content.

• Review profile, group androll-up analytics.

Analytics


• Manage your Inbox as a team.

• Turn any message into a task.

• Utilize our Zendesk and UserVoice integrations.

Collaboration


5 Ways to Boost Your Social Engagement

Social Media

Transcript of 5 Ways to Boost Your Social Engagement