5 Ways Books Help You Increase Revenue
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Books are the new business card. Learn How to Use Content To Move People to Action: http://goo.gl/us0z3
Transcript of 5 Ways Books Help You Increase Revenue
5 WAYSBOOKS HELP BRANDS, BUSINESSES,
AND CAUSES INCREASE REVENUE
Writing books has traditionally been reserved for authors
and publishers…
…while brands and businesses remain focused on selling their
product or service.
However, things are changing…
In today’s connection economy…
Marketing has become about adding value and earning attention.
Publishing has become more accessible.
Opportunities for influence have changed.
Publishing a book isn’t reserved exclusively for traditional publishers and authors anymore.
Books can be a valuable asset for any brand, business, or cause.
5 WAYS BOOKS HELP BRANDS, BUSINESSES,AND CAUSES INCREASE REVENUE.
1 Share your unique brand story.
Books help you…
2 Position you as an expert.
3 Differentiate you from your competition at the sales table.
4 Start further into the sales process because the prospect already knows about you and your philosophy of business.
5 Create a foundational piece on which all other messaging is formed and crafted.
If you truly want to leverage the age of influence, publishing a
book needs to be on your short list of priorities.
In a time when technology is making publishing accessible to more and more people, books
may be the new business card.
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