5 Trends Changing Business for 2013 - PRSSA Presentation
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Hoosier PRSSA event deck produced and presented by Kyle Lacy. This deck features the five trends that will change all businesses in 2013. Mobile. Social. Email. Data.
Transcript of 5 Trends Changing Business for 2013 - PRSSA Presentation
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Needed to grow skier’s BRAND LOYALTY
Created TRIGGERED EMAIL ALERTS that were personalized to skier’s lift runs and vertical feet skied 8% CLICK THROUGH RATE and 46% open rate
Needed to send PERSONALIZED & IMMEDIATE OFFERS
LEVERAGED HUNDREDS OF DATA SETS to drive real time, 1:1 messages
1 MILLION + EMAILS SENT per hour for Expedia incorporating no less than 150 DYNAMIC ELEMENTS
