5 Top Brands Winning With Tumblr

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5 Top Brands Winning With Tumblr

In our study of the Interbrand Top 100 Brands on Tumblr, these five brands had their posts reblogged (reposted by others) the most. So we looked at what made their content so successful.

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On Tumblr, brand posts can be reblogged by other users and shared with their audiences. This means that brand content can continue to be recirculated. 29% of all reblogs took place on posts made more than 30 days earlier.

Potential For Content Distribution

*Data for reblogs of Interbrand 100 Brand posts between 7/5 – 8/4/2013

5 Top Brands Ranked by Tumblr Reblogs:

What’s causing brand content to get reblogged?

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No. 1: Sprite

Despite only a few posts, Sprite led in reblogs due to one interactive post (below) that was reblogged long after it was originally posted.

*Data for study period (7/5 – 8/4/2013)

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No. 2: MTV

MTV posts frequently. A steady stream of popular content makes it more likely that some of its posts will continue to get shared.

*Data for study period (7/5 – 8/4/2013)

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No. 3: Disney

*Data for study period (7/5 – 8/4/2013)

Disney’s content is visual by nature and its characters are timeless, an excellent recipe for getting content reblogged.

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No. 4: Tiffany & Co.

Posts by Tiffany & Co. exude class, that users want to own and associate themselves with. If anything, it should post more.

*Data for study period (7/5 – 8/4/2013)

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No. 5: Ralph Lauren

Ralph Lauren’s top post (below) shared its values. Reblogs of the post demonstrate that users are often eager to share brand values.

*Data for study period (7/5 – 8/4/2013)

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