5 Tips To Improve Your Franchise’s Online Display Ad Campaign
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Transcript of 5 Tips To Improve Your Franchise’s Online Display Ad Campaign
Confidential, Property of Search Influence, LLC © 2016
5 TIPS TO IMPROVE YOUR FRANCHISE’S ONLINE DISPLAY AD CAMPAIGN
FOR BEST RESULTS, FOCUS ON:
● Optimizing all websites● Ensuring all sites and listings
have a consistent NAP● Creating quality content
throughout site● Managing reviews and client
testimonials ● Generating leads via online
display ads
EXAMPLE:• Man• 30 to 49 years old• Married with children• Income of $100,000+• Lives in New Orleans
PICTURE AND DESCRIBE THAT PERSON
EXAMPLE:• Likes watching college and NFL
football games live or on TV• Owns an RV • Interested in camping and fishing• Very involved with kids’ activities
WHAT MAKES YOURCUSTOMER TICK?
TIP #3 USE CONTEXTUAL TARGETING Employing contextual targeting allows you to design your campaign so that your ads will be placed on sites whose content relates to what you’re selling.
64%During a recent remarketing
campaign, we saw a lower cost per conversion when
compared to display ads only.
We also saw a huge increase in our conversion rate compared to display
ads only.
370%
FOR MORE INFORMATION, READ THE ENTIRE BLOG POST FOUND HERE.
Search Influence935 Gravier St STE 1300
New Orleans LA 70112-1608(504) 208-3900
http://www.searchinfluence.com/