5 Tips to Boost SEO Rank of Your Website Using Social Signals
-
date post
14-Sep-2014 -
Category
Business
-
view
1.014 -
download
1
description
Transcript of 5 Tips to Boost SEO Rank of Your Website Using Social Signals
1
5 Tips to Boost SEO Ranking of Your
Website with Social Signals
Jai Rawat
CEO
@jairawat
Watch the recording of this Webinar at https://vimeo.com/75259365
2
• Intro
• Evolution of search
• Examples of Social SEO
• Research Data
• Strategies for boosting SEO via social
• Summary
Agenda
3
• Comprehensive Social
Commerce Platform
• Started in 2010
• 150+ Brand name customers
• Focused on generating ROI
LinkShare
Technology Genius
Award
Most promising
private
companies
2013
Featured in a
recent Social
Commerce
case study
Top Startup
Award
Ask-a-Friend
Get-a-Fan
Refer-a-Friend
Social Connect
Social Login
Viral Offer Sharing
Viral Flash Sale
Share-a-Purchase
Share-on-Mobile
Shopping Community
Product Stories
Social SEO
4
Evolution of Search
5
Search 1.0
All about ShoesShoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Shoes Shoes Shoes Shoes
Buy Shoes
Results based on on-page keyword density
6
Results based on off and on-page factors
Buy Shoes Buy Shoes
Search 2.0
7
Search 3.0
Vertical Search
8
Search 4.0
Social Search
9
Let’s go Searching…
10
Normal Search Result
11
Personalized results
12
Search Results for “Social SEO”
13
Personalized results on Bing
14
• Personalized results– Based on your past
history
• More relevant results– Based on what your
friends are doing
Why Prioritize Social Content?
• Harder to game
– Data from real users
15
Ok, so Social Signals are Important but
How Important?
16Source:searchmetrics
7 out of top 8 SEO
factors are related to
social!
Correlation Study
17
Causation Study
Source:ShopSocially
18
"I wouldn't put too much of a tunnel vision focus on
just links. I would try to think instead about what I
can do to market my website to make it more well
known within my community, or more broadly,
without only thinking about search engines.”
– Matt Cutts, Google
From the Horse’s Mouth…
20
Coming to the Point -
5 Strategies to Maximize
Social Signals for SEO
21
#1 Google Authorship
22
Get your Picture in the Search Results!
150% higher CTR
23
1. Verify work email address
2. Link Google profile to your content
How?
24
• Add the following to your content<a href=“https://plus.google.com/111273426956357818965?rel=author”>Jai
Rawat</a>
• Verify that it is working properly
How? (cont.)
Your G+ ID
& name
25
#2 Create Shareable Content
26
• We became focused on pleasing the search engines!
• Create content that users will connect with and share
Great Content is Never out of Fashion
27
#3 Maximize Sharing Opportunities
28
• Passive sharing buttons = <0.1% engagement
• Get 50-100x increase in sharing by
– Explicit call to share
– In-context
– Rewarding
How to Maximize Sharing
29
Increase Likes for a Webpage
“Like” is attached
to the webpage,
not Facebook
page
30
Getting Users to Share Your Products
31
Social SEO on Steriods
32
Run a Contest
Canvas on Demand
33
#4 Optimize Shared Content
34
Anatomy of a Share Snippet
• Title, Description, Image and URL are under your control
• Double SEO benefit – back link + social sharing!
• You can influence “Share Blurb” as well!
Source: http://goo.gl/8ZwHPh
35
Influencing the “Share Blurb”
36
Influencing the “Share Blurb”
TurboFire Workout
37
Ensure Proper Backlinks
Every post should link back to the
right page on your website
38
#5 Fresh & Authentic UGC
39
User Comments : Aggregate View
• Authentic UGC
• Fresh Content
• Automated
• Unique
40
User Comments: Product Specific View
Reduce bounce rate
Increase time on site
41
• SEO boost
– Likes, shares, tweets, G+
– Shares also add to „freshness‟ SEO value
– Backlinks
– UGC
• Referral traffic from shared content
• Loyalty
– Visitors sharing content will see you higher in search
results!
• Higher conversion rate due to social proof
Socially Awesome!
42
• You‟re Dead… If You Don‟t Integrate Social
Media & PR Into Your Local SEO Strategy
• Google: Improve Your Site's Rank by Building
High-Quality Sites, Not Links
• How Social Media Impacts SEO
• Social Signals : An Effective but Little Known
SEO Strategy
• How Social Media is Changing the SEO Industry
Further Reading
43
Special Offer for today’s attendees
SSHoliday13Mention the code above to get one free
month or an iPad mini with one year
subscription
http://shopsocially.com
+1 650 701 7759
44
To know more about how ShopSocially can help in
Harnessing the Power of Social SEO
for Driving Social Commerce,
contact ShopSocially at
Watch the recording of this Webinar at https://vimeo.com/75259365
Read a blog post on key highlights of Webinar at
http://blog.shopsocially.com/2013/09/23/shopsocially-webinar-on-social-seo/
Interested? Contact ShopSocially Now!