5 Tips on Paid Search Advertising

Ft. Lauderdale | Internet Marketing| Peter V. DeCrescenzo

There are several benefits to paid search advertising, which make it a viable choice for

online advertisers that want to maximize their online marketing budget.

Done right, a well-executed paid search advertising strategy will enable you to target potential

customers looking for your specific services.

5 reasons why paid search advertising can work for you:

Paid Search is Highly Targeted—Being so straight forward to set up, it proves to be a simple exercise to

target your message to specific target markets and demographics.

5 reasons why paid search advertising can work for you:

See Immediate Results—The speed of attracting new visitors to your website is another advantage to paid

search advertising.

5 reasons why paid search advertising can work for you:

Testing Keywords and Promotions—The instant nature of paid search traffic can provide great testing

ground for more long-term strategies.

5 reasons why paid search advertising can work for you:

Maintain Complete Control—A Cleverly crafted ad which leads to a well-designed website landing page

enables you to remain in control of your message, including the all-important call to action.

5 reasons why paid search advertising can work for you:

Superb Campaign Measurement—By setting and sticking to a realistic budget, a paid search can

deliver a real return on your investment (ROI). The key is to set a monthly maximum monthly budget,

analysis your results and test, tweak and test again.

There are several elements to maximize your paid search marketing campaign, these include:

• Selecting the right keywords

• Carefully crafted ad copy• Split testing your ads• Sufficient landing page

preparation• Measurement of results

and ROI

If you would like help making the most of paid search marketing, connect with us today: (954) 302-2616.