5 Tips for Your Museum's Facebook Timeline
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Transcript of 5 Tips for Your Museum's Facebook Timeline
5 Ways to Get More
from your museum’s
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
1Say who you are with a great cover and profile picture
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
TOP TIPYour Facebook page helps people connect around shared interests related to your museum, so the most effective Facebook covers combine people and your museum’s core content.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Show people connecting to your collection and each other
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Get creative and show off your personality!
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
2Add milestones to show off your cool content
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Show people who you are…
TOP TIPMake your page feel like a destination by creating a timeline with your institutional history, collection objects, archival photos, and other cool visual content.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Raid the archives for cool historical tidbits
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Enhance your timeline with objects from your collection
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
3Dive into the ocean of apps to create a richer FB experience
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Use native FB apps, third-party apps, or build your own, up to 12 total
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Twitter, YouTube, and more can have their own app presence on Facebook – and require minimal updating
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Custom apps range from simple graphics to complex webpages
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
TOP TIPChoose only apps that enhance your page, place them in priority order, keep them up-to-date, and make them look polished with custom images.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Upload your own app thumbnails to give brand consistency
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
4Create posts that add value to fans’ lives and that they can enjoy on Facebook.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Photos! Posts with visuals get twice as much engagement.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Look for fun, unexpected angles on your content.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
TOP TIPOn Facebook, you enter fans’ personal space. Respect that privilege by providing content that will add value to their lives. Save the institution-speak for press releases and ads.
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Combine visuals with “did you knows” for fun posts people will pass along to friends
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
5Use Facebook Insights to see how you’re doing, then adjust your strategy to improve.Download the Insights guide for pages at bit.ly/fbstatsguide
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Use your admin panel to see at a glance how people are engaging with your page
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Click deeper into insights to see successes and failures
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights
Keep tabs on demographics to understand your audience
TOP TIPFind out what’s a hit and what’s a bomb. Do more of the first and less of the second. Repeat!
1 Cover & profile 2 Milestones 3 Apps 4 Great wall posts 5 Insights