5 TIPS FOR FIRMS STARTING TO USE

DIGITAL MARKETING

5 TIPS FOR SMES:

BEGINNERS GUIDE TO USING DIGITAL MARKETING

DIGITAL MARKETING CAN AND SHOULD BE

LEVERAGED BY FIRMS.

BEFORE EMBRACING CONSIDER:

Tip 1

DEFINED GOALS:

PRIMARY OBJECTIVE ALONG WITH SECONDARY

OBJECTIVES

Clear Overall Goal Clear Primary & Secondary Goals

Ability to Measure Performance of Online Efforts

Tip 2

WHAT ARE YOUR KPI’S?

WHY?

KPIS ALLOW YOU TO MEASURE YOUR ROI FROM DIGITAL MARKETING EFFORTS ON

VARIOUS CHANNELS

Tip 3

LIST THE PROS AND CONS OF ALL POTENTIAL

DIGITAL MEDIUMS YOU WISH TO EXPLORE

Tip 4

WHAT NEEDS TO BE PUT IN PLACE PRIOR TO IMPLEMENTING?

Tip 5

CONTINUOUSLY MONITOR PERFORMANCE!

LETS RECAP ...

Goals

KPIs

Assess Channels

Resources

Monitor