TIPS FOR CREATING BETTER CONTENT

Marketers now spend $44 billion a year on content marketing, according to a study by the Custom Content Council and

ContentWise. With so much money being invested in content creation, it pays for marketers to become experts on the topic.

Use these five tips to boost your skill as a strategic content creator.

5 Tips for Creating Better Content

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Before creating a single piece of content, craft a strategy around your particular areas of expertise. Any content you produce should focus on segments of the market where your brand is an authority.

TIP #1Determine Your Brand’s Specialty

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Understand what drives your audience and makes them tick. What are their big interests? What is important to them?

Your content should be a combination of what the audience wants to hear and what your brand wants to tell.

TIP #2Know Your Audience

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It’s important for consumers to view your content as unbranded. By providing them with enough entertainment

value to build social equity, you will be in a better position to successfully land their business.

TIP #3Entertain First

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Ask consumers to create their own content for you. Hold photo contests on Instagram, incentivize people to create their own Vines,

post the first line of a joke on Twitter and ask users to write the punchline — and tie it all back to your brand. This tactic

will make consumers feel like they’re shaping your brand’s image.

TIP #4Crowdsource

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Give your consumers an opportunity to interact with your company face-to-face by holding brand-specific events, complete with

giveaways related to key promotions. For a digital tie-in, livestream the event or post related photos/videos to your social channels.

TIP #5Go Offline

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Information for this slideshow has been curated from the following sources:

Driving Business Through Content Market http://www.ana.net/miccontent/show/id/ib-driving-business-content-marketing

Hot Content Marketing Baked Fresh Daily http://www.ana.net/miccontent/show/id/ana-2015-jan-hot-content-marketing

At Nearly $44 Billion, New Survey Shows Rise in Content Marketing Budgethttp://blog.customcontentcouncil.com/at-nearly-44-billion-new-survey-shows-rise-in-content-marketing-budget

KPMG: Transforming Communications with Contenthttp://www.ana.net/miccontent/show/id/er-moc-dec14e-kpmg

SOURCES