Part

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5 Things you should know aboutinternet usage for 2013

1. From wet-market shopper to credit-card holder, themajority of your customers are likely to be online...

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Base: Urban users of stated category

2. Key Decision Makers & Influencers for householdbrand-purchases are predominantly online...

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Base: Urban Key Decision Maker/Influencer for household purchase of stated category

3. Consumers are online every day of the week andthey are not quiet...

Mon Tues Weds Thurs Fri Sat Sun

67% every day

48% chatting weekly

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48% chatting weekly

45% socially networkedBase: Urban online consumers

4. There is a mobile revolution going on...

48% have accessed theinternet via mobile phone

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of whom

25% have looked up a product in-store

19% have price-checked a product in-store

Base: Urban online consumers

5. Consumers are probably looking for you now...

75% say the internethelps them find out about new products

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75% say the internethelps them find out about new products

Base: Urban online consumers

Questions worth asking for 2013...

1. Is your communication & brand engagement strategytaking online sufficiently into account?

2. Are your online assets currently building brand andproduct understanding effectively?

3. Are your online assets suited to the mobile revolutionand are they easy to use via tablet or phone?

4. Have you considered a POS online strategy to helpconsumers make their choice, e.g. with QR codes?

5. Do you sufficiently understand how consumers areusing the internet to engage with your brand?

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1. Is your communication & brand engagement strategytaking online sufficiently into account?

2. Are your online assets currently building brand andproduct understanding effectively?

3. Are your online assets suited to the mobile revolutionand are they easy to use via tablet or phone?

4. Have you considered a POS online strategy to helpconsumers make their choice, e.g. with QR codes?

5. Do you sufficiently understand how consumers areusing the internet to engage with your brand?

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What next?

What next? Expansion into Rural & Smartphones...

These headline results come from Cimigo’s annual “NetCitizens” study of online behaviour inVietnam. They are the result of over 5,800 interviews of on- and off-line consumers across UrbanVietnam covering Metro, Tier 1, & Tier 2 urban centres.

Cimigo is about to launch the fieldwork for its next study. There will be important changes to thisyear’s design:

1. We will be going Rural: In addition to the Urban study, we will be covering both ruraltowns and communes to get a full national perspective on internet usage in Vietnam.Are rural consumers important to your growth? Is a digital campaign truly national? Canyou reach the rural mass via online engagement?

2. Special focus on smartphone users: We will be adding a further bank of questions topose to smartphone users. How can you benefit and utilise this rapid evolution andadoption of internet connected handsets?

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These headline results come from Cimigo’s annual “NetCitizens” study of online behaviour inVietnam. They are the result of over 5,800 interviews of on- and off-line consumers across UrbanVietnam covering Metro, Tier 1, & Tier 2 urban centres.

Cimigo is about to launch the fieldwork for its next study. There will be important changes to thisyear’s design:

1. We will be going Rural: In addition to the Urban study, we will be covering both ruraltowns and communes to get a full national perspective on internet usage in Vietnam.Are rural consumers important to your growth? Is a digital campaign truly national? Canyou reach the rural mass via online engagement?

2. Special focus on smartphone users: We will be adding a further bank of questions topose to smartphone users. How can you benefit and utilise this rapid evolution andadoption of internet connected handsets?

Gain access to need-to-know analysis for your specificcategory, Rural, or Smartphone users...

Through subscribing to the additional specialist reports you will gain an understanding of: howconsumers of your specific category are engaging online; how Rural consumers use the internet;or how smartphone users are leading the way.

NetCitizens 2013 Report Type Access Fee (USD)

Urban Vietnam Free – as usual!

Rural VietnamIncludes rural district towns & communes

2500

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Smartphone Users*Includes additional questions on smartphone users & usage

2000

Your Specific Category Analysis*Have the NetCitizens report cut specifically to users of your category; e.g.beer drinkers, insurance holders, personal-care decision-makers etc.

2000

* These reports will be Urban-only unless the Rural Vietnam component is subscribed to.

20% Early Bird Discount for subscriptions confirmed before 31-10-12

Contact us...

To register to receive your free Urban NetCitizens report, to subscribe to the Rural or SmartphoneNetCitizens reports, or to have the 2013 analysis cut by your category, please contact us using thefollowing methods:

Orsend an email request to:

Mr. Joe WhellerManaging Director

joewheller@cimigo.com

Ms. Huynh Xuan UyenBusiness Support Manageruyenhuynh@cimigo.com

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Scan this QR Codewith your

smartphone

Orsend an email request to:

Mr. Joe WhellerManaging Director

joewheller@cimigo.com

Ms. Huynh Xuan UyenBusiness Support Manageruyenhuynh@cimigo.com

Part

13

About Cimigo

Cimigo

VietnamIndonesiaIndia

ChinaHong Kong

PhilippinesSingapore

Starting 9 years ago in HCMCwe’ve expanded to...

14

ChinaSingapore

3 billion customersWe now have the privilege of representing

From sevenmain cities

in Vietnam…

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in Vietnam…

consumer-rooted growth

Online Panels45 Consultants

130 Full-time staff

12 Qualitative Specialists

5 Call Centres

Face-to-face

…put the consumer into the boardroom to deliver

650 Fieldworkers

Cimigo’s extensive set of resources and expertise...

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consumer-rooted growth…put the consumer into the boardroom to deliver

Cimigo delivers a full range of services to ensure yourbusiness remains connected to your consumers

Motivational researchMarket scoping and segmentation

Concept testingNew product development

Brand positioning

1. Consulting ServicesMarket tracking

Product optimisationBrand equity

Touch point managementCustomer loyalty

2. Research ServicesEthnography

Accompanied shoppingIn-depth interviewing

Focus groupsVox pops

Telephone interviewingStreet intercepts

Mystery shoppingOn line surveys

Social media tracking

Net-gains for Brand ValueAnd for stronger consumer engagement &intelligence.

www.facebook.com/CimigoVietnam

www.linkedin.com/company/cimigo

www.chaocimigo.vn

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@cimigovietnam

www.chaocimigo.vn

We look forward totalking with you.

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cimigo.comThe Voice of the Customer