5 Things to know about internet usage in Vietnam
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Transcript of 5 Things to know about internet usage in Vietnam
5 Things you should know aboutinternet usage in Vietnam
for 2013
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5 Things you should know aboutinternet usage in Vietnam
for 2013
1. From wet-market shopper to credit-card holder, themajority of your customers are likely to be online...
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Base: Urban users of stated category
2. Key Decision Makers & Influencers for householdbrand-purchases are predominantly online...
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Base: Urban Key Decision Maker/Influencer for household purchase of stated category
3. Consumers are online every day of the week andthey are not quiet...
Mon Tues Weds Thurs Fri Sat Sun
67% every day
48% chatting weekly
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48% chatting weekly
45% socially networkedBase: Urban online consumers
4. There is a mobile revolution going on...
48% have accessed theinternet via mobile phone
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of whom
25% have looked up a product in-store
19% have price-checked a product in-store
Base: Urban online consumers
5. Consumers are probably looking for you now...
75% say the internethelps them find out about new products
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75% say the internethelps them find out about new products
Base: Urban online consumers
Questions worth asking for 2013...
1. Is your communication & brand engagement strategytaking online sufficiently into account?
2. Are your online assets currently building brand andproduct understanding effectively?
3. Are your online assets suited to the mobile revolutionand are they easy to use via tablet or phone?
4. Have you considered a POS online strategy to helpconsumers make their choice, e.g. with QR codes?
5. Do you sufficiently understand how consumers areusing the internet to engage with your brand?
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1. Is your communication & brand engagement strategytaking online sufficiently into account?
2. Are your online assets currently building brand andproduct understanding effectively?
3. Are your online assets suited to the mobile revolutionand are they easy to use via tablet or phone?
4. Have you considered a POS online strategy to helpconsumers make their choice, e.g. with QR codes?
5. Do you sufficiently understand how consumers areusing the internet to engage with your brand?
Net-gains for Brand ValueAnd for stronger consumer engagement &intelligence.
www.facebook.com/CimigoVietnam
www.linkedin.com/company/cimigo
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@cimigovietnam
